Graphic Design Pricing List for 15+ Services [Updated for 2024]

Whether you’re a startup company that needs a strong brand identity or an online business looking to spruce up your visual identity, graphic design is a hot commodity.

That’s not to say that graphic design is cheap. You’ll likely have to outsource graphic design if you want something that’s visually appealing and draws attention.

When it comes to outsourcing graphic design work, you have four primary options:

1. Paying freelance designers an hourly rate
2. Paying a single project fee
3. Setting up a graphic design contest
4. Hiring an unlimited graphic design team

In this graphic design pricing guide, we’ll provide baseline pricing for the top three options. Then, we'll discuss how using a flat-rate monthly provider can help save on costs, especially for companies that have a lot of projects.

Hourly vs. Fixed Project vs. Contests

First, it’s important to distinguish between paying freelancers an hourly rate and paying per graphic design project.

Freelance graphic designers that charge an hourly rate are likely looking for proper compensation, especially if your project requires a bit of time.

Those that don’t want the variance of hourly fees charge a single cost for each individual design project. This simplifies the entire process since both the designer and the client knows the money at stake and the timeline with which to complete the project. This helps prevent things like scope creep for both the designer and the person hiring the designer, but it does require more upfront time in research to come up with time and material estimates.

Sometimes clients want a little more variety before linking up with a specific designer. Contest-based platforms like 99designs allow clients to post a bid and receive samples and submissions from different designers before choosing one of them to complete the project.

Choosing between these three options leaves one big thing to consider: price.

Graphic Design Services Pricing List

It’s still crucial that you have some idea of how much you’ll pay for each graphic design you outsource. In this section, we’ll be breaking down graphic design prices by types of projects as well as rates.

Logo Design

• Hourly – A solid logo design will take anywhere between 13 to 15 hours. Your final logo design price will also depend on the experience level of your designer. A low-end or entry-level designer costs about $375 for about $25 an hour. A mid-level designer will charge about $45 an hour for $675 in total. A high-end designer will charge around $150 and over $2,000 all told.
• Fixed – If you decide to hire a freelance designer on a fixed rate, you can expect to pay anywhere from $5 to over $800.
• Contest Design – Contest-based platforms charge anywhere from $299 to $1,299 for their bidding packages.

Check out our full guide on logo design here >>

Our favorite place to get logo designs is from Fiverr. Here are our top profiles:

1. rroxx

Our top pick for the premier logo designer on Fiverr is rroxx, renowned for delivering stylish and cost-effective logo designs. Whether you're seeking retro badges, sleek signature styles, or minimalist creations, rroxx stands out as the ideal selection for individuals with artistic aspirations who are also mindful of their budget.

2. mniluka

Mniluka excels in logo design, offering a range from minimalist creations to vectorization and inventive illustrations. His distinctive designs and effective communication skills ensure that clients will be thoroughly satisfied.

3. spark4hope

Boasting an impressive near-perfect 5-star rating from 10,000 reviews, spark4hope stands out as a highly versatile designer, particularly renowned for an extensive portfolio of logo design work.

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Banner Design

• Hourly – Low-end designers will then charge about $50 for a banner, while mid-level designers will charge about $100. Senior or high-end designers will charge around $300 for a quality banner.
• Fixed – Freelance designers will charge anywhere between $10 to over $600 for banner designs.
• Contest Design – If you opt for a contest design, you’ll pay about $49 to $199 to use the platform and get bids.

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Brochure Design

• Hourly – Tri-fold brochures typically take about 6 hours, meaning a low-end designer will cost you $150 while a mid-level designer will come in at around $270. A senior-level designer will charge about $900 for a quality brochure design.
• Fixed – If opting for fixed prices, freelance designers often charge anywhere from $20 to $600 for brochure designs.
• Contest Design – With contest design platforms, you’ll pay between $299 and $1,199, depending on the number of bids you want.

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Business Card Design

• Hourly – Business cards take about 3 hours to complete. A low-end designer will cost about $75 while a mid-level designer will cost $150 all told, and a high-end designer will likely charge about $450.
• Fixed – Business card projects can range anywhere from $10 to over $200 per project.
• Contest Design – Contest design platforms charge $199 for business card contests at the cheapest and $999 at most.

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Web Design

• Hourly – Reliable freelance web designers charge about $75 an hour, meaning you’ll pay anywhere from $1,000 to $10,000 for custom web design.
• Fixed – Fixed web design costs vary greatly, with some designers charging $500 and others’ starting rates sitting at around $5000-10,000+. If you're looking for a fixed bid, expect the web designer to ask a number of questions so they can put together a detailed scope of work.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Note: A web design doesn't necessarily mean that you will have a fully functional website. There are still lots of things that will go into coding your design and getting it live on the web. Work with a designer to understand these costs so you can budget accordingly.

Our favorite place to get high quality web designs or mockups is:

Visit Design Pickle | Check out our full review (+ examples)

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WordPress Theme Design

• Hourly – Freelance WordPress designers and developers charge anywhere between $20 to $100 an hour, depending on experience.
• Fixed – WordPress theme design projects can range anywhere from $10 to over $400 per project.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Note: Similar to a web design, make sure you are clear on what's included vs. what's not included. A detailed scope of work to design and develop the entire WordPress website is recommended.

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Postcard Design

• Hourly – If you look for freelance graphic designers you’ll likely pay between $15 to $25 an hour for a simple postcard design.
• Fixed – Postcard design projects can range anywhere from $10 to over $60 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

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Product Packaging Design

• Hourly – Designers for product packaging typically charge about $30-$50 an hour.
• Fixed – Product packaging projects can range anywhere from $20 to over $1,000 per project, depending on the number of products and variations that you need.
• Contest Design – Contest-based design platforms charge between $449 and $1,699, depending on the number of bids you want to receive for your project.

Check out our full guide on product package design here >>

For affordable product packaging designs, we turn to:

Visit Graphically | Check out our full review

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Infographic Design

• Hourly – Infographic designers typically charge about $40 on average.
• Fixed – Infographic projects can range anywhere from $5 to over $250 per project.
• Contest Design – Contest-based design platforms charge between $599 and $2,499, depending on the number of bids you want to receive for your project.

Check out our full guide on infographic design here >>

For inforgraphics and blog images, our top pick is: 

Visit Kimp | Check out our full review

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Clothing or Apparel Design

• Hourly – You can hire a fashion designer for custom clothing designs for about $19 an hour, or hire a general freelance graphic designer for the aforementioned $25 an hour.
• Fixed – Clothing and apparel projects are rather broad in scope but can range anywhere from $5 to over $50 per project.
• Contest Design – Contest-based design platforms charge between $199 and $799, depending on the number of bids you want to receive for your project.

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Book Cover Design

• Hourly – Book cover designers typically charge about $22 an hour.
• Fixed – Book cover projects are rather broad in scope but can range anywhere from $5 to over $300 per project.
• Contest Design – Contest-based design platforms charge between $299 and $1,199, depending on the number of bids you want to receive for your project.

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Landing Page Design

• Hourly – Web designers can also work on your landing pages. Experienced designers will charge about $75 an hour.
• Fixed – Landing page projects are rather broad in scope but can range anywhere from $25 to over $3000 per project.
• Contest Design – Contest-based design platforms charge between $349 and $1,399, depending on the number of bids you want to receive for your project.

Check out our full guide on landing pages here >>

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Illustrations

• Hourly – Amateur or inexperienced illustrators will charge about $25 to $50 an hour, while more seasoned illustrators will likely charge $100 or more an hour.
• Fixed – Illustration projects can range anywhere from $10 to well over $200 per project.
• Contest Design – Contest-based design platforms charge between $349 and $1,399, depending on the number of bids you want to receive for your project.

When we're on the search for great custom illustrations, we like to go with:

Visit Design Pickle | Check out our full review

(they offer a free illustration library)

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Flyer Design

• Hourly – A graphic designer can complete a flyer design in about two or three hours for a cost of about $25 an hour.
• Fixed – Flyer projects are rather broad in scope but can range anywhere from $10 to over $100 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

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Email Templates

• Hourly – A graphic designer can complete an email template design in about two or three hours for about $25 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $5 to over $1,000 per project.
• Contest Design – Contest-based design platforms charge between $299 and $1,199, depending on the number of bids you want to receive for your project.

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Powerpoint Design

• Hourly – An experienced Powerpoint presentation designer will charge anywhere from $50 to $75 an hour.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $5 to over $250 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

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Menu Design

• Hourly – Menu designers collect about $29 an hour on average.
• Fixed – Email template projects are rather broad in scope but can range anywhere from $10 to over $100 per project.
• Contest Design – Contest-based design platforms charge between $199 and $999, depending on the number of bids you want to receive for your project.

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Publication Design

• Hourly – Publication design covers many different types of mediums and project sizes, so rates vary. However, you can expect to pay around $35 to $65 per hour for a publication designer.
• Fixed – Again, it really depends on the type of publication design, but a single-page layout (flyer, poster) can cost between $25-$75 for beginners and $150-$500 for expert designers. Larger projects like magazines and e-books can range from $1,000 to $4,000.
• Contest Design – Contest-based design platforms charge between $199 to $1,199, depending on the number of bids you want to receive for your project.

Check out our full guide on publication design here >>

For all types of publication design, we liked the output from:

Visit Design Pickle | Check out our full review

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Catalog Design

• Hourly– Entry-level freelance design rates typically range from $25-$50 per hour, while experienced graphic designers will charge between $65 to $150 per hour.
• Fixed– Fixed pricing models for catalog design are typically priced either per page or a set rate for different lengths of catalogs. For example, if you need a 32-page catalog, you can pay anywhere from $1,500 to $10,000, depending on your needs and the level of expertise you want your designers to have.
• Contest Design– If you choose to hold a catalog design contest, expect to pay between $250 to upwards of $1,000, depending on how many designers and designs you want.

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An Alternative: Unlimited Graphic Design

Businesses looking for more cost-effective graphic design services can also turn to unlimited graphic design companies. These businesses charge a monthly fee to their users, who can then request as many design projects as they want in that time.

These companies typically have a short turnaround time. Some have different pricing tiers depending on your company’s scale, while others charge a single monthly fee across all their clients.

A few of our most recommended unlimited graphic design sites include:

• Kimp – Read our review
• ManyPixels – Read our review
• Penji – Read our review
• Design Pickle – Read our review
• Kapa99 – Read our review

Many of these services have monthly fees between $300-$800. This is a great way to keep graphic design costs down without slowing down output. If your company needs consistent graphic design but doesn’t have the budget to hire someone in-house or an hourly freelancer, these unlimited design companies are your best bet.

Summary

High-quality graphic design can make or break your brand, but you also need to maintain your budget. Use this article to get a baseline for graphic design prices and to explore options that best fit your financial goals.

Frequently Asked Questions

What is the hourly rate for a graphic designer?

The average graphic designer charges between $25-$75 per hour. This will ultimately depend on the graphic designer's experience and the type of design project. For example, an experienced web designer will likely charge significantly more than a flyer or menu designer.

What variables impact graphic design pricing?

Designer experience, revisions, the scope of work, and the type of billing model you choose will ultimately impact graphic design costs.

Is hourly or fixed pricing better for graphic design?

For the designer, hourly is typically better. For clients, fixed pricing is better because it ensures that you will have the ability to get the end result that you desire. Freelance graphic designers may have more difficulty providing a fixed bid because they need to protect their time and have slim margins. Graphic design companies and agencies have more leeway in this because they have more bandwidth and the capability to make up potential losses with additional work, referrals, etc.

Do companies offer monthly graphic design packages? 

Yes, many graphic design companies offer monthly packages. These packages usually provide a set amount of design work each month for a fixed fee. They're designed to meet the ongoing design needs of businesses, providing flexibility and consistent quality while helping manage costs. However, the specifics of what's included can vary significantly between companies, so it's always a good idea to clarify these details before engaging in a contract. 

How much does logo design cost?

The cost of a logo depends on a number of different factors. How many concepts and revisions you need, the experience level of the logo designer, and the billing model (hourly, fixed, contest) all impact pricing. On average, most businesses will spend between $150-$675 for a unique logo design. There are other cheaper logo design options, however.

How much does a web design cost?

The cost of a web design depends on a number of different factors. Do you need coding included? Will you need it optimized for search engines? Do you need both desktop and mobile designs? These are a handful of questions that you'll need to consider. At the end of the day, if you're just looking for some mockup web designs, you can expect to pay between $500-$3000+ depending on how many concepts you need, revisions, and who you choose to ultimately produce the web designs.

How much does flyer design cost? 

For an hourly rate, a graphic designer can take approximately two or three hours to complete a flyer design. If we consider the rate of about $25 an hour, the total cost would be between $50 to $75 per flyer, based on the estimated design time. This method of pricing is based on the amount of time the designer expects to spend on the project.  In terms of a fixed project, the cost for flyer design can vary widely, starting as low as $10 and potentially exceeding $100 per project. The cost here depends on the specifics of the project, including its complexity, the designer's expertise, and any additional requirements you might have. 

How much does menu design cost? 

The cost of menu design can vary based on the method chosen. On average, if paying hourly, you might expect to pay around $29 per hour. For a fixed project rate, prices can range anywhere from $10 to over $100. If using a contest-based design platform, costs range from $199 to $999, depending on the number of bids you want to receive.