Don't Do It Yourself

Custom WordPress Development

Custom WordPress Development

Every website is different, with its own unique needs and WordPress development is not a one-size-fits-all type of deal.

If your website has custom development needs like a complete redesign of your complex website that has multiple pages, special content management needs, or even custom plugins to serve unique functions, you need a service that can work with you to find the right solutions for your website.

To help you find the best custom development service to help manage your WordPress content, I’ve gathered this list of the best service providers out there.

Custom WordPress Development Services

1. Grant Spark

Custom WordPress Development - Grant Spark

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If we’re being honest here, custom WordPress development can be pretty expensive, especially for small companies with a tight budget. Understanding this, innovative for-profit company Grant Spark gives grants to companies to help them get custom WordPress development.

They focus their efforts on helping businesses with storytelling through web design, and they have a team of experts dedicated to using WordPress to make your company’s website reach its audience and increase your profit.

They offer reduced or zero upfront cost, instead using equity or profit-sharing. They also have a pay-per-lead marketing system, offering discounted rates to non-profit organizations.

2. Upwork

Custom WordPress Development - Upwork

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If you need it, freelance site Upwork’s got it, and this is true for custom WordPress development, too.

When your company creates a company profile on Upwork (PS the basic plan is free), you’ll have the option to post jobs. You can customize requirements for things like experience level, pay, specific tasks you need to be done, how long you expect the project to take, and just about anything else you can think of.

This site is a great option for custom services since you can post one-off jobs if you need one thing on your site tweaked or get in contact with a WordPress developer to form a more long-term working relationship.

Since so many freelancers use the site, it’s typical to get multiple responses to job postings within hours, making it a great option if you need something done ASAP.

3. Orpical Group

Custom WordPress Development - Orpical Group

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Since 2012, Orpical Group is a full-service online marketing agency that has been helping businesses with everything from initial site design and development to SEO content.

Their approach is, by nature, very customized. They treat each client as an individual unit instead of trying to use a one-size-fits-all mindset, offering original solutions tailored to fit the brand and goals of the company they are working with.

This unique mentality allows them to craft their WordPress development services to suit what your business needs, leaving out all of the extra unnecessary stuff that it doesn’t. 

One of the biggest positives of working with an agency is that they aren’t limited to the skillset of just one freelancer. Agencies like Orpical are more all-encompassing, using a whole team to create and implement everything from specific site functions and custom plugins to a strategy for branding and creating original content that can help you reach new goals.

4. UpStack

Custom WordPress Development - Upstack

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UpStack is another place to find a freelancer to work with you on specific site-building tasks, but it differs from Upwork in the way that it hosts its developers.

This site focuses more on ensuring the quality of the freelancers on their site and requires each programmer to go through a more rigorous vetting process before they list them on their site. 

You can be more confident in the ability of the WordPress developer you choose on Upstack to successfully complete the tasks you assign to them, whereas with Upwork, you’re taking a bit of a gamble.

5. Toptal

Custom WordPress Development - Toptal

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Similar to Upstack, Toptal lists vetted and qualified freelancers who can assist you with developing custom solutions for your WordPress site.

With Toptal, you have the ability to see the ranking of the freelancer you’re interested in. They only list the top 3% of developers and programmers on their site and their system allows you to hire someone within 48 hours, making it a great option if you know the specific task you need to be done and you’re working with a tight timeline.

What is custom WordPress development?

Since WordPress is so widely used by websites of all sizes and scales, many website owners eventually find it necessary to outsource WordPress development services and content management to a specialist.

Custom WordPress development is a sort of sub-category under the umbrella of WordPress development services. Custom WordPress development requires programming outside the scope of typical WordPress design or development, however, including solutions and special plugins that are unique to more complex and complication sites.

As the name suggests, custom WordPress development encompasses a specific combination of services tailored to your website’s unique needs. This can include anything and everything from branding and theme development, API and plugin development, and even SEO services and content creation. Mobile app development also often falls under the “custom WordPress development” umbrella.

What is custom WordPress theme development?

Custom WordPress theme development is an important subsection of custom WordPress development.

This specifically refers to the process of making the aesthetic aspects of your website look, well, pretty. Things like the colors, style, layout, and functioning tabs on a WordPress site are limited when you use an off-the-shelf WordPress theme.

A custom WordPress developer has the skills that could help you create the unique look and feel that you want your users to experience when they visit your site. This includes designing a custom theme from scratch, converting a PSD to WP, and making changes to existing themes with WordPress child themes.

What is custom WordPress plugin development?

If theme development is how “pretty” the site is, plugin development is how the site actually works.

Custom WordPress plugins are the moving parts that make your website do specific tasks. For example, WooCommerce is a commonly-used plugin that allows sites to conduct sales.

Developers who specialize in creating and implementing custom WordPress plugins can use knowledge of coding with CSS, JavaScript, and PHP to create original plugins (and modify existing ones) to perform specific functions that your site may need.

How much does it cost to hire a WordPress developer?

There’s a fairly large range of prices that WordPress developers can charge, and the price is usually going to depend on how much work you need to be done and how long the work will take.

WordPress developer services will run you anywhere from $5-$120 per hour if you choose to use a solo freelancer. This will get you covered on all of the basics you may need, and is a great affordable option for smaller websites that only need a limited amount of WordPress services done.

If you’re looking to get custom WordPress development services done through a large provider, like one of the websites listed here, it may cost more. This is largely because development servicers like this offer a more all-inclusive package, guiding you through it all and providing support for everything you may need. These packages usually schedule a consultation and price your site out depending on the scope of the project.

Where can I find good WordPress Developers?

Referring to the list here is a great place to start if you’re looking for a comprehensive service that will help you with anything related to custom web development that you need.

If you’re looking more for a WordPress developer that will help you get a few pages set up and one that you can use on an as-needed basis, I suggest trying to find a freelancer (or freelancers) for smaller projects, I suggest checking out a site that allows businesses to connect to individuals who specialize in WordPress development.

One of the most popular sites to find freelancers is Upwork. If you want to look elsewhere to compare rates, try checking out my list of Upwork alternatives to see what site you think would be a better fit for your company.


If you’re the owner of a growing website and feel like you’re getting lost when it comes to WordPress, check out one of these custom WordPress development services. They can help you discover the specific services and software that your website needs and train you on how to keep your site running smoothly while providing insight on the latest innovative solutions.