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Key Web Design Stats and Trends

61 Key Web Design Stats for 2024

If you have ever had the unique displeasure of having to use a government website that looks like it’s straight out of 2004, you know firsthand how important website design is to your experience.

But just how important is it?

These 61 web design statistics, trends, and insights show you the difference that good web design can make.

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Industry Statistics

The industry is certainly trending upwards! Check these out to see just how much.

  1. The web design services industry market size in the US is 40.8 billion.

Web Design Industry Market Size

  1. Employment of web developers and designers in the United States is projected to grow 16% from 2022 to 2032, which is faster than the average for all occupations.
  2. The number of web developers and designers in the U.S. is forecast to reach 229,000 in 2032.
  3. The market size, measured by revenue, of the Web Design Services industry was $42.2bn in 2023.
  4. The market size of the Web Design Services industry increased by 4% in 2023.
  5. The market size of the Web Design Services industry in the US has grown 2.6% per year on average between 2018 and 2023.

Importance of Web Design

Maybe the most important part of the whole list is how important web design is (hint: it’s VERY important.)

  1. 50% of consumers believe website design is crucial to a business’s overall brand.
  2. 71% of small businesses have a website.

71 of small business have website

  1. 21% of small businesses cite low traffic as their biggest website challenge.
  2. 38.5% of web designers believe that outdated design is a top reason why visitors leave a website.
  3. 50% of consumers say that their impression of a business depends on the company’s website design.
  4. 75% of people form their opinion of a website based on its design.

75 form their own opinion based on design

  1. 2/3rds of people would rather read something beautifully designed than something plain, according to Adobe.
  2. Visual impact on a website is a huge thing for visitors as 40% of people look at images, 21% at videos, and the rest care for the color grade and other things.

Optimization Stats

You better optimize! These stats show you how effective a fast, clean, optimized website is.

  1. Over 90% of pages never get organic traffic.

over 90 get no organic traffic

  1. 94% of online users said in a survey that easy navigation is the most important website feature.
  2. 42% of people would leave a website because of poor functionality.
  3. Nearly 31% of consumers believe that businesses should focus on an engaging user experience when designing a website.
  4. 38% of users look at a website’s page layout or navigational links when visiting a site for the first time.

38 look at navigation

  1. Pop-ups convert 3.09% of viewers on average, with the most effective pop-ups converting 9.28% of viewers on average.

Mobile Web Design Stats

Did you know over half of all website traffic comes from mobile phones? Now you know!

  1. 60% of all website traffic comes from mobile devices in America.
  2. 72% of people prefer mobile-friendly website navigation.
  3. 57% of internet users say they won’t recommend a business with a poorly designed website on mobile.

57 wont recommend for poor mobile experience

  1. 50% of smartphone users are more likely to use a company or brand’s mobile site when browsing or shopping on a smartphone because they don’t want to download an app.
  2. 32% of small businesses already have a mobile app, and 42% plan to build one in the future.
  3. 26% of small businesses are unlikely to ever release a mobile app.
  4. Decreasing mobile site load times by just one-tenth of a second resulted in major increases in conversion rates.

UI/UX Stats

Here’s what you need to know about UI/UX for 2024.

  1. 47% of visitors expect loading time to be less than 2 seconds.

47 expect loading under 2 seconds

  1. Around 88% of people are unlikely to revisit a site after having a poor experience.
  2. A well-executed UI has the potential to increase conversion rate by almost 200%, and a seamless UX can yield an even more impressive increase of up to 400%
  3. 31% of people think that an engaging user experience is a top priority for website designs.
  4. Gen Z website users prefer UX/UI design that is highly personalized and intuitive.
  5. Millennials are familiar with technology and have a low tolerance for anything that doesn’t work as it should.
  6. Gen X users want a pain-free UX experience.
  7. Baby Boomers prefer simple and easy designs.
  8. Slow-loading websites or apps can result in an annual business loss of approx $2.6 billion.

Canva Stats

Everyone seems to have a friend who’s a Canva addict. Here’s how many of them are out there.

  1. Canva is used by 170 million people each month.

canva is used by 170 million

  1. There are at least 800K teams paying for a ‘Canva for Teams’ subscription.
  2. 59.73% of Canva users are female and 40.27% are male.
  3. Canva is is used by people in over 190 countries around the world.
  4. Canva receives 22.14% of its traffic from users in the US, accounting for over 142.8 million visits per month across all devices.
  5. Canva’s platform has been used to create over 15 million designs.
  6. Canva’s reported revenue in 2023 was $1.7 billion.

Logo Stats

We all know the Apple apple and the Nike swoosh, but here’s some more specific info on logo design.

  1. 36% of website visitors click after seeing the logo to reach the homepage from other pages.
  2. Blue is the most popular logo color used by Fortune 500 companies.

blue is the most popular logo color

  1. Apple is considered to have the most memorable logo.
  2. FedEx’s logo design has won over 40 awards. Rolling Stones magazine ranked it as among the 8 best over the last 35 years.
  3. In the past five years, 78% of major brands have undertaken logo redesigns to refresh their image and stay relevant in the market.
  4. 57% of small businesses are willing to pay $500 for their company logo.

57 willing to pay 500 for logo

  1. Consumers need around 5-7 impressions before they recognize a business logo.

eCommerce Statistics

Online shopping seems to be the main form of shopping these days. If you own an online store, you won’t want to miss these.

  1. In 2023, mobile eCommerce sales reached $2.2 trillion and mobile devices now make up 60% of all eCommerce sales around the world.
  2. 80% of shoppers consider product image and description to be crucial facts when they choose the brand or e-commerce site to buy from.
  3. The e-commerce web market is projected to grow from $3.3 trillion today to $5.4 trillion in 2026.
  4. Red buy buttons can boost sales and conversions on e-commerce websites by as much as 34%.

red buy buttons boost conversions

  1. Slow-loading websites cost retailers $2.6 billion in lost e-commerce sales each year.
  2. 21% of cart abandonments are due to complicated or lengthy checkout experiences.
  3. As of May 2023, Amazon was the most popular e-commerce site in the United States and worldwide.


Trend alert! Check out these web design trends for 2024.

  1. 88.5% of website designers reported that ‘Flat design’ (a simple design style that uses two-dimensional elements and bright colors) is currently the most popular web design trend.

flat web design is popular

  1. According to HubSpot, the top three web design trends in 2023 were Experimental Navigation, Scrolling Effects, and Kinetic Typography.
  2. 61.5% of website designers said that they are currently using expressive typography in their designs.
  3. Webflow predicts a shift from simple design to “complexity, color, textures, and patterns to help create even more immersive experiences for users” in 2024.

Put These Stats Into Action!

What are you waiting for? Leverage these statistics and predicted trends for 2024 to make your website sleeker, faster, and more optimized. Otherwise, your website could be left behind in the dust.

Not sure where to start? Try one of these WordPress design services or UI/UX design agencies to get your site up to date.