Hire an Email Marketing Specialist

You’ll be hard-pressed to find a website that doesn’t have some sort of email subscription option on its site. Email is a great digital marketing strategy to keep your customers updated on new products, promos or sales, and just general news about your business.

Creating and sending out those emails is a time-consuming and, for some, tedious task that easily gets forgotten when business owners have a lot going on (which, let’s be honest, don’t they always?)

Hiring an email marketing expert is a great way to make sure your company is still regularly sending out emails while you focus on other important things. Especially if email marketing has a 4,400% ROI.

Here are the best sites to hire an email marketing specialist.

Read our guide on the best freelance websites for marketing to find and hire talent to grow your business.

Best Websites to Hire an Email Marketing Consultant

1. Mayple

Best for the top digital marketing experts

Mayple is a freelance site that thoroughly vets the email marketers that list profiles on their website, making it a great option if you want to make sure that your email marketer is one of the best.

After going through their thorough vetting process, email marketing freelancers are allowed to create a profile on their site with a ranking of their skills provided by Mayple itself. This way, you’re able to check out how talented and skilled an email marketer is before meeting with them.

When you create a profile with Mayple, they guide you through a detailed questionnaire that allows them to get to know your business, what you’re looking for, what your goals are, and what your budget is.

Once you complete this questionnaire, they use an AI algorithm to match you with a list of email marketing managers that could be a good fit for your business.

• Read our Mayple review

2. GrowTal

Runner up for finding and hiring top marketing experts

GrowTal places its focus on making sure companies and freelancers can form meaningful relationships, and that’s what really sets them apart.

Their process begins with a 15 or 30-minute Zoom call that you can schedule online where you’ll meet with one of their team members. During this meeting, they’ll discuss what your goals are for email marketing, get a vibe for your company culture, and answer any questions you may have.

Following that, they reach out to the highly-qualified email marketing consultants on their roster that they feel would be a good fit for your company and provide you with a shortlist of 3-5 people. You can interview them each and ultimately decide which is best for you.

• Read our GrowTal review

3. MarketerHire

MarketerHire only accepts less than 5% of the email marketing contractors that apply to their site, often going out and recruiting talented marketers themselves.

MarketerHire will meet with you to get an idea of what types of email campaigns your business needs. They will then match you to the email marketer that checks all of the boxes for you within 48 hours. Plus, most of their projects get started within a week, so you can get that email campaign laid out and functioning ASAP.

Another great thing about MarketerHire is that you’re never locked into a long-term contract. If you try out using a freelance email marketing specialist for a while and then find that it’s not what your business wants, you can terminate the relationship for no additional fee.

• Read our MarketerHire review

4. Upwork

Best overall freelance website for finding marketing talent

If you’ve ever looked into hiring a freelancer, chances are, you’ve heard of Upwork. It’s also a great place to find top email marketers.

On Upwork, you have to create an account and post the job listing yourself. Make sure to list the specifications that you are looking for and a brief breakdown of what your expectations are. Things like the volume of emails you’re looking to send, what the tone of your brand is, and how long you’re looking to hire your email marketer for. Listing your budget is also important.

Once that’s done, email marketing professionals can apply to your job posting with their resumes, portfolio, and a message about why they feel they’re the best candidate for the job. You also have the opportunity to look at their profile and see what their success rate with previous clients is.

• Read our Upwork Review

5. Fiverr

Fiverr is also one of the largest freelancing job boards on the web with plenty of email marketers looking for jobs.

Unlike Upwork, on Fiverr, businesses browse through their extensive list of email marketing profiles. They list the top-rated email marketers at the top along with their average rate.

This is helpful because you can see what the email marketer lists as their special skills, allowing you to only connect with people who have the skills you need. Only need someone to create a template for your emails? You can filter the rest out. Do you need someone who can set up an email blast in MailChimp? Need Constant Contact experience? They will have that listed in their profile.

Once you find an email marketing freelancer that’s a good match, you can contact them and hire them to complete your order. After the work has been finalized, you will pay the email marketer upfront. Don’t worry, if the email marketer you went with doesn't deliver, you can get a refund.

• Read our Fiverr review

What is an email marketer?

An email marketer is a type of digital marketer who is in charge of a company’s email marketing strategy.

They are in charge of building email lists, remaining in contact with leads, all written content that is sent to current and possible future customers, and, of course, sending emails.

Their job often requires ability in written communication, graphic design, analysis, and problem-solving.

What does an email marketer do?

An email marketer creates and implements a strategy for email campaigns.

This includes everything from regular email newsletters to acquisition and retention emails to promotional emails.

Their end goal is to get your new customers and keep your current ones up to date with the latest news, sales, new items, or services that your business has to offer.

A good email marketer also needs to understand the brand and voice of your company as they are the way that you will stay in constant communication with your customers and clients.

In addition, they will constantly evaluate campaign performance and find opportunities for continuous optimization. This includes generating reports to measure open and click-through rate, implementing A/B tests to measure what works best, and setting up automated emails.

How much does it cost to hire an email marketer?

It’s important to note that hourly rates for freelance email marketers will vary significantly depending on factors like location, level of experience, the scope of the email marketing campaign, etc.

The typical rates for an email marketer fall between $25 to $150 per hour, with the average being $72 per hour (this number was generated based on data scraping popular email marketer profiles across multiple platforms and locations).

How to hire an email marketer

Here’s a step-by-step guide on how exactly to go about hiring an email marketer.

1. Identify your needs – How many emails do you need to send per week? What kind of content do you need more of; newsletters, promotional emails, etc.
2. Create goals – Setting measurable goals like how many new email subscriptions, customers to buy promotional items based on emails sent, and customer satisfaction ratings on surveys is a great way to make sure you’re getting what you need from your email marketer.
3. Define your budget – Know exactly how much you can spend on email marketing factoring in things like how important it is for you to send x amount of emails per week and if shifting the budget around to allow for someone with more experience.
4. Explore best websites for email marketers – Fiverr is going to be your best bet if you’re on a tighter budget, and sites like GrowTal are great if you need an email marketer that you know will mesh with your team.
5. Create test or pilot projects to see if they’re a good fit for your culture – After an initial interview, have your email marketing candidate draft up a sample email. Look for what sort of eye-catching title they give the email, see if the content looks like it represents your brand well, and think about if you would open that email.