Geoff CuddAffiliate marketing is a hot topic in digital marketing, and it’s not hard to see why: when you can leverage the power of the internet and the endorsements of others to grow your business in potentially drastic ways, you do it.
We’ve done the research to save you time and money. Here are the 6 best affiliate marketing agencies.
Best for Growth Marketers Best for Paid Ads & CMO's Best for eCommerce Marketing
Table of Contents
- Best Affiliate Marketing Agencies & Services
- 1. TOP Agency
- 2. PartnerCentric
- 3. AM Navigator
- 4. Acceleration Partners
- 5. MonsterClaw LLC
- 6. NYMO & Co
- Types of Digital Marketing Agencies
- What Is an Affiliate Digital Marketing Agency?
- What Does an Affiliate Marketing Agency Do?
- How Much Does an Affiliate Marketing Agency Charge?
- FAQs
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best Affiliate Marketing Agencies & Services
Of all the companies and online sources you can use to find and hire competent marketers for your affiliate marketing needs, the following agencies and resources are the ones we’d turn to.
- TOP Agency (5/5) – Best for long-term relationships
- PartnerCentric (5/5) – Best for enterprises
1. TOP Agency
Best for businesses that are looking for a premier affiliate marketing partner. 
If you’re looking for affiliate marketing agencies that live and breathe affiliate partnerships, check out Top Agency. Their name is apt, as it puts their overarching goal front and center: to provide you with top-performing affiliate marketing services.
They do this through developing long-term partnerships with vested, quality affiliates. They aren’t about trying to conjure up overnight success but rather setting you up to reap the benefits of affiliate marketing over the long haul. To that end, the partners they suggest are hand-picked and the resulting data from these affiliates is measured and analyzed in real-time. Through the course of your contract, they’ll conduct regular A/B testing to determine the most effective strategies for your campaign and make any necessary tweaks.
They don’t just ensure your dollars are going far within the agency, either – they’re also constantly doing the math with regard to the affiliate partnerships they line you up with. The goal? Make it so that your affiliate revenue stream doesn’t just add up – it multiplies.
Top Agency ties their strategy together with a multi-pronged approach that includes social media, blogging, email marketing, and more. The goal is a comprehensive, full-funnel take that comes back to making the most of your affiliate partnership. It’s this holistic, strategized tactic that has us so impressed.
2. PartnerCentric
Best for financial services
The remote structure of their team is what makes affiliate marketing agency PartnerCentric stand out.
Clients praise their project management abilities, stating that they provided deliverables on time and on budget. They remain in regular communication with clients, checking in with bi-weekly calls to update clients on their progress and touch base about setting new goals and staying organized.
The team at PartnerCentric is also passionate about the clients they work with. Many reviews mention that the team was enthusiastic about helping clients achieve their goals and make the most profitable connections possible.
This Certified WBE (Women Business Enterprise) owns a proprietary technology that is designed to clarify investments that only clients have access to.
For everything from well-funded startups to enterprise businesses, PartnerCentric is a great partner to have.
Best for companies looking to work with a small but mighty agency that does nothing but affiliate marketing.
Based out of Boston, AM Navigator is a small but mighty player in the world of affiliate marketing. After all, they’ve done little else aside from developing great affiliate strategies for their clients. Some of those clients include such names as SEM Rush, Forbes, and Nokia.
What draws such big names to this affiliate outfit? Their breadth of service, for one thing. You can turn to them to perform affiliate program audits, management, or consulting. You can also contract with them to get your affiliate program off the ground or relaunch it entirely. You can also mix and match some of these services.
No matter which angle you choose, the firm brings a thoroughness and data-driven approach to its work. Their style has been recognized with numerous industry accolades, including the #1 Affiliate Marketing Outsourcing Agency award in 2021. This is just one of many trophies this team has taken home since the company was founded in 2007.
When you want quality affiliate marketing services from a dedicated affiliate firm, this group should be on your shortlist.
4. Acceleration Partners
Best for mid-market businesses
Our favorite affiliate marketing agencies for mid-sized businesses is Acceleration Partners.
They function as an extension of your team, taking the time to get to know your business and what you have to offer to affiliates.
Their project management and reporting systems are robust and Acceleration Partners is committed to keeping clients in the loop on the progress of their affiliate programs. They maintain this relationship through biweekly calls with clients.
This agency uses an outcome-based pricing model, so clients only pay for the successful partnerships Acceleration Partners secures for them.
The multiple 5-star reviews praise the accounts team for their competency and communication.
5. MonsterClaw LLC
Best for businesses looking for an affiliate provider specializing in B2B affiliate marketing.
Affiliate marketing has plenty of providers in the B2C space, but what about B2B? Finding companies that have honed an affiliate strategy for the business-to-business world of commerce is a bit more difficult, but MonsterClaw LLC delivers. Their robust B2B affiliate program is the bread and butter of their operations.
Right away, their statistics are enviable: to date, they’ve launched over 1,500 campaigns, generated nearly $50M in revenue for their clients, and have created over one million users’ worth of additional site traffic. On average, they help clients grow their business by 400 percent. Clearly, this group is on to something.
Their process behind these impressive data points is broken down into four steps. First, dive deep into the data – both that of your business and of your niche. Since they’ve been at this so long, they have troves of data for just about every business and industry niche, and they’ll use it as a jumping-off point for step two: creating an affiliate strategy and executing on it. From there, the team leans on the principles of consistency, quality, and optimization to build and maintain your custom affiliate strategy.
MonsterClaw LLC also offers additional services as well, including content marketing and IT services. Whatever package you opt for, you’ll enjoy perks like personalized support and focused collaboration. It’s a well-rounded approach borne out by real data, and that’s something we can’t argue with.
6. NYMO & Co
Best for D2C looking for growth
If you’re a D2C brand trying to scale, you have to check out NYMO & Co.
This affiliate marketing agency specializes in helping small businesses create meaningful, lucrative affiliate partnerships. One of the reasons they’re great for small businesses is that they only get paid when they drive revenue, saving small businesses valuable money and resources.
Communication is key in affiliate marketing and NYMO & Co. has a proven history of excellence in this regard. Between bi-weekly meetings and regular communication via email and phone calls, every client is kept in the loop with how everything is going.
Another unique quality about this marketing agency is that they’re highly selective about who their affiliates are. They’re committed to finding the right, high-quality affiliate for each of their clients.
Types of Digital Marketing Agencies
What Is an Affiliate Digital Marketing Agency?
A digital marketing agency with a focus on affiliate marketing prioritizes affiliate relationships. Typically, they’re sitting on a large cache of historical data for a variety of niches, and they also have at the ready a long list of companies they typically partner their clients with. Ultimately, this is what you’re paying for when you contract with such an agency: their connections, their data, and their ability to strategize and connect the dots. Using their data and connections, they’ll pair you with the right affiliates that can easily fast-track your growth.
Many affiliate marketing agencies have an outsize focus on their niche, which is somewhat unique in the digital marketing sphere; oftentimes these agencies take a do-it-all approach. Of the companies profiled on our list, all are primarily affiliate marketing agencies, with only a small selection of additional services to offer clients. This speaks to their expertise in their chosen niche.
Tools like Lasso [review], an affiliate marketing plugin, offer ways to track and manage affiliates, but it doesn't address the need for finding and setting up those relationships in the first place.
What Does an Affiliate Marketing Agency Do?
An affiliate agency leverages data and partnerships to strategically pair your company with an affiliate partner, who will ultimately promote your products or services in return for a commission. While you can arrange these relationships on your own, dedicated agencies have the right connections in place already, taking out untold hours of pitching from the equation. It’s a fast-track way to growing sales and brand awareness.
An important point to note is that while all affiliate marketing professionals will know some level of digital marketing, not all marketers will know how affiliate marketing works. Forget this and you could end up working with someone who professes digital marketing knowledge but doesn’t have a clue about generating affiliate relationships, which very much requires specialized knowledge and industry understanding to pull off successfully.
How Much Does an Affiliate Marketing Agency Charge?
You won’t know until you reach out and have an exploratory call. This is because the work is so custom: depending on your company's needs, the agency’s available service packages, and the inevitable contract negotiations. And the quality of service couldn’t get any wider: you could pay a garden-variety freelancer to do a bit of affiliate work for you on the side, or you could contract with a full-service agency for thousands of dollars a month.
Our advice? Determine just how much you want to spend and how thorough of a solution you’re looking for. If you just want to test the waters of affiliate marketing, start with a qualified freelancer – there’s plenty on Fiverr and Upwork. For a more ambitious affiliate marketing plan, go with one of the agencies outlined above. This will require deeper pockets, but you’ll be rewarded with data-driven solutions from highly competitive digital marketing firms.
FAQs
Is it worth it to hire an affiliate marketing agency?
Generally, yes. These agencies will grow the reach of your brand through targeted affiliate partnerships, leveraging their expertise and relationships to get you paired up with influencers, blogs, websites, and other high-visibility sources you may otherwise never reach alone. This can result in consistent, reliable sales growth as you focus on what you do best: developing your product or service.
How do I choose from the best affiliate marketing agencies?
Start with a list like the one above, then determine what your needs and budget are. If you only want some light affiliate work done, consider an independent freelancer. Looking for a bit more support and maybe some analytics and an affiliate audit as well? Consider a traditional agency or a firm that contracts out vetted freelancers ready to take on more serious projects.
Which affiliate marketing agency is best for small businesses?
For small businesses, we’d recommend NYMO & Co. They have experience helping businesses grow exponentially and only charge based on commission, saving you money.
Claire Fountain
