Texting your customers might seem straightforward, but there's more to it than meets the eye. Over the years, I've seen firsthand the impact SMS marketing can have. Trust me, navigating the world of SMS platforms can...
Claire Fountain
How to Hire a Bookkeeper [+ Interview Questions]
Outsourcing the financial management of your business is a great way to save time, stress, and money. But it’s scary to know you have to trust someone else with your money. Here’s how you can hire a bookkeeper that you...
How to Create an Opt-In SMS Marketing Campaign
You want to start an SMS campaign but… where do you start? Here’s how to create a winning opt-in message system to get more signups for your SMS marketing campaign. Table of ContentsWhat is Opt-In Text?Benefits of Opt...
Entrepreneur Spotlight Series: Jason Malone
See more entrepreneur interviews here >> Entrepreneur Spotlight Forrest Webber – Founder of We Outreach Favorite Tools & Services: Asana, Mailshake, Ahrefs, (why?) Where He Finds Talent: Recruiter Mill...
How Much Does a Bookkeeper Cost?
Managing the finances of a business can be complex and time-consuming and, honestly, just too much if you’re not mathematically inclined. But can you afford to pay someone else to do it for you? Let’s find out. Table of...
Hiring a Bookkeeper for Your Business: Why and When
When running a business, it's important to keep your finances in order. Hiring a bookkeeper can be the best way to ensure everything is accounted for and organized correctly. But why should you hire a bookkeeper? What...
Bookkeeper Vs Accountant: What’s the Difference?
Need a bookkeeper? Or an accountant? Wait… what’s the difference? The main difference between bookkeepers and accountants is that bookkeepers typically only need a high school diploma and perform daily duties like...
UI vs UX: What’s the Difference?
The biggest differences between UI and UX are that UX covers user testing and research while UI covers the visual aesthetic and interactability of the final product. It can be a lot more complicated than that, though...
Infographic Design: Everything You Need to Know
With their ability to grab attention and convey information quickly and effectively, infographics have become an increasingly popular tool for businesses, educators, and anyone looking to present information in a more...
The Full Guide to Nearshore Development and Outsourcing
Nearshore, offshore, onshore, in-house… there are so many options when it comes to hiring software developers that it seems impossible to figure out which one is right for your company. But what is nearshore outsourcing...
SMS Open Rates: How Successful Is Text Message Marketing?
Is it really worth the extra money to get an SMS marketing service? Is anyone actually going to read your texts? Actually, yeah, they probably are. But even if they do, how do you know if an SMS marketing campaign is...
Product Packaging Design: Everything You Need to Know
If you’ve ever bought anything, you’ve witnessed product packaging design (whether it’s good or really bad.) Maybe you witnessed such a beautiful packaging design that you bought something for a way higher price than...














