27 AI Marketing Tools You Should Be Using

If you’re not using AI at this point, what are you doing? Unlock the full potential of your marketing efforts with this ultimate guide to 27 AI marketing tools you should be using right now.

From content creation to customer engagement, these tools harness the power of artificial intelligence to simplify workflows, boost creativity, and drive better results.

Whether you're a solopreneur or part of a large enterprise, this list covers everything you need to dominate the competitive marketing landscape.

Our Favorite AI Marketing Tools

• Content Creation and Optimization – Jasper AI
• SEO Enchancement – Surfer SEO
• Design and Visual Content – Canva
• Automation and Workflow – HubSpot's AI Marketing Hub
• Social Media Management – Hootsuite Insights
• Email Marketing – Seventh Sense
• Advertising and Analytics – Adext AI
• Customer Engagement – Conversica
• Personalization – Persado
• Landing Page Optimization – Unbounce
• Copywriting Assistance – Anyword
• Other – Grammarly

Content Creation and Optimization Tools

The best tools for generating and refining marketing content. Check out our AI writing tools roundup for more!

1. Jasper AI

Jasper AI excels in content creation by leveraging advanced artificial intelligence to generate high-quality content at scale. It's perfect for crafting blog posts, marketing copy, and even creative writing pieces with minimal input.

Jasper’s tone and style options ensure brand consistency, and its integrations with platforms like Surfer SEO enhance SEO-focused content creation. Its intuitive interface and templates make it a go-to tool for marketers and creators looking to save time and maintain creativity.

• Jasper AI Review

2. Copy.ai

Copy.ai simplifies the process of generating engaging marketing content, including ad copy, email campaigns, and social media posts.

Its AI-powered tools focus on delivering punchy, conversion-driven text with a creative flair. The platform offers customizable tone settings and over 90 pre-built templates, making it easy for users to match their content to specific goals.

Copy.ai's user-friendly design and robust free plan make it ideal for individuals and small businesses aiming to create high-quality copy quickly.

• Copy.ai Review

3. Frase

Frase is a powerhouse for content optimization, offering tools to research, write, and refine content based on real-time search intent data. It helps marketers identify content gaps and craft articles that answer user queries comprehensively.

With features like AI-generated content briefs, SEO optimization tips, and a built-in editor, Frase ensures your content ranks higher while aligning with user intent. Its ability to streamline content workflows and improve relevancy makes it a great tool for SEO-focused creators.

• Frase Review

SEO Enhancement

AI tools for SEO optimization help marketers achieve higher search engine rankings by providing data-driven insights and actionable recommendations.

These tools streamline keyword research, content structuring, and competitor analysis, making it easier to create content that aligns with user intent and drives organic traffic.

4. Surfer SEO

Surfer SEO is ideal for optimizing content to improve search engine rankings. Its data-driven insights on keyword density, content structure, and competitor performance make it invaluable for content marketers looking to rank higher in search results.

The Content Editor feature provides real-time recommendations to enhance keyword usage, readability, and word count.

5. MarketMuse

MarketMuse excels in content strategy by identifying content gaps and opportunities using AI. It generates data-backed content briefs and topic clusters, enabling marketers to create authoritative and comprehensive pieces that meet user intent and rank well.

Its “First Draft” tool automates content writing based on topic outlines, saving time while improving quality. It’s also one of the best DIY SEO tools.

Design and Visual Content

AI-powered design tools enable marketers to create stunning visuals and engaging videos without requiring advanced design skills.

By offering customizable templates, drag-and-drop interfaces, and AI-driven features, these tools make professional-grade content accessible to teams of all sizes.

6. Canva

Canva is a versatile design tool that makes it easy for users of all skill levels to create stunning graphics, presentations, and marketing materials.

Its extensive library of templates, drag-and-drop interface, and collaborative features make it a favorite among marketers and creators. The brand kit feature allows users to upload logos, fonts, and color palettes to maintain consistent branding.

7. Lumen5

Lumen5 simplifies video creation by transforming text into professional-quality videos.

With its intuitive platform, marketers can easily create engaging video content for social media, blogs, and ads, even without prior editing experience.

The AI-powered storyboard feature turns written content into video scripts with auto-matching visuals.

Automation and Workflow

AI tools for automation simplify workflows by connecting multiple apps and streamlining repetitive tasks. They help marketers save time, increase productivity, and focus on strategic initiatives by eliminating manual processes and improving efficiency.

8. HubSpot's AI Marketing Hub

HubSpot's AI Marketing Hub integrates seamlessly into workflows, automating email campaigns, CRM management, and lead nurturing.

Its AI-driven insights help businesses improve customer engagement and streamline marketing efforts. Features like predictive lead scoring and marketing analytics dashboards enable data-driven decision-making.

9. Zapier

Zapier connects apps and automates repetitive tasks without the need for coding. By linking tools and services, it simplifies workflows and increases efficiency for marketers managing multiple platforms.

Its library of thousands of app integrations allows users to customize workflows tailored to their specific needs.

Social Media Management

AI-driven social media management tools enable marketers to monitor, analyze, and optimize campaigns across multiple platforms. These tools provide insights into audience behavior and campaign performance, helping businesses build stronger connections with their audiences.

10. Hootsuite Insights

Hootsuite Insights helps marketers monitor, analyze, and respond to social media activity from a single, centralized dashboard.

Its advanced analytics provide actionable insights to improve campaign performance and audience engagement. The scheduling tool allows users to plan and post content across multiple platforms effortlessly.

11. Sprinklr

Sprinklr is an enterprise-grade platform that centralizes social media management, advertising, and customer care.

Its robust analytics and AI-driven features make it ideal for large teams managing multi-channel campaigns. Its sentiment analysis feature helps businesses measure brand perception in real-time.

Email Marketing

AI email marketing tools improve the effectiveness of campaigns by optimizing send times, personalizing content, and generating engaging subject lines. These tools increase open and click-through rates, driving better results for businesses with little effort.

12. Seventh Sense

Seventh Sense optimizes email marketing by analyzing user behavior to determine the best times to send messages. This increases open rates and engagement, making email campaigns more effective.

Its machine-learning algorithms continuously improve recommendations based on historical data.

13. Phrasee

Phrasee uses AI to create compelling email subject lines and content. Its focus on language that resonates with audiences helps improve click-through rates and conversions.

The performance tracking feature allows users to monitor the success of generated copy in real-time.

Advertising and Analytics

AI tools for advertising and analytics enhance campaign performance by automating ad targeting, budget allocation, and performance monitoring. They use machine learning to deliver real-time optimizations, ensuring marketers get the best return on investment.

14. Adext AI

Adext AI automates ad targeting and budget allocation, using machine learning to improve ROI.

It continuously tests and optimizes campaigns across platforms, saving time for advertisers and marketers. Its advanced A/B testing capabilities allow users to experiment with different audience segments and creatives.

15. Pathmatics

Pathmatics provides in-depth insights into competitors' ad strategies and spending.

Marketers use it to refine their own campaigns by analyzing trends and identifying opportunities.

Its creative library feature also lets users view and compare ad designs across industries.

16. Albert.ai

Albert.ai is an AI-powered platform that manages and optimizes digital ad campaigns.

It analyzes performance in real-time, adjusting strategies to maximize results across multiple channels. The platform's cross-channel optimization ensures seamless coordination of campaigns on Facebook, Google, and more.

Customer Engagement

AI-powered customer engagement tools help businesses scale and refine personalized interactions with prospects and customers. These tools use conversational AI to qualify leads, answer inquiries, and guide users through the sales funnel, improving customer experience and conversion rates.

17. Conversica

Conversica automates personalized conversations with leads through email and chat, helping businesses scale engagement and improve conversions.

Its AI assistants are particularly effective for lead qualification. The tool’s reporting dashboard provides insights into engagement levels and lead conversion rates.

18. Salesloft (Formerly Drift)

Salesloft (formerly Drift) uses conversational AI to engage website visitors in real time. By guiding users through the sales funnel and qualifying leads, it helps businesses convert more visitors into customers.

Salesloft’s calendar integration allows for seamless scheduling of sales meetings directly within the chat interface.

Personalization

AI personalization tools use customer data and behavior analysis to create tailored marketing messages and experiences. They help businesses build stronger relationships with their audience by delivering relevant, impactful campaigns across multiple channels.

19. Persado

Persado specializes in crafting emotionally resonant messaging through AI.

It personalizes marketing content across channels, improving audience response rates and customer loyalty.

The platform’s message insights feature analyzes emotional and linguistic elements to optimize effectiveness.

20. Emarsys

Emarsys delivers tailored marketing campaigns by combining AI with customer data.

Its multi-channel capabilities make it a great choice for creating personalized customer experiences.

The customer lifecycle tracking allows for precise targeting based on user behavior and preferences.

Landing Page Optimization

AI tools for landing page optimization help marketers design and test high-converting pages with ease. By automating A/B testing and leveraging predictive analytics, these tools ensure better user engagement and higher conversion rates.

21. Unbounce

Unbounce simplifies the creation of high-converting landing pages with its drag-and-drop builder and A/B testing tools.

Marketers can quickly test different layouts and content to improve campaign performance. The Smart Traffic feature uses AI to automatically direct visitors to the most relevant page variant.

Copywriting Assistance

AI copywriting tools assist marketers in generating high-quality, engaging content quickly and efficiently. They leverage data insights and predictive analytics to refine messaging, ensuring it resonates with target audiences and drives results.

22. Anyword

Anyword uses AI to generate data-driven marketing copy that resonates with specific audiences.

Its predictive performance scoring helps marketers refine messaging for maximum impact. The tool’s tone customization ensures content aligns withthe brand voice and campaign goals.

Miscellaneous Tools

Other AI tools address niche needs, such as improving grammar, analyzing sentiment, or tracking leads. These tools help marketers enhance content quality, understand audience behavior, and optimize campaigns for better outcomes.

23. Grammarly

Grammarly ensures that written content is error-free, clear, and engaging.

Its AI-driven grammar and style suggestions make it an essential tool for professional communication.

The tone detection feature helps ensure messages are conveyed with the intended sentiment.

24. Brandwatch

Brandwatch analyzes social media and customer data to uncover trends and sentiment.

Businesses use it to fine-tune campaigns and improve customer understanding. Its AI-driven visual analytics identify emerging themes in user-generated content.

25. Acrolinx

Acrolinx ensures brand consistency by analyzing content for tone, style, and terminology. It's a great tool for large teams managing complex content strategies.

The platform's linguistic analytics provide actionable recommendations to enhance content clarity and coherence.

26. Leadfeeder

Leadfeeder identifies companies visiting your website and provides insights into their behavior, helping sales teams prioritize leads.

Its CRM integration allows seamless syncing of lead data with tools like Salesforce.

• Check out Leadfeeder competitors and alternatives >>

27. Optimizely

Optimizely enables marketers to test and optimize digital experiences. Its A/B testing and experimentation tools help improve website performance and user engagement. The personalization engine tailors experiences based on user behavior and preferences.

Frequently Asked Questions

What are AI marketing tools, and why should I use them?

AI marketing tools use machine learning and automation to optimize marketing tasks like content creation, SEO, and ad management, helping you save time and improve results.

Which AI tool is best for creating high-quality content?

Jasper AI is an excellent choice for generating professional content quickly, offering customizable templates and SEO-focused integrations.

How do AI tools improve SEO performance?

Tools like Surfer SEO analyze keyword density, competitor performance, and content structure, providing actionable recommendations to rank higher in search results.

Are AI marketing tools suitable for small businesses?

Yes, many AI tools, such as Canva and Anyword, offer affordable plans and intuitive interfaces, making them accessible for small businesses with limited budgets.