Most likely, everyone in your target audience has a Facebook profile now. And though the popular social media platform has come a long way from exchanging pokes, it’s still a place where people connect.
As a business, you want to be where your people are. And your people are on Facebook.
Businesses need to maintain a strong digital marketing presence and utilize every possible platform to advertise their products, and Facebook is one more place where you can do that. To make the most of that advertising, you need a specialist to work with the algorithm and maximize exposure.
To make it easy, check out one of these best websites to hire a Facebook ads specialist.
Best Place to Hire Facebook Ads Specialists
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Read our guide on the best freelance websites for marketing to find and hire talent to grow your business.
Best Websites to Hire a Facebook Ads Specialist
Best for the top digital marketing expertsVisit Mayple
Mayple thoroughly vets each freelancer on its site so that you know you’re getting a qualified Facebook ads specialist.
After a rigorous screening process, each Facebook ads specialist on Mayple creates a profile for themselves. Once their profile is listed on Mayple, the site provides specific skills ratings for each Facebook ad specialist.
When a company decides to use Mayple’s services, they sign up for their own profile on the site. They are taken through a quick and detailed questionnaire designed to get a feel for the company’s goals, its brand, its voice, and what the company is ultimately looking for in a Facebook ads specialist.
Mayple then takes the company’s responses to the questions and uses AI technology to sort through the thousands of qualified freelancers’ profiles and match you with the right Facebook ads specialist for the job.
- Read our Mayple review
Runner up for finding and hiring top marketing expertsVisit GrowTal
GrowTal makes great matches for their clients by using a personalized approach to the process.
To find a great Facebook ads specialist for your company, GrowTal starts with a Zoom call that you can set up on their website at whatever time works for you. In that 15 or 30-minute call, you’ll meet face to face with the folks at GrowTal.
During this first interview, they aim to get a feel for not only what your business goals and needs are, but also what your company culture and brand are like. Basically, they want to get to know your vibe.
They will then reach out to a handful of the many marketers that they are sure are at the skill level required for your project and have the right energy to match your team’s.
Within just two business days of your initial meeting with them, you’ll get a list of three to five Facebook ads specialists, free of charge, with no pressure. If you choose, you can set up interviews with them. After those interviews, it is up to you to pick the Facebook ad specialist that you think is right for your company.
- Read our GrowTal review
MarketerHire is a site that prides itself on vetting and recruiting the best Facebook ad specialists available.
Through a combination of accepting only the top 5% of all applicants and a team committed to going out and recruiting talented, qualified Facebook ad specialists, MarketerHire prides itself on the quality of its freelancers for good reason.
Quality doesn’t mean sacrificing convenience, however. MarketerHire can get you matched with the right Facebook ad specialist for your company within just 48 hours. In fact, most clients are able to get their next Facebook ad campaign created and implemented by their ad specialist within just one week.
If you change your mind after working with your Facebook ad specialist for a bit and decide the relationship is no longer beneficial to you, or if it isn’t in the budget, you can cancel at any time for no additional fee.
- Read our MarketerHire review
Best overall freelance website for finding marketing talentVisit Upwork
As one of the most prolific and popular freelance platform sites on the web today, Upwork has a great variety of Facebook ads specialists to choose from.
How Upwork works is that you create a job posting yourself, listing things like budget, how long the project will take, and what sort of specialties you need your chosen freelancer to have.
For a Facebook ads specialist job posting, make sure that you include things like what industry your company is in, specific ad performance goals you are looking to reach, how long you’re looking to hire someone for, and if you want them to have any other proficiencies (like Google or Bing Ads).
As you look through applicants, take a look at their previous work (if available) and see if their experience lines up with what sort of Facebook ad campaign you’re looking to create.
- Read our Upwork Review
Fiverr is another large and popular freelance site that works differently from Upwork, but still has plenty of Facebook ad specialists to suit your needs.
With this setup, you do the searching for the Facebook ads specialist that you want. All you need to do is type “Facebook ads specialist” into the search bar and click through the many profiles that specialize in Facebook ad strategy to find the right specialist for you.
The Facebook ads specialists with profiles on Fiverr list all of their proficiencies and special abilities. They also write a one-sentence tagline explaining exactly the service they’re offering, avoiding any confusion about the scope of work they can take on.
- Read our Fiverr review
What is a Facebook ads specialist?
A Facebook ads specialist is a digital marketing professional who creates and implements a company’s ad strategy for Facebook and Instagram.
They do this using knowledge of Facebook’s algorithm and how to manipulate it to get a company’s ads in front of the right people.
Their goal is to evaluate and optimize the money that you spend on ads to provide a better ROI.
The end goal is to increase brand awareness and lead the people using the popular social media platform to their site, ultimately increasing profits by converting new customers.
What does a Facebook ads specialist do?
A Facebook ad specialist will evaluate and analyze a company’s Facebook ad strategy if the company has one, then tweak it and create and implement a new campaign to gain the attention of the company’s target audience.
Other job responsibilities for Facebook ads specialists include creating new ad campaigns and sets, new audience tests, analyzing ad performance, and turning off under-performing Facebook ads. They also optimize ad placement.
How much does it cost to hire a Facebook ads specialist?
The rate for a Facebook ads specialist is typically between $22-$125 per hour, with an overall average of $71.50 per hour (this number was generated based on data scraping popular Facebook ads specialist profiles across multiple platforms and locations).
Keep in mind that the cost could vary widely based on location, the size of your company, the scope of the project, and the level of expertise you’re looking for.
How to hire a Facebook ads specialist
Here’s a step-by-step guide on how exactly to go about hiring a Facebook ads specialist.
- Identify your needs – How large of a Facebook ad campaign do you want to do? How much time do you need from them each week?
- Create goals – Get specific with your goals. State how many new page likes, new traffic, messages, or new leads generated you want in a given amount of time.
- Define your budget – Know exactly how much you can budget for a Facebook ads specialist based on how much content you need created.
- Explore best websites for Facebook ads specialists – It’s easiest to find freelancers that specifically do Facebook ads through tags on Upwork and Fiverr, but using GrowTal or Mayple is easier since it guarantees the quality of your specialist.
- Create test or pilot projects to see if they’re a good fit for your culture – Ask a candidate to create a Facebook ad test run ad to see if their design and vision align with what your company wants.