Hire a Facebook Marketer

Everyone and their mom (especially their mom) has a Facebook profile now. And though the popular social media platform has come a long way from exchanging pokes and updating your status just to tell your friends you’re bored, one thing remains true: it’s a place where people connect.

As a business, you want to be where your people are. And your people are on Facebook.

Businesses need to maintain a strong digital marketing presence, including content marketing, and keep up with their social media content, but it’s not easy when you have a long to-do list and very little knowledge of how Facebook’s algorithm works.

To make things easier, check out one of these best websites to hire a Facebook marketer.

Read our guide on the best freelance websites for marketing to find and hire talent to grow your business.

Benefits of Hiring a Facebook Marketer

Hiring a Facebook marketer can bring numerous benefits to your business. With their expertise in creating and managing advertising campaigns on the Facebook platform, they can help you reach and engage with your target audience, drive website traffic, generate leads, and boost sales. A skilled Facebook marketer can also help you optimize your ad spend, ensuring that you get the most out of your marketing budget. Additionally, they can provide valuable insights into your target audience, helping you to refine your marketing strategy and improve your overall business growth.

By hiring a Facebook marketer, you can:

• Increase brand awareness and reach a wider audience: A Facebook marketer knows how to craft compelling content that resonates with your target audience, expanding your brand’s reach.
• Drive website traffic and generate leads: Through strategic ad campaigns, they can direct more traffic to your website, increasing the chances of lead generation.
• Boost sales and revenue: Effective Facebook marketing can convert leads into customers, driving sales and increasing your revenue.
• Optimize your ad spend and improve your return on investment (ROI): They can ensure that your marketing budget is used efficiently, maximizing your ROI.
• Gain valuable insights into your target audience and refine your marketing strategy: By analyzing data and performance metrics, a Facebook marketer can provide insights that help you fine-tune your marketing strategies for better results.

What to Look for in a Facebook Marketer

When looking for a Facebook marketer, there are several key skills and qualifications to consider. Here are some of the most important ones:

• Experience in creating and managing Facebook ad campaigns: Look for someone who has a proven track record of running successful ad campaigns on Facebook.
• Knowledge of Facebook’s advertising tools and features: They should be well-versed in the various tools and features that Facebook offers for advertising.
• Understanding of data-driven strategies and how to use them to optimize ad performance: A good Facebook marketer knows how to leverage data to make informed decisions and improve ad performance.
• Ability to analyze and interpret performance metrics and make data-driven decisions: They should be able to read and understand performance metrics to adjust strategies as needed.
• Strong creative skills, including the ability to write compelling ad copy and design visually appealing ad creative: Creativity is key in crafting ads that capture attention and drive engagement.
• Experience with audience targeting and how to use Facebook’s targeting options to reach your desired audience: They should know how to effectively target the right audience to maximize the impact of your ads.
• Knowledge of digital marketing strategies and how to integrate Facebook marketing into a broader marketing plan: They should understand how Facebook marketing fits into your overall digital marketing strategy.

By looking for these skills and qualifications, you can find a Facebook marketer who can help you achieve your marketing objectives and drive sustainable growth for your business.

Best Websites to Hire a Facebook Marketer

1. Mayple

Best for the top digital marketing experts

Mayple is a freelance site that thoroughly vets each digital marketer on its site so that you know you’re getting a qualified Facebook marketer. This includes freelance Facebook Ads experts who are available for important marketing projects.

After the rigorous screening process that freelancers must go through, Facebook marketers on Mayple create a profile for themselves. Once allowed a profile listing on their site, Mayple provides ratings for each Facebook marketer’s skills.

Mayple matches businesses to their Facebook marketing specialists by having each client fill out an extensive questionnaire. These questions are designed to get a deep understanding of what a company’s needs and budget are, as well as your brand’s voice.

They then use your responses to the questions with AI technology to sort through thousands of digital marketers and match you with the right Facebook marketing specialist for the job.

Read our Mayple review.

Visit Mayple

2. GrowTal

Runner up for finding and hiring top marketing experts

By placing an emphasis on creating strong working relationships between clients and their Facebook marketers, GrowTal can make great matches for their clients.

It all starts with a Zoom call that you can set up on their website at whatever time works best for you. In that 15 or 30-minute call, you’ll get to meet face to face with the folks at GrowTal.

During this initial interview, they get a feel for not only what your personal goals and needs are, but also what your company culture and brand are like.

They then reach out to just a few of their many marketers that they feel are at the skill level required for your project and have an energy that will match your team’s.

Within two days of your initial meeting with them, you’ll get a list of three to five Facebook marketers that you can set up interviews with. At the end of the interviews, it is up to you to pick the Facebook marketing expert that you think is right for your company.

Read our GrowTal review.

Visit GrowTal

3. MarketerHire

If you’re looking for a site where you can be sure you’re getting access to top Facebook ads experts, you have to check out MarketerHire.

Through a mix of only accepting the top 5% of all applicants and a team committed to going out and recruiting fantastic Facebook marketers, MarketerHire prides itself on the quality of its freelancers for good reason.

Getting good quality doesn’t mean that you have to sacrifice convenience, however. They can get you matched with the right Facebook marketer for your company in just 48 hours. Plus, most clients are able to get their next Facebook content strategy created and implemented within just one week.

If you aren’t sure that Facebook is the best place to reach your target audience or you change your mind and would rather focus on other marketing techniques and platforms, you can opt-out at any time with no additional fee.

Read our MarketerHire review.

Visit MarketerHire

4. Upwork: Freelance Facebook Ads Experts

Best overall freelance website for finding marketing talent

Upwork is one of the most popular and widely-known freelance sites on the internet today and, you guessed it, is a great place to find a Facebook marketer.

How Upwork works is that you create a job posting yourself, listing things like budget, how long the project will take, and what sort of specialties you need your chosen freelancer to have, such as expertise in Facebook Ads.

For a Facebook marketing job posting, make sure that you include things like how often you want to post content and what kind of content you need created. Try to give a brief summary of what your brand’s voice is like and who your target audience is.

Freelancers with the appropriate skills will then be able to apply to be your Facebook marketer, giving short statements explaining why they feel they would be a good fit and provide you with their resume and portfolio. You can then reach out and pick the one you like best.

Read our Upwork Review.

Visit Upwork

5. Fiverr

Another large and popular freelance site Fiverr works differently from Upwork, but still has plenty of fantastic Facebook marketing experts to suit your needs.

On Fiverr, you actually browse through profiles of marketing specialists, including freelance Facebook Ads experts. Luckily, they rank the search results based on level of expertise, projects completed, ratings from past clients, and specialties.

With this setup, all you need to do is type “Facebook marketer” into the search bar and click through the profiles of hundreds of folks that specialize in Facebook marketing to find the right freelancer for you.

Since many of the freelancers’ profiles get hyper-specific about what they’re good at, you can see if they have a solid history in organic content or branding.

Read our Fiverr review.

Visit Fiverr

What is Facebook marketing?

A Facebook marketing expert is a dedicated specialist who works to create and implement content strategies to help a company increase brand awareness and audience engagement specifically on the Facebook platform.

They do this using knowledge of Facebook’s algorithm and how to manipulate it to get a company’s curated content in front of the target audience.

What does a Facebook marketer do in advertising campaigns?

A Facebook marketer creates targeted organic content and manages Facebook ads for a business’s Facebook page.

They will take an analytical look at how your business’s page is performing, then create a strategy for how to meet your page’s goals.

Tactics can include things like planning posts that accurately represent your brand’s voice, using visuals like video and photos to create eye-catching statuses, and analyzing the algorithm to post at optimum times to increase engagement.

The Importance of Expert Talent Matching

When it comes to hiring a Facebook marketer, expert talent matching is crucial. This involves finding a marketer who has the specific skills and qualifications needed to help your business achieve its marketing objectives. By working with a talent matching service, you can find a marketer who is a good fit for your business and has the expertise needed to drive success.

Expert talent matching involves:

• Understanding your business needs and marketing objectives: The first step is to clearly define what you need from a Facebook marketer and what your goals are.
• Identifying the skills and qualifications needed to achieve those objectives: Determine the specific skills and experience required to meet your marketing goals.
• Searching for marketers who have those skills and qualifications: Use a talent matching service to find marketers who meet your criteria.
• Matching you with a marketer who is a good fit for your business: The service will then match you with a marketer who not only has the right skills but also fits well with your company culture.

By working with a talent matching service, you can find a Facebook marketer who can help you drive sustainable growth and achieve your marketing objectives.

How much does it cost to hire a Facebook marketer?

The rate for a Facebook marketing specialist is typically between $22-$125 per hour, with an overall average of $71.50 per hour (this number was generated based on data scraping popular Facebook marketer profiles across multiple platforms and locations).

Keep in mind that the cost could vary widely based on location, the size of your company, the scope of the project, and the level of expertise you’re looking for.

How to hire a Facebook marketer

Here’s a step-by-step guide on how exactly to go about hiring a Facebook marketer.

1. Identify your needs – How much do you need your Facebook marketer to do? Create text posts? Message people back on the platform? Use graphic design to create graphics? Find someone who can do what you need.
2. Create goals – Think about the endgame here. How many likes do you want for your page? How much engagement do you need on each post? Get specific with the numbers.
3. Define your budget – Know exactly how much you can budget for a Facebook marketer based on how much content you need to be created.
4. Explore best websites for Facebook marketers – It’s easiest to find freelancers that specifically do Facebook marketing through tags on Upwork and Fiverr.
5. Create test or pilot projects to see if they’re a good fit for your culture – Ask a candidate to create a Facebook test run post to see if their design and vision align with what your company wants.