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How To Hire a Google Ads Specialist [5 Easy Steps]

Hire Google Ads Specialist

Listed at the very top of every “search results” list, Google Ads are a great way for websites to drive new traffic to their website.

To maximize the benefits of this great digital marketing tactic, it’s important to have someone who knows what they’re doing running your Google Ad campaigns.

We’ve tried them all. These are our favorite places you can go to hire a Google Ads Specialist.


Best Place to Hire Google Ads Specialists


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Best Websites to Hire a Google Ads Specialist

1. Mayple

Best for the top digital marketing experts

Hire Google Ads Specialists on Mayple

Visit Mayple

Mayple is a freelance site that prides itself on vetting its candidates.

This means that every single Google Ad Specialist that applies to their site has their resume reviewed and credentials verified before they even make a profile. Once vetted, each expert is then listed with a rating on their abilities, so you know that the Google Ad Specialist you end up working with will be a respected expert in their field no matter what.

When you’re looking to run a Google Ad campaign, you do so with a specific end goal in mind and this goal is unique to your company. With this in mind, Mayple ensures that you will get the right specialist by providing an onboarding questionnaire to get to know exactly what it is that you need from your Google Ad Specialist.

2. GrowTal

Runner up for finding and hiring top marketing experts

Hire Google Ads Specialists on GrowTal

Visit GrowTal

With the intention of making sure that you get matched with a freelancer that’s a great fit for your company, GrowTal prides itself on its personalized approach to curating each freelancer-client relationship.

GrowTal’s process begins with a one-on-one meeting to get to know not only what your company hopes to get out of a Google ad campaign, but also what sort of voice and brand your company presents. This allows them to find an expert that will help you crush your goals but will also be a good addition to your team; someone you can effectively collaborate with on an individual level.

Following the initial consultation, GrowTal then provides you with the information on three to five Google Ad Specialists within two business days that you can then interview. You make the final call on which specialist you want to work with.

This site is perfect if your company needs a Google Ad Specialist that will fit with the team, but you don’t have time to look.

3. MarketerHire

Hire Google Ads Specialists on MarketerHire

Visit MarketerHire

Another site that thoroughly vets each Google Ad Specialist, MarketerHire only accepts less than 5% of the freelancers that apply to its site.

The talent team at MarketerHire not only verifies the abilities of each digital marketing specialist but also actively seeks out and recruits the top Google Ad Specialists available.

MarketerHire will also hand-match you to a Google Ad Specialist that fits the scope of your project and budget within 48 hours and you’ll typically get a freelancer started on a Google ad campaign within a week.

Not sure how long you need to work with a specialist? MarketerHire doesn’t lock you into any long-term contracts so you can hire a great freelancer to run a Google ad campaign for as long or as little as you need.

4. Upwork

Best overall freelance website for finding marketing talent

Hire Google Ad Specialists on Upwork

Visit Upwork

Popular freelance site Upwork remains one of the best places to find a Google Ad Specialist quickly and within budget.

On Upwork, you do have to do the vetting and job-listing by yourself, but the process is still simple and straightforward.

All you need to do is post a job stating that you are looking for someone proficient in Google ad campaigns, list a description and pay for the position, and give an estimate of how long the contract will be.

Google Ad Specialists can see this job posting and come to you, applying with their resume, portfolio, and references. All that’s left to do after that is look through the many applicants (seriously, you can expect dozens within minutes) and decide which individual you feel will be the best for the job.

5. Fiverr

Hire Google Ads Specialist on Fiverr

Visit Fiverr

Fiverr is another huge freelancing site that hosts thousands of Google Ad Specialists for clients to hire.

Though similar to Upwork in terms of numbers, the process on this site is different. On Fiverr, companies search for the freelancer that they want instead of the other way around. Clients can filter freelancers based on their listed price range, reviews and ratings from past clients, and samples of their work.

Once a company finds a Google Ad Specialist with the skills necessary for their project and a rate within their budget, the client and freelancer create a contract. Clients then pay the Google Ad Specialist upfront.

Following the Google Ad Specialists’ submission through the platform, you will have about three days to accept the submission for payment or request a refund if the freelancer you chose didn’t deliver.

What is a Google Ads Specialist?

A Google Ads Specialist is a digital marketer that has expertise in the Google ads interface.

Their goal is to create and optimize your company’s Google ad strategy in order to drive traffic to your site and then monitor the success of each ad campaign, making adjustments as necessary throughout.

What does a Google Ads Specialist do?

A Google Ads Specialist creates and implements Google ad campaigns using their knowledge of best practices within the Google interface.

After creating and launching these ad campaigns, they then will monitor them, checking to see how successful they are and how much traffic and new leads they’re generating.

If changes or updates have been made to the Google interface (which happens a lot, trust me), they adjust their ads to optimize their effectiveness.

How much does it cost to hire a Google Ads Specialist?

Costs for hiring a Google Ads Specialist vary widely based on level of experience, whether you use a freelancer or agency, what the scope of the project is, your location, and other factors.

In general, a freelancer in this field will charge $15-$125 per hour. The average rate for a Google ads specialist is $75 per hour (this number was generated based on data scraping popular Google ads specialist profiles across multiple platforms and locations).

For contrast, if you decide to go with a full-service Google ad agency with all the bells and whistles, expect to pay a flat fee of $250-$1000 or 15%-20% of your total ad spend if they charge based on performance.

How to hire a Google Ads Specialist

Here’s a step-by-step guide on how to hire a Google Ad Specialist:

1. Identify your needs

First, identify what you actually need in a Google ad specialist. Do you need a specialist who can devote 20 hours a week to your site or just someone for a one-time analysis and ad campaign?

2. Create goals

Set quantifiable goals that you want to reach within a certain timeframe. Things like conversion rates, clicks, increased reach to new audiences, etc, are a good marker for how well your Google ad specialist has done.

3. Define your budget

Analyze what your finances can handle and have an exact amount allotted to pay your Google ad specialist (think about ROI here as well, since Google ad revenue can be significant and well worth spending extra money upfront).

4. Explore the best websites for Google ad specialists

With your budget and goals in mind, look at freelance sites like Upwork and Fiverr as well as agencies like GrowTal to find a Google ad specialist that you feel confident in.

5. Create test or pilot projects to see if they’re a good fit for your culture

Have prospective specialists create a sample Google ad and show you the analytics of how the ad is performing. This way, you can see how good they are at Google ad strategy and how effectively they communicate the process with you.

It’s important to make sure that they have experience in your niche. Google ads for a big corporation are different than Google ads for a small boutique jewelry store, and having those specific skills will make a Google Ads Specialist all the more valuable to you.


A Google Ads specialist can help you strategize and implement an effective Google Ads presence. If you can afford it, we recommend going with an advanced, selective marketplace like Mayple or MarketerHire.

If you’re a small business with a tighter budget, try a larger marketplace like Upwork or Fiverr. Whatever your choice, you should identify your needs, define your goals, interview candidates, and run test projects to find the best fit.


How much does it cost to hire a Google Ads specialist?

It costs anywhere from $15 to $125 per hour to hire a Google Ads Specialist.

How much does it cost to have someone manage your Google Ads?

It costs anywhere from $15 to $125 per hour to have someone manage your Google Ads.

How much does it cost to hire an agency for Google Ads?

It will cost you between $500 and $5,000 per month to hire an agency for Google Ads.

Should I hire someone to do my Google Ads?

If you want to make the most of your digital marketing campaign, it’s worth it to hire someone with extensive experience and knowledge to do your Google Ads.