Don't Do It Yourself

Kajabi vs Teachable – Which Online Course Platform Is Better?

If you are in the market for the best platform to sell your online courses, you’ve probably found yourself struggling to choose between Kajabi and Teachable. There are a lot of factors that go into what will work best for your business, and what won’t. I’ll show you my detailed research and side-by-side comparisons so you can make the best decision for yourself.

Basic Overview

Kajabi is the only all-in-one platform with no need for 3rd party tools. Its major focus is on sales and marketing tools including its own built-in email management, sales funnel builder, and marketing automations.

Teachable is an intuitive admin interface which makes building your first course easy. It has the only built-in payment processing system, and it also provides a free plan to get you started.

Key Differences Between Kajabi and Teachable

Who is more popular?

While the numbers show that Teachable looks like the more popular site for course creators, Kajabi is accessed by more students and has generated more sales than Teachable – even with less course creators.

13,000 course creators68,000 course creators
33 million students18 million students
over $650 million in salesover $338 million in sales
Start a 14-Day Free TrialStart the Free Plan

Who has the better pricing?

Teachable offers a free plan and cheaper prices, but also charges a transaction fee of up to 5% (depending on the plan.) Kajabi does not offer a free plan, and has a higher cost up front, but they have 0 transaction fees across the board. Keep in mind, these plans also vary widely in the features they offer.

Course Platform
Monthly billing / tiers$149 / $199 / $399Free / $39 / $99 / $499
Discount for annual pre-payment (all plans)20%20-26%
Transaction fees0%0-5%
Free TrialStart a 14-Day Free TrialStart the Free Plan

(You can find an in depth side by side comparison of the Kajabi Pricing Plan Guide and Teachable Pricing Plan Guide in our past posts.)

Who has the better features?

Teachable’s main features include an easy user interface, built-in course completion certificates, and their exclusive Teachable payments system. The payments system makes it easier for you to get paid through the site instead of having to go through a third party platform like PayPal.

Kajabi’s main features include an extremely customizable interface with a lot of sales and marketing help as well as an exclusive built-in sales funnel builder. This feature alone saves you anywhere from about $100-$300 per month in 3rd party fees.

Course Platform
Exclusive FeaturesSales funnel builder: Allows you to create several types of marketing funnels to drive customer salesTeachable Payments System:
A more seamless way to get paid through the platform and avoid configuring a 3rd party vendor
Main Features

  • Email management

  • Marketing automations

  • Web hosting + themes

  • A blog function

  • Course marketplace


  • Intuitive admin interface

  • Sales page with template

  • Affiliate sales tools

  • Built-in course completion certificates

Missing Features

  • Limited to 100 courses (under highest plan)

  • No phone support


  • No sales funnel builder

  • No phone support

  • No course marketplace

(You can find an in depth features list and side by side comparison here).

Pro’s and Con’s Overview

Kajabi Pros

  • Extremely customizable designs and themes
  • Can set the domain to appear as part of your website
  • Built in email marketing tools and sales funnel software to drive customer sales
  • Community platform to engage with students (you can also offer this as an upsell and even charge for it)
  • Student payment options (ex. Subscription for ongoing access or monthly payment plan for more expensive courses)
  • Targeted marketing automations (based on things like course completion or inactivity)
  • The Kajabi marketplace offers a way for users to discover your course organically.

Kajabi Cons

  • No free option and prices are slightly higher
  • Need a 3rd party platform to offer completion certificates
  • The course marketplace only offers a category filter search function

Teachable Pros

  • Exclusive built-in payment processing option
  • Basic email marketing tools
  • Offers course completion certificates
  • Smart phone accessible through the Teachable iOS app
  • Students payment options (ex. recurring subscription for ongoing access to a course)
  • Handles EU VAT for you
  • Free option to get started

Teachable Cons

  • Not too customizable
  • The 0% transaction fees only start on the Professional Plan ($99/month)
  • Need to use a 3rd party platform for a sales funnel builder
  • No phone support
  • No course marketplace

Overall Winner

Are they worth the money? Yes. Both have great features and friendly user interfaces, but in my opinion Kajabi comes out ahead. If you’re really serious about getting customers, the main focus should be to sell your product.

Teachable’s site is appealing to beginners because of its easy user interface, their free plan and lower pricing options, but they lack a strong built-in focus on sales and marketing tools. Kajabi’s plans are more expensive, with no free option, but their marketing and sales optimization as well as customization capabilities save you anywhere from $181/mo. to $881/mo. in 3rd party fees. Kajabi’s site also allows users to discover your course more organically and helps target your marketing sales initiatives.

Alternatives to Kajabi and Teachable

Kajabi and Teachable are both good options for online course platforms, but if you're looking for more alternatives, check out our reviews of the best online course platforms. And if you are looking for a free option for up to 3 courses, packed with features, we suggest trying Thinkific.