If you are in the market for the best platform to sell your online courses, you’ve probably found yourself struggling to choose between Kajabi and Teachable. There are a lot of factors that go into what will work best for your business, and what won’t. I’ll show you my detailed research and side-by-side comparisons so you can make the best decision for yourself.
Table of Contents
Kajabi is the only all-in-one platform with no need for 3rd party tools. Its major focus is on sales and marketing tools including its own built-in email management, sales funnel builder, and marketing automations.
Teachable is an intuitive admin interface which makes building your first course easy. It has the only built-in payment processing system, and it also provides a free plan to get you started.
Key Differences Between Kajabi and Teachable
Who is more popular?
While the numbers show that Teachable looks like the more popular site for course creators, Kajabi is accessed by more students and has generated more sales than Teachable – even with less course creators.
|13,000 course creators||68,000 course creators|
|33 million students||18 million students|
|over $650 million in sales||over $338 million in sales|
|Start a 14-Day Free Trial||Start the Free Plan|
Who has the better pricing?
Teachable offers a free plan and cheaper prices, but also charges a transaction fee of up to 5% (depending on the plan.) Kajabi does not offer a free plan, and has a higher cost up front, but they have 0 transaction fees across the board. Keep in mind, these plans also vary widely in the features they offer.
|Monthly billing / tiers||$149 / $199 / $399||Free / $39 / $99 / $499|
|Discount for annual pre-payment (all plans)||20%||20-26%|
|Free Trial||Start a 14-Day Free Trial||Start the Free Plan|
Who has the better features?
Teachable’s main features include an easy user interface, built-in course completion certificates, and their exclusive Teachable payments system. The payments system makes it easier for you to get paid through the site instead of having to go through a third party platform like PayPal.
Kajabi’s main features include an extremely customizable interface with a lot of sales and marketing help as well as an exclusive built-in sales funnel builder. This feature alone saves you anywhere from about $100-$300 per month in 3rd party fees.
|Exclusive Features||Sales funnel builder: Allows you to create several types of marketing funnels to drive customer sales||Teachable Payments System:
A more seamless way to get paid through the platform and avoid configuring a 3rd party vendor
(You can find an in depth features list and side by side comparison here).
Pro’s and Con’s Overview
- Extremely customizable designs and themes
- Can set the domain to appear as part of your website
- Built in email marketing tools and sales funnel software to drive customer sales
- Community platform to engage with students (you can also offer this as an upsell and even charge for it)
- Student payment options (ex. Subscription for ongoing access or monthly payment plan for more expensive courses)
- Targeted marketing automations (based on things like course completion or inactivity)
- The Kajabi marketplace offers a way for users to discover your course organically.
- No free option and prices are slightly higher
- Need a 3rd party platform to offer completion certificates
- The course marketplace only offers a category filter search function
- Exclusive built-in payment processing option
- Basic email marketing tools
- Offers course completion certificates
- Smart phone accessible through the Teachable iOS app
- Students payment options (ex. recurring subscription for ongoing access to a course)
- Handles EU VAT for you
- Free option to get started
- Not too customizable
- The 0% transaction fees only start on the Professional Plan ($99/month)
- Need to use a 3rd party platform for a sales funnel builder
- No phone support
- No course marketplace
Are they worth the money? Yes. Both have great features and friendly user interfaces, but in my opinion Kajabi comes out ahead. If you’re really serious about getting customers, the main focus should be to sell your product.
Teachable’s site is appealing to beginners because of its easy user interface, their free plan and lower pricing options, but they lack a strong built-in focus on sales and marketing tools. Kajabi’s plans are more expensive, with no free option, but their marketing and sales optimization as well as customization capabilities save you anywhere from $181/mo. to $881/mo. in 3rd party fees. Kajabi’s site also allows users to discover your course more organically and helps target your marketing sales initiatives.
Alternatives to Kajabi and Teachable
Kajabi and Teachable are both good options for online course platforms, but if you're looking for more alternatives, check out our reviews of the best online course platforms. And if you are looking for a free option for up to 3 courses, packed with features, we suggest trying Thinkific.