Don't Do It Yourself

Pricing Plan Guide | Thinkific vs Kajabi vs Teachable vs Podia vs Udemy

Confused by online course platform pricing?  There are several price plans to decipher from each online course platform, let alone figuring out how the different providers stack up to each other.

I found it confusing as well, so I created a side-by-side comparison of ALL the price plans across the Top 5 online course platforms: Thinkific, Kajabi, Teachable, Podia, and Udemy.

Table of Contents

Note, this post does include some affiliate links, but that does not impact my honest recommendations.  If you visit a course website through one of my links and ultimately sign-up, you pay nothing extra, but I may earn a small commission which helps me provide all this content to you for free.

Pricing Plans – Comparison Between Online Course Providers

Overall Course Platform Pricing Details

Course Platform
Monthly billing / tiersFree / $49 / $99 / $499$149 / $199 / $399Free / $39 / $99 / $499$39 / $79Free
Discount for annual pre-payment (all plans)20%20%20-26%17%0%
Free TrialStart the Free PlanStart a 14-Day Free TrialStart the Free PlanStart a 14-Day Free TrialStart the Free Plan

Free (forever) Price Plans

Course Platform
Plan NameFree Editor's Pick-Thinkific Pricingnot offeredFreenot offeredFree
Monthly Plan PriceFreeFreeFree
Transaction feesNone$1 + 10% transaction fee (for paid courses)3% for your own referrals, 50% for marketplace sales
Key Features
  • 3 courses

  • Unlimited students

  • No course pricing maximum

  • PayPal and Stripe integration

  • Quizzes & surveys

  • 1 Site admin

  • Phone & email support
  • Unlimited courses

  • Unlimited students

  • No course pricing maximum

  • 1 Site admin

  • Email support
  • Unlimited courses

  • Unlimited students

  • Course marketplace

  • 1 Site admin

  • Affiliate program
  • Missing features from comparable plans
  • Limited to 3 courses

  • Course marketplace
  • Must pay transaction fees

  • No PayPal and Stripe integration (must use Teachable payments)

  • No quizzes

  • No Phone support

  • No Course marketplace
  • Must pay HIGH transaction fees

  • Course pricing maximum set by Udemy

  • No PayPal and Stripe integration

  • Little customization possible

  • You must apply to be an instructor

  • You cannot build your own email list

  • No phone, chat, or email support (just tickets)
  • Low Budget Price Plans

    Course Platform
    Plan NameBasicBasicBasicMovernot offered
    Monthly Plan Price$49$149$39$39
    Transaction feesNoneNone5%None
    Key Features
  • Free features plus:

  • Unlimited courses

  • Custom domain

  • 3rd Party email integration

  • Coupons

  • Drip (scheduled) content

  • Zapier triggers
  • 3 courses

  • 10,000 contacts (email list)

  • 1,000 active members (students)

  • No course pricing maximum

  • PayPal and Stripe integration

  • 1 Site admin

  • Live chat and email support

  • Quizzes & surveys

  • Custom domain

  • Advanced course pricing options

  • Course marketplace

  • Integrated email marketing

  • 3rd Party email integration

  • Sales funnel builder

  • 1 website

  • Zapier triggers

  • Course completion certificates (separate Accredible account required)
  • Free features plus:

  • 2 Site admins

  • Quizzes

  • Custom domain

  • Integrated email marketing

  • 3rd Party email integration

  • Drip (scheduled) content

  • Coupons

  • Advanced course pricing options

  • Affiliate program

  • Zapier triggers
  • Unlimited courses

  • Unlimited students

  • No course pricing maximum

  • PayPal and Stripe integration

  • 1 Site admin

  • Live chat and email support

  • Quizzes

  • Custom domain

  • Integrated email marketing

  • 3rd Party email integration

  • Remove Podia branding (free if pre-paying annually, else, $50/yr)
  • Zapier triggers

  • Course completion certificates (separate Accredible account required)
  • Missing features from comparable plans
  • No integrated email marketing

  • No sales funnel builder

  • No course marketplace

  • No chat support
  • Limited to 3 courses

  • No phone support
  • Must pay transaction fees

  • No PayPal and Stripe integration (must use Teachable payments)

  • No sales funnel builder

  • No phone support

  • No Course marketplace
  • No sales funnel builder

  • No phone support

  • No course marketplace
  • Mid Budget Price Plans

    Course Platform
    Plan NamePro Editor's Pick-Thinkific PricingGrowth Editor's Pick-Kajabi PricingProfessionalShaker
    Monthly Plan Price$99$199$99$79not offered
    Transaction feesNoneNoneNoneNone
    Key Features
  • Basic features plus:

  • 2 Site admin & 5 course author accounts

  • Priority phone & email support

  • Course completion certificates

  • Advanced course pricing options

  • Affiliate program
  • Basic features plus:

  • 15 courses

  • 25,000 contacts (email list)

  • 10,000 active members (students)

  • 10 Site admins

  • 24/7 Chat support

  • Remove Kajabi branding

  • Affiliate program

  • Marketing automations
  • Basic features plus:

  • 5 Site admins

  • Live chat support

  • Remove Teachable branding

  • Course completion certificates

  • Shaker features plus:

  • Membership site functionality

  • Affiliate program
  • Missing features from comparable plans
  • Remove Thinkific branding

  • No integrated email marketing

  • No sales funnel builder

  • No course marketplace

  • No chat support
  • Limited to 15 courses

  • No phone support
  • No PayPal and Stripe integration (must use Teachable payments)

  • No sales funnel builder

  • No phone support

  • No course marketplace
  • No sales funnel builder

  • No phone support

  • No course marketplace
  • High Budget Price Plans

    Course Platform
    Plan NamePremierProBusinessnot offerednot offered
    Monthly Plan Price$499$399$499
    Transaction feesNoneNoneNone
    Key Features
  • Pro features plus:

  • Remove Thinkific branding

  • 5 Site admin & 50 course author accounts

  • Brillium exams integration

  • Single sign on (SSO)

  • Onboarding package (call + training)
  • Growth features plus:

  • 100 courses

  • 100,000 contacts (email list)

  • 20,000 active members (students)

  • 25 Site admins

  • 3 websites

  • Kajabi Experts Academy (elite training)
  • Professional features plus:

  • 100 Site admins

  • PayPal and Stripe integration
  • Missing features from comparable plans
  • No integrated email marketing

  • No sales funnel builder

  • No course marketplace

  • No chat support
  • Limited to 100 courses

  • Phone support
  • No sales funnel builder

  • No phone support

  • No course marketplace
  • Thinkific Pricing Plans

    Thinkific pricing

    Thinkific has the most pricing tiers out of all the online course providers which gives you a few more choices to pick a price plan that meets your needs.

    They also have the only truly free option.  All other providers only offer a free 14-day trial or a free plan with transaction fees. Thinkific's free price plan is more than enough to get started selling courses.   You'll want to upgrade once you have more than 3 courses or when you are looking for more features like starting your own affiliate program or using a custom domain with no co-branding.

    Thinkific's Basic plan ($49/mo.) has a few more features like unlimited courses and the option to integrate with your favorite email provider or other 3rd party programs through Zapier.  However, my paid pick is the Pro plan for a few extra bucks per month.

    The Pro plan ($99/mo.) opens up advanced pricing like payment plans and subscriptions.  And my favorite Pro features are priority phone support (which no other platform offers) and affiliate tools which allow you to have a team of marketers selling your course for you.  The Thinkific Pro plan also comes bundled with completion certificates from Accredible (which can cost a bit if you had to subscribe to Accredible outside the platform).

    Kajabi Pricing Plans

    While Kajabikajabi pricing pricing is a little more expensive than other providers, Kajabi provides the biggest bang for your buck.

    Kajabi is a high-end course platform that comes with it's own tools that other providers typically require you get from 3rd parties.  Kajabi delivers it's own email management, sales funnel builder, marketing automations, web hosting+themes, a blog function, and a course marketplace.   If you were to purchase these functions from 3rd parties the cost quickly escalates.    3rd party sales funnel software alone could cost you several hundred dollars per month.

    Kajabi's lowest tier, the Basic plan ($149/mo.) is a little higher in price than the low price tiers from the other course providers.  However, it comes with all the extra bells and whistles like email management and funnel builder.  The main caveat is that you are capped at 3 courses.

    My pick for the best Kajabi price plan is the Growth plan ($199/mo.).  This includes everything on the Basic plan and supports up to 15 courses and includes affiliate management (to allow other people to sell your course for a commission) as well as marketing automatons.

    Teachable Pricing Plans

    teachable pricingTeachable is one of the more well known platform and used by pros like Pat Flynn.

    Teachable starts with a free price plan, but frankly Thinkific is a better option with no transaction fees.  On Teachable's free plan, you'll pay $1 plus 10% transaction fee on any paid courses.

    The first paid tier is the Basic plan ($39/mo.), but it still comes with a hefty 5% transaction fee.   If you are considering Teachable, I would opt for the Professional price plan ($99/mo.) which is the first tier without any transaction fees.  This plan does come with unlimited courses, affiliate tools, and built-in course certificates (which only Thinkific also offers).

    Podia Pricing Plans

    podia pricingPodia is a lower cost alternative to the other course providers.  I've found they have some of the better customer support (very responsive chat agents) and a lot of features for the low price point.

    The Mover plan ($49/mo.) and Shaker plan ($79/mo.) are very comparable to each other.  The main difference is that the Shaker plan comes with integrated email marketing and affiliate tools.

    Udemy Pricing Plans

    udemy pricingUdemy is a slightly different animal than the other online course platforms above.  Udemy only has a free plan and it is extremely cost prohibitive.  You will pay 50% of your marketplace sales to Udemy.

    All the other platforms allow you the flexibility to customize your course and storefront and come with a wide variety of tools.  On the other hand, Udemy is very basic and has little flexibility.  You have to follow strict guidelines on course structuring, there is a low course pricing cap, and you have to apply to be an instructor.

    The main benefit to using Udemy is their course marketplace.  If you do not want to take on marketing yourself, Udemy claims to have millions of students browsing their course catalog.  Of course, you will also have to compete with other courses in your niche.