I’ll also show my cost analysis of whether Kajabi is worth the money.
See why we recommend Thinkific over KajabiRead our Thinkific Review
Table of Contents
Kajabi is an elite “one-stop-shop” software for selling online courses. As an all-in-one platform, users can craft, market, distribute, and get paid for their custom classes without having to switch to other programs.
Kajabi offers payment integrations through Stripe and PayPal. Users can also market their courses through email marketing tools. Optimizing and scaling their online course selling a business is also possible through fully-automated marketing campaigns and funnels. Furthermore, Kajabi provides built-in analytics tools to let users track their progress and continue to grow.
Through Kajabi, users can also create their own websites that store all of their courses and other important information. A library of ready-made themes streamlines the website creation process. Users can even create their custom domain to ensure that their courses can be found easily and efficiently.
While the platform places a huge emphasis on marketing, Kajabi also offers plenty of course creation tools to make classes from scratch. Every Kajabi plan comes with a course creation tool that lets you create classes, videos, and other forms of digital educational content.
Kajabi also offers lead generation and product launch tools as well as webinar funnels through what’s called Blueprints to make your course selling business even more efficient. This takes out the guesswork for your marketing campaigns through efficient automation.
It’s safe to say that Kajabi isn’t lacking in any features (we haven’t even mentioned the networking and mobile features), making their statement as having everything you need “all in one place” a genuine claim.
What Makes Kajabi Different than Other Providers?
The two features that set Kajabi apart from all other platforms are:
- It is the only all-in-one platform with no need for 3rd party tools.
- It has a major focus on sales and marketing tools. This includes its own built-in email management, sales funnel builder, and marketing automation.
Kajabi has three pricing options. The first is the Basic Plan which gives users a total of 3 products and 3 pipelines. Through this plan, clients can use an unlimited number of landing pages and marketing emails. They are limited to 10,000 contacts and 1,000 active members, as well as a single website for one admin user.
The Basic Plan costs $149 a month, or $119 a month if the annual billing plan is selected. Furthermore, users gain access to Kajabi University, webinars, dozens of premade templates, key automation, and more.
The next and most popular plan is the Growth Plan, which ups the number of products and pipelines to 15. Users can gain up to 25,000 contacts as well as 10,000 active members. Though they are restricted to one website, up to 10 admins can be deployed.
The Growth Plan costs $199 a month, or $159 a month if paid through the annual subscription. Users will receive advanced automation, 24/7 chat support, and the ability to remove Kajabi’s name from their domains.
The final plan is the Pro Plan, allowing users up to 100 products and pipelines, 100,000 contacts, 20,000 active members, and 3 websites for 25 admin members.
My pick for best plan is the Growth plan for $199/month. The Pro Plan comes with integrated email, a sales funnel builder, marketing automations, and affiliate tools to help you sell your course.
Get the full rundown on Kajabi pricing plans here.
Recognizable Kajabi Customers
Kajabi is used by over 25,000 course creators including big names like Amy Porterfield (online marketing expert), Brendan Burchard (personal development coach), and Billy Gene (social media marketing guru).
Kajabi has been accessed by over 33 million students and has generated over $650 million in sales.
Kajabi Review – The Good & Bad
Pros: Here’s what I like about Kajabi
- Built in email marketing tools so there’s no need to integrate a 3rd party email provider.
- Built in sales funnel software (aka The Sales Pipeline Builder) that lets you create several types of marketing funnels to drive customer sales.
- Marketing automations that allow you to trigger emails or course offers based on things like course completion or inactivity.
- Ability to customize. You can match the look and feel of your business or website.
- You are able to choose from a large set of professionally designed, customizable themes.
- Custom domain. While Kajabi will host your course, you can set the domain to make it appear as part of your website.
- You can engage with your students through a built in Community platform (similar to a forum). You can also offer this as an upsell and even charge for it.
- You can offer students payment options like a monthly payment plan for more expensive courses.
- You can offer a monthly recurring subscription for ongoing access to a course in a membership model.
- The Kajabi marketplace offers a way for users to discover your course organically.
Cons: Here are the only things I don’t like about Kajabi
- There is no free option and prices are slightly higher than other platforms (I’ll assess whether the cost is justifiable in the next section).
- You need to use a 3rd party platform (Accredible) to offer completion certificates.
- The Kajabi course marketplace is small and does not have search functions for students (only a category filter).
Is Kajabi Worth the Money?
Kajabi is the Cadillac of online course platforms but it does come at a premium. It’s two main price plans are the Basic ($149/mo.) and Growth ($199/mo.) plans. Comparable plans from competitors are priced at $49 and $99 per month.
So is Kajabi worth the extra cost?
Assuming the basic features of comparable plans are relatively the same, let’s look at the extra functions Kajabi provides.
Most providers only include just one of the functions below and no one else provides a sales funnel builder. So if you didn’t use Kajabi, you would need to pay for each of these features separately from a 3rd party and integrate them with your course platform.
Kajabi Cost Analysis
|Kajabi Functionality||3rd Party||3rd Party Cost (Low-end)||3rd Party Cost (High-end)|
|Sales Funnel Builder||ClickFunnels||$97/month||$297/month|
|Email Service Provider||MailChimp||$10/month||$299/month|
|Website themes + blog||Bluehost||$8/month||$119/month|
|Affiliate Platform||ShareASale||$550 start-up (equates to $46/mo. for first year). Plus 20% of affiliate earnings transaction fee.|
As you can see, if you used a course platform other than Kajabi, 3rd party costs can easily range from $181/mo. to $881/mo., not including affiliate platform transaction fees.
So even if you only plan to use 1 or 2 of these key features, my assessment is that Kajabi functions more than justify the cost!
Overall, Kajabi’s, all-in-one platform will ease the burden of figuring out 3rd party tools and allow you to build professional looking sales funnels that no other platform can match.
Alternatives to Kajabi
While Kajabi has an all-in-one offering, Thinkific is offered at mcuh lower price points and lets you easily integrate with your favorite 3rd party platforms.
Thinkific has a viable free offering for people selling their first course and is arguably the most customizable and flexible of all the online course platforms.
See why we recommend Thinkific over KajabiRead our Thinkific Review
Frequently Asked Questions
Kajabi is a “one-stop shop” software for selling online courses. It’s an all-in-one program that allows users to start a business by selling their own online classes. Read the pros and cons of using Kajabi.
Yes, Kajabi is a legitimate company. The company was founded in 2010 by Travis Rosser and Kenny Rueter. Kajabi has 60+ employees serving over 25,000 course creators. Read the pros and cons of using Kajabi.
Kajabi is used by tens of thousands of individual course creators and accessed by over 33 million students. Read the pros and cons of using Kajabi.
Kajabi has built in email marketing tools so there’s no need to use a 3rd party email provider. However, you can integrate it with popular email service providers like Aweber, MailChimp, Drip, ConvertKit and Active Campaign. Read the pros and cons of using Kajabi.
Yes, you can sell physical products through Kajabi. However, the software is primarily designed to sell courses and digital products. Read the pros and cons of using Kajabi.
Yes Kajabi supports gamification. Gamification is a way to boost engagement through goals and challenges like points, awards, and badges. It helps students stay motivated and absorb more information. Read the pros and cons of using Kajabi.
Pipelines are marketing funnels, designed to maximize your conversions of leads and sales. You can connect landing pages, videos, and email marketing drips in a series to nuture leads into making purchases. Read the pros and cons of using Kajabi.
Yes, Kajabi courses are fully mobile responsive and render well on any phone, tablet, or computer. Read the pros and cons of using Kajabi.
Kajabi offers a free 14-day trial, but the service is not free. Read the pros and cons of using Kajabi.
No, Kajabi does not have transaction fees. Read the pros and cons of using Kajabi.
Yes, Kajabi is a web-based learning management system (LMS). LMS software is used to provide training courses and educational content in both written and video format. Read the pros and cons of using Kajabi.
Kajabi headquarters is in Irvine, California. Read the pros and cons of using Kajabi.
According to one of the founders, Travis Rosser, Kajabi is an aboriginal word that means to take flight. Read the pros and cons of using Kajabi.