Don't Do It Yourself

My Review of Kajabi – Is it Worth the Money?

Before picking a platform to start selling online courses, read my review of Kajabi.  I’ll share the pros and cons of the platform and compare it to the other top online course providers.

I’ll also show my cost analysis of whether Kajabi is worth the money.

See why we recommend Thinkific over Kajabi

Read our Thinkific Review

My Review of Kajabi

What Makes Kajabi Different than Other Providers?

The two features that set Kajabi apart from all other platforms are:

  1. It is the only all-in-one platform with no need for 3rd party tools.
  2. It has a major focus on sales and marketing tools.  This includes it’s own built-in email management, sales funnel builder, and marketing automations.

More on these below…

Let’s take a high-level look at Kajabi and then we’ll dive into my review.

Kajabi Overview and Pricing

Kajabi is one of the elite online course platforms for creating and selling courses.  Like other platforms, they will host your course content and videos plus handle payment collection and student access.

But Kajabi is an “all-in-one” platform that goes a step further than other course software.  Their intuitive, built-in sales tools are focused on helping you sell more courses.  They’ve designed high converting sales pages, webinar pages, and email automations to nurture your prospective students into buying your classes.

Kajabi has 3 price plans: $149, $199, and $399.  All plans come packed with standard features that some other course platforms don’t offer in even their highest price tiers.  Each plan comes with integrated email marketing, a sales funnel builder, advanced course pricing options, Zapier triggers, live chat support, and a course marketplace.

My pick for best plan is the Growth plan for $199/month. The Pro Plan comes with integrated email, a sales funnel builder, marketing automations, and affiliate tools to help you sell your course.

Get the full run down on Kajabi pricing plans here.

Kajabi review - sales funnel builder


Recognizable Kajabi Customers

Kajabi is used by over 25,000 course creators including big names like Amy Porterfield (online marketing expert), Brendan Burchard (personal development coach), and Billy Gene (social media marketing guru).

Kajabi review - Customers

Kajabi has been accessed by over 33 million students and has generated over $650 million in sales.

Kajabi Review – The Good & Bad

Pros: Here’s what I like about Kajabi

  • Kajabi review - ProsBuilt in email marketing tools so there’s no need to integrate a 3rd party email provider.
  • Built in sales funnel software (aka The Sales Pipeline Builder) that lets you create several types of marketing funnels to drive customer sales.
  • Marketing automations that allow you to trigger emails or course offers based on things like course completion or inactivity.
  • Ability to customize. You can match the look and feel of your business or website.
  • You are able to choose from a large set of professionally designed, customizable themes.
  • Custom domain. While Kajabi will host your course, you can set the domain to make it appear as part of your website.
  • You can engage with your students through a built in Community platform (similar to a forum).  You can also offer this as an upsell and even charge for it.
  • You can offer students payment options like a monthly payment plan for more expensive courses.
  • You can offer a monthly recurring subscription for ongoing access to a course in a membership model.
  • The Kajabi marketplace offers a way for users to discover your course organically.

Cons: Here are the only things I don’t like about Kajabi

  • Kajabi review - ConsThere is no free option and prices are slightly higher than other platforms (I’ll assess whether the cost is justifiable in the next section).
  • You need to use a 3rd party platform (Accredible) to offer completion certificates.
  • The Kajabi course marketplace is small and does not have search functions for students (only a category filter).

Is Kajabi Worth the Money?

Kajabi is the Cadillac of online course platforms but it does come at a premium.  It’s two main price plans are the Basic ($149/mo.) and Growth ($199/mo.) plans.  Comparable plans from competitors are priced at $49 and $99 per month.

So is Kajabi worth the extra cost?

Assuming the basic features of comparable plans are relatively the same, let’s look at the extra functions Kajabi provides.

Most providers only include just one of the functions below and no one else provides a sales funnel builder.  So if you didn’t use Kajabi, you would need to pay for each of these features separately from a 3rd party and integrate them with your course platform.

Kajabi Cost Analysis

Kajabi Functionality3rd Party3rd Party Cost (Low-end)3rd Party Cost (High-end)
Sales Funnel BuilderClickFunnels$97/month$297/month
Marketing automationsZapier$20/month$120/month
Email Service ProviderMailChimp$10/month$299/month
Website themes + blogBluehost$8/month$119/month
Affiliate PlatformShareASale$550 start-up (equates to $46/mo. for first year). Plus 20% of affiliate earnings transaction fee.

As you can see, if you used a course platform other than Kajabi, 3rd party costs can easily range from $181/mo. to $881/mo., not including affiliate platform transaction fees.

So even if you only plan to use 1 or 2 of these key features, my assessment is that Kajabi functions more than justify the cost!

Overall, Kajabi’s, all-in-one platform will ease the burden of figuring out 3rd party tools and allow you to build professional looking sales funnels that no other platform can match.

Alternatives to Kajabi

Kajabi is one of the best course platforms.  But, my top pick is Thinkific (read my Thinkific review here).

While Kajabi has an all-in-one offering, Thinkific is offered at mcuh lower price points and lets you easily integrate with your favorite 3rd party platforms.

Thinkific has a viable free offering for people selling their first course and is arguably the most customizable and flexible of all the online course platforms.

See why we recommend Thinkific over Kajabi

Read our Thinkific Review

Frequently Asked Questions

Is Kajabi legit?

Yes, Kajabi is a legitimate company. The company was founded in 2010 by Travis Rosser and Kenny Rueter.  Kajabi has 60+ employees serving over 25,000 course creators.  Read the pros and cons of using Kajabi.

Who uses Kajabi?

Kajabi is used by tens of thousands of individual course creators and accessed by over 33 million students.  Read the pros and cons of using Kajabi.

Does Kajabi replace MailChimp?

Kajabi has built in email marketing tools so there’s no need to use a 3rd party email provider.  However, you can integrate it with popular email service providers like Aweber, MailChimp, Drip, ConvertKit and Active Campaign.  Read the pros and cons of using Kajabi.

Can I sell physical products on Kajabi?

Yes, you can sell physical products through Kajabi.  However, the software is primarily designed to sell courses and digital products.  Read the pros and cons of using Kajabi.

Does Kajabi have gamification?

Yes Kajabi supports gamification.  Gamification is a way to boost engagement through goals and challenges like points, awards, and badges. It helps students stay motivated and absorb more information.  Read the pros and cons of using Kajabi.

What is a Kajabi pipeline?

Pipelines are marketing funnels, designed to maximize your conversions of leads and sales.   You can connect landing pages, videos, and email marketing drips in a series to nuture leads into making purchases.  Read the pros and cons of using Kajabi.

Does Kajabi integrate with WordPress?


Is Kajabi mobile friendly?

Yes, Kajabi courses are fully mobile responsive and render well on any phone, tablet, or computer.  Read the pros and cons of using Kajabi.

Is Kajabi free?

Kajabi offers a free 14-day trial, but the service is not free.  Read the pros and cons of using Kajabi.

Does Kajabi charge transaction fees?

No, Kajabi does not have transaction fees.  Read the pros and cons of using Kajabi.

Is Kajabi a LMS?

Yes, Kajabi is a web-based learning management system (LMS).  LMS software is used to provide training courses and educational content in both written and video format.  Read the pros and cons of using Kajabi.

Where is Kajabi located?

Kajabi headquarters is in Irvine, California.  Read the pros and cons of using Kajabi.

What does Kajabi mean?

According to one of the founders, Travis Rosser, Kajabi is an aboriginal word that means to take flight. Read the pros and cons of using Kajabi.