Don't Do It Yourself

Review of Thinkific

Before picking a platform to start selling online courses, read my review of Thinkific.  I’ll share the pros and cons of the platform and compare it to the other top online course providers.

I’ll also discuss a big mistake to avoid when selling your first course.

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Thinkific Review

Let’s take a high-level look at Thinkific and then we’ll dive into my review.

High Level Thinkific Review and Price Plans

Thinkific is one of the more popular online course platforms that you can use to create and sell courses and membership sites.  It allows you to build a course with videos, rich text and images, and downloadable files.

You can publish a sales page with all your own branding to collect payments and grant access to the course.  And on the backend you can publish a curriculum (a drag and drop Table of Contents like the image on the right) for students to navigate between course sections, take quizzes, and obtain certificates for completing courses.

Thinkific has 4 price plans: Free, $49, $99, and $499. The free plan is a great starter option for new course instructors that have 3 courses or less. The premium plans offer unlimited courses and additional flexibility to customize your course.

My pick for best plan is the Pro plan for $99/month. The Pro Plan comes with advanced pricing like payment plans and subscriptions, affiliate tools to help you sell your course, and is bundled with completion certificates from Accredible.

Get the full run down on Thinkific pricing plans here.

Thinkific review - Course Curriculum

Recognizable Thinkific Customers

Thinkific review - Customers

Thinkific is used by over 36,000 course creators and includes big names like Lewis Howes (School of Greatness), John Lee Dumas (Entrepreneur on Fire), and Sunny Lenarduzzi (YouTube guru). But it’s not just for entrepreneurs, Enterprise customers include Hootsuite, Samsung, Intuit, Aweber, and many more.

Thinkific is accessed by over 16 million students in 164 countries and has generated over $200 million in sales.

Thinkific Review – The Good & Bad

Thinkific Video Review & Walk-through

Thinkific review - Pros

Pros: Here’s what I like about Thinkific

  • Only course platform with a free option and no transaction fees. Thinkific’s free option is really good.  The main limitation I see is that you are limited to 3 courses.
  • Phone support. Thinkific is the only platform to offer phone support.  They also offer priority phone support on higher plans.
  • Ability to customize. You can match the look and feel of your business or website
  • Custom domain. While Thinkific will host your course, you can set the domain to make it appear as part of your website.
  • Voice over PowerPoint presentation tool that makes video production easy.
  • You can offer students payment options like a monthly payment plan for more expensive courses.
  • You can offer a monthly recurring subscription for ongoing access to a course through a membership model.

Thinkific review - Cons

Cons: Here are the only things I don’t like about Thinkific

  • No course marketplace to market your course.
  • No integrated email marketing, however, you can easily tie into 3rd party email providers like MailChimp and Aweber
  • No integrated sales funnel builder, however, you can easily tie into 3rd party sales funnel builders like Clickfunnels and LeadPages
  • There is no chat support, although they are only platform to offer phone support.

Review of Thinkific’s Best Features

Thinkific Review - Best Features

I first started this review by sharing the two features that make Thinkific stand out from other course providers. Let me expand:

1 – Thinkific’s Free Plan is one of a kind

Thinkific is the only online course platform that actually has a viable, long-term, free option to sell courses. Other course providers either run 2-week free trials or free plans that require you to pay transaction fees.

Thinkific’s free plan has zero transaction fees and comes loaded with a lot of premium features. You can fully setup 3 separate courses, add your own branding, collect payments, and run quizzes.

When you’re ready to add more than 3 courses and take advantage of hundreds of extra features you can upgrade to Thinkific’s reasonably priced paid plans.

2 – Thinkific’s ability to customize and flexibility

Thinkific has more customization options than any other platforms by far. You can brand your courses and storefront to look just like your website, offer quizzes, surveys, student discussions, prerequisite lessons, completion certificates, and the list goes on and on.  The customization features are intuitive for everyday users, but if you on the technical side, Thinkific also gives you full access to modify HTML and CSS as well.

For anything not built into the platform, you can take advantage of one of the many existing integrations with platforms like MailChimp, Infusionsoft, and Brillium Exams. And if a 3rd party isn’t already integrated, there are likely pre-built “zaps” you can use through Zapier integration to easily connect to almost any 3rd party platform.

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Alternatives to Thinkific

Thinkific is one of my top 2 picks out of the 5 best course platforms.  My other pick is Kajabi (read my Kajabi review here).

While Thinkific allows you to easily integrate with many 3rd party plaforms, Kajabi is an all-in-one platform that has many of those features built directly into their system.  Kajabi comes with built-in email management, a sales funnel builder, marketing automations, and more.

Whether you want the flexibility to use your favorite 3rd party providers or have those functions bundled in, you can’t go wrong with either course platform.

Avoid This Mistake when Starting to Sell Courses

Thinkific Review - Avoid This Mistake When Selling Courses

As you probably know, creating and selling online courses is one of the easiest ways to build a large passive income stream.  If you’ve got a great idea, you may be tempted to dive head first into a course and spend a ton of time and money on content creation, video production, and platform fees.

I’m excited about selling courses too and would be the last person to discourage other entrepreneurs.  However, if this is your first foray into course production, I’d suggest testing the waters and seeing if there is a market for your course.

Before investing months building out a course, try Thinkific's free plan and setup a mini-course in your niche.  Pick one topic or chapter of your master course and use that for your mini-course.  You can offer this for free or a nominal fee.

You can use your existing audience, social media followers or paid ads to find students.

At the end of the mini-course add a survey and ask students what could be improved and topics of interest.  This way you can tailor your full course to match the sub-topics your students really want to learn about.   And be sure to collect email addresses so you can notify those students when your full course is released and hit the ground running with course sales.

Frequently Asked Questions

Is Thinkific legit?

Yes, Thinkific is a legitimate company. The company was founded in 2012 and has over 100 employees serving over 36,000 course creators.  Read the pros and cons of using Thinkific.

Is Thinkific mobile friendly?

Yes, Thinkific courses are fully mobile responsive and render well on any phone, tablet, or computer.  Read the pros and cons of using Thinkific.

Who uses Thinkific?

Thinkific is used by tens of thousands of individual course creators as well as big companies like Samsung, Intuit, Hootsuite, and Aweber.  Read the pros and cons of using Thinkific.

Is Thinkific free?

Thinkific is one of the only course providers to have a truly free plan with no transaction fees.  However, it is limited to offering 3 courses.  Read the pros and cons of using Thinkific.

Does Thinkific charge transaction fees?

No, Thinkific does not have transaction fees, even on their free plan which sets them apart from their competitors.  Read the pros and cons of using Thinkific.

Is Thinkific a LMS?

Yes, Thinkific is a web-based learning management system (LMS).  LMS software is used to provide training courses and educational content in both written and video format.  Read the pros and cons of using Thinkific.

Is Thinkific better than teachable?

Both Teachable and Thinkific are leading providers of course software.  The main difference between the two platforms is that Thinkific has more customization tools and better pricing options for course creators.  Read the pros and cons of using Thinkific.

Where is Thinkific located?

Thinkific headquarters is located at 369 Terminal Ave, Vancouver.  Read the pros and cons of using Thinkific.