Stefan SchulzGraphic designers charge between $25 and $150 per hour in 2026, depending on experience level.
For fixed-price projects, expect to pay $300 to $800 for a logo, $500 to $3,000 for a brochure or brand kit, and $1,000 to $6,000 for website design.
Unlimited graphic design subscriptions run $400 to $2,000 per month and are the most cost-effective option for businesses with ongoing design needs.
Whether you're a startup company that needs a strong brand identity or an online business looking to spruce up your visual identity, graphic design is a hot commodity.
That's not to say that graphic design is cheap. You'll likely have to outsource graphic design if you want something that's visually appealing and draws attention.
Value
Penji
- Unlimited revisions with a dedicated designer
- Premium design quality at a fraction of agency rates
- Plans start at $499/mo
Output
Kimp
- Dedicated team delivers 2–4 designs per day
- Video editing add-ons for motion and social content
- Plans start at $699/mo (at 50% off)
When it comes to outsourcing graphic design work, you have five primary options:
- Paying freelance designers an hourly rate
- Paying a single project fee
- Setting up a graphic design contest
- Hiring an unlimited graphic design team
- Hiring a dedicated graphic design virtual assistant
In this graphic design pricing guide, we'll provide baseline pricing for each service type. Then we'll discuss how using a flat-rate monthly provider can help save on costs, especially for companies that have a lot of projects.
| Design Service | Freelancer (Fixed Price) | Agency / Subscription |
|---|---|---|
| Logo design | $300 to $800 | $800 to $2,500+ |
| Brand identity kit | $500 to $2,000 | $2,000 to $10,000+ |
| Website design (UI/UX) | $1,000 to $6,000 | $5,000 to $30,000+ |
| Brochure (tri-fold) | $150 to $600 | $500 to $1,500 |
| Social media graphics | $15 to $150 per post | $400 to $2,000/month |
| Banner / display ad | $50 to $600 | $200 to $800 |
| Flyer | $10 to $100 | $100 to $500 |
| Business card | $10 to $200 | $100 to $500 |
| Catalog (32 pages) | $1,500 to $10,000 | $2,000 to $15,000 |
| Unlimited design subscription | N/A | $400 to $2,000/month |
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Hourly vs. Fixed Project vs. Contests
First, it's important to distinguish between paying freelancers an hourly rate and paying per graphic design project.
Freelance graphic designers who charge an hourly rate are likely looking for proper compensation, especially if your project requires a bit of time.
Those that don't want the variance of hourly fees charge a single cost for each individual design project. This simplifies the entire process since both the designer and the client know the money at stake and the timeline to complete the project. This helps prevent scope creep for both sides, but it does require more upfront research to come up with time and material estimates.
Sometimes clients want more variety before linking up with a specific designer. Contest-based platforms like 99designs allow clients to post a bid and receive samples and submissions from different designers before choosing one to complete the project.
Choosing between these three options leaves one big thing to consider: price.
Graphic Design Services Pricing List
It's still crucial that you have some idea of how much you'll pay for each graphic design you outsource. In this section, we'll be breaking down graphic design prices by types of projects as well as rates.
Logo Design
- Hourly – A solid logo design takes anywhere between 13 to 15 hours. Entry-level designers charge around $25 an hour ($375 total), mid-level designers around $45 an hour ($675 total), and high-end designers around $150 an hour ($2,000 or more total.
- Fixed – Freelance logo designers on fixed rates typically charge $300 to $800 for a professional result. Basic options on platforms like Fiverr start lower.
- Contest Design – Contest-based platforms charge anywhere from $299 to $1,299 for their bidding packages.
Check out our full guide on logo design here
Our favorite place to get logo designs is from Fiverr. Here are our top profiles:
1. rroxx
Our top pick for the premier logo designer on Fiverr is rroxx, renowned for delivering stylish and cost-effective logo designs. Whether you're seeking retro badges, sleek signature styles, or minimalist creations, rroxx stands out as the ideal selection for individuals with artistic aspirations who are also mindful of their budget.
2. mniluka
Mniluka excels in logo design, offering a range from minimalist creations to vectorization and inventive illustrations. His distinctive designs and effective communication skills ensure clients will be thoroughly satisfied.
3. spark4hope
Boasting an impressive near-perfect 5-star rating from 10,000 reviews, spark4hope stands out as a highly versatile designer, particularly renowned for an extensive portfolio of logo design work.
Banner Design
- Hourly – Entry-level designers charge about $50 for a banner, mid-level designers about $100, and senior designers around $300.
- Fixed – Freelance designers charge anywhere from $10 to over $600 for banner designs.
- Contest Design – Contest platforms charge about $49 to $199.
Brochure Design
- Hourly – Tri-fold brochures typically take about 6 hours. Entry-level designers cost around $150, mid-level around $270, and senior designers around $900.
- Fixed – Freelance designers charge anywhere from $150 to $600 for brochure designs.
- Contest Design – Contest platforms charge between $299 and $1,199, depending on the number of bids.
Business Card Design
- Hourly – Business cards take about 3 hours to complete. Entry-level designers cost about $75, mid-level about $150, and high-end designers around $450.
- Fixed – Business card projects range from $10 to over $200.
- Contest Design – Contest platforms charge $199 to $999.
Web Design
- Hourly – Reliable freelance web designers charge about $75 to $100 an hour in 2026, meaning you'll pay anywhere from $1,000 to $10,000 for custom web design (check out more web design stats here).
- Fixed – Fixed web design costs range from $1,000 on the low end to $6,000 or more for custom UI/UX work. Full agency projects can run $5,000 to $30,000+.
- Contest Design – Contest platforms charge between $599 and $2,499, depending on the number of bids.
Note: A web design doesn't necessarily mean you'll have a fully functional website. There are still lots of things that go into coding your design and getting it live. Work with a designer to understand these costs so you can budget accordingly.
Our favorite place to get high quality web designs or mockups is:
WordPress Theme Design
- Hourly – Freelance WordPress designers and developers charge anywhere between $25 to $100 an hour, depending on experience.
- Fixed – WordPress theme design projects range from $10 to over $400 for basic themes, and significantly more for fully custom builds.
- Contest Design – Contest platforms charge between $599 and $2,499, depending on the number of bids.
Note: Similar to a web design, make sure you are clear on what's included vs. what's not. A detailed scope of work to design and develop the entire WordPress website is recommended.
Postcard Design
- Hourly – Freelance graphic designers typically charge between $15 to $30 an hour for a simple postcard design.
- Fixed – Postcard design projects range from $10 to over $60.
- Contest Design – Contest platforms charge between $199 and $999, depending on the number of bids.
Product Packaging Design
- Hourly – Packaging designers typically charge about $30 to $50 an hour in 2026.
- Fixed – Product packaging projects range from $200 to over $1,000, depending on the number of products and variations needed.
- Contest Design – Contest platforms charge between $449 and $1,699, depending on the number of bids.
Check out our full guide on product package design here
Infographic Design
- Hourly – Infographic designers typically charge about $40 to $75 an hour on average.
- Fixed – Infographic projects range from $100 to over $500, depending on complexity.
- Contest Design – Contest platforms charge between $599 and $2,499, depending on the number of bids.
Check out our full guide on infographic design here
Clothing or Apparel Design
- Hourly – You can hire a fashion designer for custom clothing designs for about $19 to $30 an hour, or a general freelance graphic designer for around $25 to $45 an hour.
- Fixed – Clothing and apparel projects range from $25 to over $200, depending on complexity.
- Contest Design – Contest platforms charge between $199 and $799, depending on the number of bids.
Book Cover Design
- Hourly – Book cover designers typically charge about $25 to $50 an hour.
- Fixed – Book cover projects range from $100 to over $500, depending on complexity and deliverables.
- Contest Design – Contest platforms charge between $299 and $1,199, depending on the number of bids.
Landing Page Design
- Hourly – Experienced web designers charge about $75 to $100 an hour for landing page work.
- Fixed – Landing page projects range from $500 to over $3,000 depending on scope and complexity.
- Contest Design – Contest platforms charge between $349 and $1,399, depending on the number of bids.
Check out our full guide on landing pages here
Illustrations
- Hourly – Amateur illustrators charge about $25 to $50 an hour, while more seasoned illustrators charge $100 or more an hour.
- Fixed – Illustration projects range from $50 to well over $500, depending on style and complexity.
- Contest Design – Contest platforms charge between $349 and $1,399, depending on the number of bids.
Flyer Design
- Hourly – A graphic designer can complete a flyer design in about two or three hours at around $25 to $45 an hour, bringing the total to $50 to $135.
- Fixed – Flyer projects range from $10 to over $100, depending on complexity.
- Contest Design – Contest platforms charge between $199 and $999, depending on the number of bids.
Email Templates
- Hourly – Email template designers charge about $25 to $50 an hour, with most templates taking two to three hours.
- Fixed – Email template projects range from $50 to over $1,000, depending on complexity and the number of templates needed.
- Contest Design – Contest platforms charge between $299 and $1,199, depending on the number of bids.
PowerPoint Design
- Hourly – An experienced PowerPoint presentation designer charges anywhere from $50 to $75 an hour.
- Fixed – PowerPoint design projects range from $100 to over $500, depending on the number of slides and complexity.
- Contest Design – Contest platforms charge between $199 and $999, depending on the number of bids.
Menu Design
- Hourly – Menu designers typically charge about $29 an hour on average.
- Fixed – Menu design projects range from $10 to over $100, depending on the number of pages and complexity.
- Contest Design – Contest platforms charge between $199 and $999, depending on the number of bids.
Publication Design
- Hourly – Publication designers typically charge around $35 to $65 per hour. Rates vary based on the type and size of the publication.
- Fixed – A single-page layout can cost $25 to $75 for beginners and $150 to $500 for expert designers. Larger projects like magazines and e-books range from $1,000 to $4,000.
- Contest Design – Contest platforms charge between $199 and $1,199, depending on the number of bids.
Check out our full guide on publication design here
Catalog Design
- Hourly – Entry-level freelance designers charge $25 to $50 per hour, while experienced graphic designers charge $65 to $150 per hour.
- Fixed – Catalog design is typically priced per page or as a set rate for different lengths. A 32-page catalog can cost anywhere from $1,500 to $10,000, depending on complexity and expertise required.
- Contest Design – Contest platforms charge between $250 and $1,000, depending on the number of bids.
An Alternative: Unlimited Graphic Design
Businesses looking for more cost-effective graphic design services can turn to unlimited graphic design companies. These businesses charge a monthly fee, and users can then request as many design projects as they want within that time. Monthly fees typically run between $400 and $2,000, depending on the provider and plan.
These companies typically have short turnaround times of 24 to 48 hours. Some have different pricing tiers depending on your company's scale, while others charge a single monthly fee across all clients.
A few of our most recommended unlimited graphic design services include:
- Kimp – Read our review
- ManyPixels – Read our review
- Penji – Read our review
- Design Pickle – Read our review
- Kapa99 – Read our review
If your company needs consistent graphic design but doesn't have the budget to hire someone in-house or pay per project, these unlimited design services are your best bet. You can also explore hiring a graphic design virtual assistant as a cost-effective alternative for ongoing work.
Value
Penji
- Unlimited revisions with a dedicated designer
- Premium design quality at a fraction of agency rates
- Plans start at $499/mo
Output
Kimp
- Dedicated team delivers 2–4 designs per day
- Video editing add-ons for motion and social content
- Plans start at $699/mo (at 50% off)
Summary
High-quality graphic design can make or break your brand, but you also need to maintain your budget. Use this article to get a baseline for graphic design prices and to explore options that best fit your financial goals.
If you're ready to find a designer, check out our guide to the best freelance websites to hire graphic designers.
Frequently Asked Questions
How much does graphic design cost in 2026?
Graphic designers charge between $25 and $150 per hour, depending on experience. Fixed-price projects range from $10 for a simple flyer to over $10,000 for a full brand identity. Unlimited design subscriptions cost $400 to $2,000 per month and are the most cost-effective option for businesses needing regular design work.
What is the hourly rate for a graphic designer?
The average freelance graphic designer charges between $25 and $150 per hour in 2026. Entry-level designers charge $25 to $45 per hour, mid-level designers charge $45 to $100 per hour, and senior or specialist designers charge $100 to $150 or more per hour. The overall average is around $65 per hour.
How much does a logo design cost?
A freelance logo typically costs $300 to $800 for a professional result. Design agencies charge $800 to $2,500 or more and usually include brand strategy, multiple concepts, and a style guide. Contest platforms like 99designs charge $299 to $1,299. On platforms like Fiverr, basic logos start lower, but quality varies significantly.
What is the cheapest way to get graphic design done?
Fiverr is the cheapest option for one-off projects, with entry-level designers starting around $25 to $50 per task. For ongoing design needs, an unlimited graphic design subscription averaging $400 to $800 per month is cheaper than hiring per project once you need more than two or three designs per month.
Is hourly or fixed pricing better for graphic design?
For designers, hourly is typically better since it protects their time. For clients, fixed pricing is better because it ensures you get the end result you want without budget surprises. Freelance graphic designers may have more difficulty providing a fixed bid because they need to protect their margins, while agencies and unlimited design services have more flexibility.
Is an unlimited graphic design subscription worth it?
For businesses needing more than three to four design projects per month, yes. Subscriptions from providers like Penji, Design Pickle, and ManyPixels typically cost $400 to $2,000 per month and include unlimited requests and revisions. Compared to hiring a freelancer per project, subscriptions pay for themselves quickly at volume.
How much does a web design cost?
Web design costs depend on scope and complexity. For basic mockup designs, expect $1,000 to $3,000. For custom UI/UX work with multiple pages and responsive design, expect $3,000 to $6,000 from a freelancer or $5,000 to $30,000 from an agency. Note that web design does not include development; getting the design live on the web is a separate cost.
How much does flyer design cost?
At an hourly rate, a flyer takes two to three hours at $25 to $45 per hour, bringing the total to $50 to $135. For a fixed project, flyer design ranges from $10 to over $100, depending on complexity. Contest platforms charge between $199 and $999.
How much does menu design cost?
Menu designers typically charge about $29 per hour on average. For a fixed project rate, prices range from $10 to over $100. Contest platforms charge from $199 to $999, depending on the number of bids you want to receive.
Do companies offer monthly graphic design packages?
Yes. Unlimited graphic design services like Penji, Design Pickle, Kimp, and ManyPixels offer monthly flat-fee packages covering unlimited design requests and revisions. Monthly fees typically range from $400 to $2,000, depending on the provider and plan tier. These are designed for businesses with consistent ongoing design needs.
