If you're considering using search marketing techniques to top the rankings, you're that much ahead of your competition. But knowing how to execute a solid strategy takes time and expertise – something that plenty...
Category - Marketing
11 Best SMS Software for Real Estate
Real estate? More like real(ationships) estate. SMS is the most efficient way to nurture those client relationships and get your customers into the home of their dreams. These software solutions can keep the love...
How to Vet a PPC Marketing Agency: Tips on Picking the Right One
A skilled PPC agency can transform your online marketing efforts by driving targeted traffic, increasing conversions, and maximizing your ROI. Choosing the right PPC agency can be a challenge, but after hiring a few of...
Hiring a Marketing Agency: 7 Red Flags to Avoid
I’ve had the misfortune of hiring some pretty low-quality marketing agencies in the past. In retrospect, the bad marketing agencies always showed red flags early on that I should have paid more attention to. While a...
Questions to Ask Different Marketing Agencies When Hiring
I tried (and failed) to hire a decent marketing agency for a long time. Asking the right questions made all of the difference. After sitting in my fair share of marketing company interviews, I’ve figured out the top...
When Should You Use a Marketing Agency vs Freelancer?
Marketing agency or freelancer: which is better? This is a question I asked myself many times before making a marketing hire, and the choice truly is daunting. In addition to budget considerations, evaluate which option...
What Type of Marketer Does a Startup Need? Timeline for Scaling
Marketing is the lifeblood of any startup, the bridge connecting innovative products or services with the target audience. Effective marketing is about storytelling, building relationships, and establishing a brand...
10 Best SMS Software for Schools & Educators
When class websites and email lists fail to follow through on that open communication you want between students, parents, and educators, it’s time to meet parents and students where they are: checking their phones for...
When and Why Do You Need a Marketing Generalist in 2024?
Are you about to ramp up your marketing efforts but have no idea where to start? Or maybe you want to lay the foundation to work your way up to building a marketing dream team. Whatever the case may be, a marketing...
13 Best Online Community Platforms [Top Picks for 2024]
Whether you're a small business owner, a large enterprise, a nonprofit organization, or an educational institution, finding the right community platform can be a game-changer for building strong connections and...
How to Hire a Marketing Company in 2024
Hiring the right marketing company can be a game-changer for businesses of all sizes. Digital marketing agencies have the tools and expertise to navigate the many important digital channels. They can help you achieve...
Marketing Agency vs In-House: Pros, Cons, & Pricing
Deciding between an in-house marketing team and hiring an agency is a big deal for your business. An in-house team lives and breathes your brand, but is expensive to operate. A marketing agency delivers diverse...