Creating and managing your digital marketing campaigns can seem unfathomable, especially when you start to look at all of the different software and services available.
Email marketing. SMS marketing software. CRMs. Marketing automation tools. Things can quickly get fragmented and expensive. FAST.
Our Favorite Digital Marketing Communication Tool
Our Rating – 4.9/5
Brevo is the best all-in-one digital marketing platform to send and receive marketing text messages to your customers.
- No development experience required
- Email, SMS, Facebook, Chat, CRM, and more, all-in-one platform
- Keep track of all your customer details in one place
- Save time and boost performance by automating your marketing messages
Businesses are starting to demand more from their software providers. As such many software development teams are starting to consolidate a variety of digital marketing solutions under one platform. One company that is quickly growing it's market share and recognition in this space is Brevo.
But is Brevo really all that great? Does their suite of marketing solutions provide enough functionality and value over the competition? In the below post, we'll dive into what exactly Brevo offers. We'll also review their software and share our honest opinion to help you decide if it's the right solution for you and your business.
What is Brevo?
Brevo, which was formerly Sendinblue, is a digital marketing platform that offers every tool that a business needs to connect digitally with its customers and clients.
This company offers businesses all that they need, including SMS marketing tools, email marketing services, a shared inbox, and even a live chat feature, to ensure success in keeping their business at the forefront of customers’ minds.
They also offer something called a CRM, which allows companies to keep track of every single customer interaction that takes place between the company and the people it reaches. This feature also allows companies to organize their contacts into different target groups, allowing marketing campaigns to be more specific to each individual customer.
Grown your business with email, SMS, marketing automation, and more. Visit Brevo.Visit Brevo
With easy access to everything a business needs for digital marketing all in one place, reaching out to customers is made easier than ever.
How Does Brevo Work?
Though there are multiple companies offering mass email marketing and SMS services to businesses, what really sets Brevo apart is how comprehensive and customizable their platform is.
To start using Brevo, all that a company needs to do is begin a free trial with the platform. After that trial period, the company can upload an unlimited number of free contacts and send 300 free emails a day.
From there, Brevo lets each individual company pick the services that it needs to build a plan that will work for it. Brevo offers pre-selected Starter and Business plans that account for services like unlimited automated emails or Facebook Ads for more advanced plans with the chance to get a “plus” membership that allows companies to add specific services to the plan they select.
They also offer a unique Brevo Plus Plan option for companies that have more advanced needs. Companies can add everything they want to their monthly plan and skip everything they don’t want or need. A company can select as many services as it wants from an extensive menu, including options for:
- Email Marketing and API
- SMS Marketing
- CRM (Customer Relationship Management)
- Marketing Automation
- Transactional Email
- Sign Up Forms
- Landing Pages
- Facebook Ads
Once they’ve created their plan, users have access to a dashboard that’s loaded with tabs labeled with important platform functions like:
This dashboard can be accessed from a user’s computer or via the Brevo mobile app on iOS and Android.
Who Uses Brevo?
In total, there are 80,000 users sending an average of 100 million emails each day through Brevo.
Among these are quite a few large companies in the US, as well as a few companies overseas, who use Brevo to manage and automate their digital marketing.
A few of these companies include:
- TheDodo.com, Inc.
- THE FRANK AGENCY INC
- Coupa Software Inc.
- Bootcamp Team
- Code in wp
- Shop Pad
- Travel Supermarket
The beauty of Brevo is that it offers both pre-set plans with flexibility and unique plans that are completely customizable for companies with advanced needs for their marketing.
The basic pre-selected plans that Brevo offers after the free trial period are:
- Starter – $25/month for 20,000 emails, includes unlimited contacts, chat (1 user), no daily sending limit, email support, Lite+ add on: A/B testing, remove Brevo logo, advanced statistics. Upgrade your number of emails for:
- $35/month for 40,000 emails
- $49/month for 60,000 emails
- $69/month for 100,000 emails
- Business – $65/month for 20,000 emails, everything in Lite+, marketing automation, Facebook ads, landing pages, multi-user access, telephone support. Upgrade your number of emails for:
- $75/ month for 40,000 emails
- $89/month for 60,000 emails
- $129/ month for 100,000 emails
- $169/month for 150,000 emails
- $239/month for 250,000 emails
- $289/month for 350,000 emails
- $399/month for 500,000 emails
- $559/month for 750,000 emails
- $669/month for 1,000,000 emails
- Brevo Plus – This is a plan that can be customized for each business’s more advanced needs. Businesses can choose from a large menu of services, including 20+ landing pages, custom amounts of emails, priority sending and support, access for 10+ users, and a customer success manager to help with everything.
More more detailed information on Brevo pricing plans and features, please visit their website.
As a digital marketer for over 10 years, I've used my fair share of communication software. I've used email marketing tools like MailChimp and Constant Contact. Hundreds of CRMs like Hubspot and Keap. Marketing automation apps like Zapier. The list goes on and on.
When I first came across Brevo, the number one thing that intrigued me about their platform is that they package all of these common marketing communication tools under one hood. This provides a number of benefits, especially when it comes to a project management and resource control standpoint.
After signing up, I really enjoyed the overall layout of the software. I was able to quickly set up an account and didn't feel overwhelmed when I first logged into the system. The user interface was clean and easy to navigate. Uploading contacts and setting up email and SMS marketing campaigns was a breeze, especially if you have experience using any of the aforementioned tools.
Grown your business with email, SMS, marketing automation, and more. Visit Brevo.Visit Brevo
The one thing that I found to be a little bit cumbersome was the marketing automation system. The workflow builder is very visual oriented, and it reminded me a lot of Keap, which I'm not a huge fan of either. It's not a deal breaker for me, but it is something that comes with a bit of a learning curve. Once you get a hang of setting things up, you'll find that you can create really robust workflows.
In terms of creating manual campaigns, there are a good amount of templates that you can use to improve your speed to market. The design of the templates aren't out of this world, but if you have a good graphic design company or background at your disposal, you'll be able to jazz these up quite a bit. You shouldn't have any problem creating really high-end agency communications within Brevo.
Brevo's built-in CRM is a really nice bonus. I can't tell you how many email and SMS marketing automation workflows I've built using tools like Zapier in my lifetime. This saves a bunch of money from reduced licensing and labor to configure integrations. With that being said, if you have complex sales pipelines, need really detailed custom reporting, and other unique CRM requirements, you may find the built-in CRM system a little too basic. For the vast majority of small to mid-sized businesses, however, it's more than sufficient.
Overall, I really like Brevo's platform and I can see the value in centralizing marketing communications. In terms of the best plan, I'd recommend going with the premium package. It's only $65/month, which is a steal when you think about how much you're getting and what you would pay for individual software licenses. With the premium plan, you get some nice add-ons with Facebook ads, landing pages, and telephone support. You also get multi-user access, which is important if you want to share access and collaborate with team members.
Pros: Here’s what I like about Brevo
- Incredibly customizable service plans
- Unlimited number of contacts and an unlimited number of emails per day
- No daily sending limit
- Email, SMS marketing, and marketing automation tools all under one platform
- Simple contact management and easy-to-use CRM
- Ability to track results of your campaigns in real-time
Cons: Here are the only things I don’t like about Brevo
- Some lag time with message delivery and slow loading pages
- Workflow editor takes a little bit of time to learn
- Marketing automation workflows limited to 2,000 contacts unless you upgrade to Business
- Telephone customer support only available on Business plan or higher
Brevo Promo Code
Currently, there are no coupons and available discounts for Brevo. For the best prices, please visit their website below.Visit Brevo
Looking for Brevo alternatives? We've researched and tested the best digital marketing communication platforms available, so you don't have to. Here are our top alternatives to Brevo:
Frequently Asked Questions
Does Brevo offer integrations?
Yes, Brevo has options to integrate many of the popular apps your company already uses to communicate and perform daily functions.
Can you automate Emails with Brevo?
Yes, you can automate and schedule email campaigns ahead of time with plenty of free email templates.
What is a CRM?
CRM is short for Customer Relationship Management.
Can you have multiple users on an account?
Yes, with many plans you can have unlimited users associated with your Brevo account.
How many contacts can I add?
Brevo allows users to upload as many contacts as they want for no extra fee on all plans.