Don't Do It Yourself
Digital PR Stats

33 Digital PR Statistics

When it comes to a company’s public image, its online presence is arguably one of the most important parts of that image.

With this in mind, having a winning digital PR strategy is key to maintaining a positive relationship with prospective and current customers and clients.

Here are some impressive statistics that show just how important digital PR is in 2022.

Need an expert quote for your story? We’re happy to help. Contact our Editor & Founder, Geoff Cudd.

Key Digital PR Statistics

Let’s check out the top, most important takeaways from this digital PR statistics list.

  1. 88% of PR specialists say that digital storytelling is the future.

Digital PR Stats Digital Storytelling

  1. 60% of marketing executives believe that digital marketing and PR will work together more closely in the future.
  2. About 34% of content was republished and recycled in 2020 as a result of diminishing budgets.
  3. The global PR market declined by 4% in 2020.
  4. ‘Digital PR’ has only 320 searches monthly.
  5. Almost 73% of PR managers are female.
  6. It takes two hours to confirm a true rumor but over 14 hours to debunk false ones.

Social Media for PR Statistics

In 2022, having a social media presence is non-negotiable for every business across all industries.

But how does social media play into a business’s overall digital PR?

  1. 54% of PR professionals follow journalists on their social media sites before pitching to them.
  2. 73% of journalists go online to find press releases.
  3. Twitter was voted the best platform for following journalists by over 90% of PR pros.
  4. 42% of customers on social media expect a response from a business to their questions in less than an hour, and 9% want to hear back in just 5 minutes.
  5. Millennials are 247% more likely to be influenced by blogs or social networking sites.

Digital PR Stats Millennials

  1. 65%% of consumers are more likely to purchase from a brand they have followed on social media for over a month.
  2. 77% of journalists say connectedness to trending stories, aka newsjacking, makes a company’s story on social media more shareable.
  3. 74% of journalists say a company’s stories containing an image are more shareable.
  4. 62% of journalists say relevance to the audience makes a company’s story more shareable.

Influencer Statistics

The use of influencers for clever product placement as well as first-hand testimonials for businesses is one of the best ways a company can build credibility with its audience.

In 2022, it’s important to know how to curate relationships with micro-influencers for more targeted digital marketing.

Here are a few other numbers to consider when deciding when and how to use relationships with influencers to create and maintain a positive online presence that will inspire more customers to buy your products.

  1. The influencer marketing industry is on trend to reach $16.4B in 2022.

Digital PR Stats Influencer Market

  1. 79% of brands that use influencer marketing use Instagram as their preferred platform when it comes to this digital PR tactic.
  2. 93% of marketers have used influencer marketing.
  3. The market share of micro-influencers shows continuous growth. From an 89% share in 2020, it grew to 91% in 2021.
  4. The lifestyle industry has the greatest share of influencer marketers with 13.8%.
  5. 60% of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.
  6. 92% of consumers trust influencers more than they would an advertisement or a celebrity endorsement.

Related: Check out our guide on how to setup YouTube influencer sponsorships

Thought Leadership in Digital PR

To truly impact your potential customers and clients, you need to go above and beyond creating a positive association between your product or service and its usefulness.

In 2022, it’s important not only to have a great product but to inspire trust in your leadership.

Here’s some data that outlines how essential it is to become a thought leader in your industry outside of offering a good product.

  1. According to the 2020 Edelman-LinkedIn Thought Leadership Study, 88% of decision-makers say that thought leadership can be effective in enhancing their perception of an organization.
  2. In the same study, 48% of decision-makers say that thought leadership can influence their purchasing decisions.

Digital PR Stats Thought Leadership

  1. More than 90% of people think that having great thought leadership content improves a brand’s image.
  2. 63% of buyers also say that thought leadership is important in providing proof that an organization genuinely understands or can solve your specific business challenges.
  3. 54% of buyers say that thought leadership is important for drawing attention to topics that news media rarely cover but are nonetheless meaningful within their industry.

Digital PR Money Statistics

So, how much is all of this positive online presence and public image going to cost you?

As you might suspect, the bigger the online presence you want to build, the more money you’re going to have to shell out.

Here’s how much a digital PR strategy could cost you in 2022.

  1. U.S. public relations agencies spend over $10 billion annually.
  2. The PR industry revenue in the U.S. exceeds $16 billion.

Digital PR Annual Spend

  1. A single press release can cost anywhere from $400 to $2,000.
  2. Most billion-dollar companies will cough up anywhere from $250,000 to $25 million on different forms of PR annually.
  3. Social Commerce will reach $958B in sales in 2022.

Make the Most of These Digital PR Statistics

The way that a company relates to its audience and the image it creates can make or break it.

By taking the latest digital PR statistics and data into account, a company can create a positive, long-term relationship with its customers and clients that fosters trust, growth, and, ultimately, success.