How to Structure a B2B SaaS Marketing Dream Team

Building a B2B SaaS marketing team is crucial in today's fast-paced business world. These teams play a key role in navigating dynamic market landscapes.

Understanding team structure is essential. It helps in creating strategies that drive growth and success. I've learned this firsthand while growing my own marketing agency, GrantSpark.

But first, let's talk about the B2B SaaS Marketing department structures you have to choose from.

Structuring B2B SaaS Marketing Department

There are two main types of department structures based on company size and resources.

• B2B SaaS Marketing department structure by discipline
  • Org Type: Traditional corporate departments
  • Best For: Midsize/Enterprise companies
• B2B SaaS Marketing department structure by function
  • Org Type: Employees are grouped by activities and objectives
  • Best For: Small to Medium Sized Business (SMB)

Let’s go in-depth to each one of them.

1. B2B SaaS Marketing Department Structure by Discipline

Discipline-based structure involves building teams centered around various marketing disciplines. For example, SEO, Content, Market Research, and Product Strategy could each form separate teams within a department.

Discipline	Key Skills	Potential Roles
Product Marketing	Product Understanding, Competitive Analysis, Positioning, Messaging, Go-to-market Strategy	Product Marketing Manager, Director of Product Marketing
Content	Content Creation, SEO, Storytelling, Brand Messaging, Copywriting	Content Marketing Manager, Content Strategist, SEO Specialist
Demand Generation	Lead Generation, Data Analysis, Campaign Management, CRM, Marketing Automation	Demand Generation Manager, Director of Demand Generation
Brand	Brand Strategy, Creative Direction, Visual Design, Public Relations, Event Planning	Brand Manager, Director of Branding, Creative Director
Social Media	Community Management, Social Media Strategy, Content Planning, Monitoring & Analytics, Influencer Marketing	Social Media Manager, Community Manager
Email	Email Campaigns, Copywriting, A/B Testing, Data Analysis, Marketing Automation	Email Marketing Specialist, CRM Manager
Customer Marketing	Customer Relationship, Advocacy Marketing, Success Stories, Upsell Strategies, Retention Marketing	Customer Marketing Manager, Director of Customer Marketing
Analytics	Data Analysis, Marketing Attribution, Performance Metrics, Predictive Analysis	Marketing Analyst, Director of Marketing Analytics

2. B2B SaaS Marketing Department Structure by Function

Another approach is structuring by function, where teams are formed based on the different functions they perform. For example, promotion, launches, and relationship management could all be separate teams.

Function	Key Skills	Potential Roles
Partnership Marketing	Relationship Building, Strategic Planning, Collaboration, Negotiation, Cross-promotion	Partnership Marketing Manager, Director of Partnership Marketing
Field Marketing	Event Planning, Local Marketing, Relationship Management, Sales Alignment, Lead Generation	Field Marketing Manager, Director of Field Marketing
Public Relations	Media Relations, Content Creation, Crisis Management, Brand Awareness, Strategic Communication	Public Relations Specialist, PR Manager, Director of PR
SEO	Keyword Research, SEO Audits, On-Page Optimization, Link Building, Content Strategy	SEO Specialist, SEO Manager, Director of SEO
Performance Marketing	Data Analysis, A/B Testing, ROI Analysis, Performance Metrics, Campaign Management	Performance Marketing Manager, Director of Performance Marketing

B2B SaaS Marketing Team Size versus Business Scale

To achieve successful marketing outcomes, you need to align the team size with your business's scale – a strategic approach that helps optimize resources and drive targeted growth.

Business Scale	Ideal Department Size	Explanation
Start-up	2-5 people	Minimal resources; focus on core marketing strategies
Small-Medium Business	6-20 people	Expanded needs; more complex marketing campaigns
Large Enterprise	21+ people	Global reach; extensive marketing initiatives across channels

Factors to Consider When Deciding On a B2B SaaS Marketing Department Structure

1. Business Goals: Understand your organization's business objectives. This can help in aligning your marketing team's efforts with the overall company strategy and ensure that all activities are directed towards achieving these goals.
2. Target Market: Identify your target audience. Understanding the needs, preferences, and behavior of your potential customers is crucial for shaping your marketing strategies and tailoring your team's skills accordingly.
3. Team Skills: Evaluate the skills and expertise within your team. This assessment can guide you in assigning roles and responsibilities that maximize the use of individual strengths and minimize weaknesses.
4. Resources Available: Consider the resources at your disposal, including budget, tools, and time. These resources can determine the size of your team, the strategies you can implement, and the scale at which you can operate.
5. Competitor Analysis: Keep an eye on what your competitors are doing in the market. This can provide valuable insights into what works and what doesn't, helping you shape your marketing team and strategies more effectively.

Explore other marketing departments:

• Recruitment Marketing Team Structure
• Ecommerce Marketing Team Structure
• Content Team Structure

So, there you have it, a detailed overview of a B2B SaaS Marketing team structure. From the essence of the team and key roles, to structuring and optimizing; every aspect tailored to achieve success on your business blueprint.