Building a B2B SaaS marketing team is crucial in today's fast-paced business world. These teams play a key role in navigating dynamic market landscapes.
Understanding team structure is essential. It helps in creating strategies that drive growth and success. I've learned this firsthand while growing my own marketing agency, GrantSpark.
But first, let's talk about the B2B SaaS Marketing department structures you have to choose from.
Best for Growth Marketers
Best for Paid Ads & CMO's
Best for eCommerce Marketing
Table of Contents
Structuring B2B SaaS Marketing Department
There are two main types of department structures based on company size and resources.
- B2B SaaS Marketing department structure by discipline
- Org Type: Traditional corporate departments
- Best For: Midsize/Enterprise companies
- B2B SaaS Marketing department structure by function
- Org Type: Employees are grouped by activities and objectives
- Best For: Small to Medium Sized Business (SMB)
Let’s go in-depth to each one of them.
1. B2B SaaS Marketing Department Structure by Discipline
Discipline-based structure involves building teams centered around various marketing disciplines. For example, SEO, Content, Market Research, and Product Strategy could each form separate teams within a department.
|Discipline||Key Skills||Potential Roles|
|Product Marketing||Product Understanding, Competitive Analysis, Positioning, Messaging, Go-to-market Strategy||Product Marketing Manager, Director of Product Marketing|
|Content||Content Creation, SEO, Storytelling, Brand Messaging, Copywriting||Content Marketing Manager, Content Strategist, SEO Specialist|
|Demand Generation||Lead Generation, Data Analysis, Campaign Management, CRM, Marketing Automation||Demand Generation Manager, Director of Demand Generation|
|Brand||Brand Strategy, Creative Direction, Visual Design, Public Relations, Event Planning||Brand Manager, Director of Branding, Creative Director|
|Social Media||Community Management, Social Media Strategy, Content Planning, Monitoring & Analytics, Influencer Marketing||Social Media Manager, Community Manager|
|Email Campaigns, Copywriting, A/B Testing, Data Analysis, Marketing Automation||Email Marketing Specialist, CRM Manager|
|Customer Marketing||Customer Relationship, Advocacy Marketing, Success Stories, Upsell Strategies, Retention Marketing||Customer Marketing Manager, Director of Customer Marketing|
|Analytics||Data Analysis, Marketing Attribution, Performance Metrics, Predictive Analysis||Marketing Analyst, Director of Marketing Analytics|
2. B2B SaaS Marketing Department Structure by Function
Another approach is structuring by function, where teams are formed based on the different functions they perform. For example, promotion, launches, and relationship management could all be separate teams.
|Function||Key Skills||Potential Roles|
|Partnership Marketing||Relationship Building, Strategic Planning, Collaboration, Negotiation, Cross-promotion||Partnership Marketing Manager, Director of Partnership Marketing|
|Field Marketing||Event Planning, Local Marketing, Relationship Management, Sales Alignment, Lead Generation||Field Marketing Manager, Director of Field Marketing|
|Public Relations||Media Relations, Content Creation, Crisis Management, Brand Awareness, Strategic Communication||Public Relations Specialist, PR Manager, Director of PR|
|SEO||Keyword Research, SEO Audits, On-Page Optimization, Link Building, Content Strategy||SEO Specialist, SEO Manager, Director of SEO|
|Performance Marketing||Data Analysis, A/B Testing, ROI Analysis, Performance Metrics, Campaign Management||Performance Marketing Manager, Director of Performance Marketing|
B2B SaaS Marketing Team Size versus Business Scale
To achieve successful marketing outcomes, you need to align the team size with your business's scale – a strategic approach that helps optimize resources and drive targeted growth.
|Business Scale||Ideal Department Size||Explanation|
|Start-up||2-5 people||Minimal resources; focus on core marketing strategies|
|Small-Medium Business||6-20 people||Expanded needs; more complex marketing campaigns|
|Large Enterprise||21+ people||Global reach; extensive marketing initiatives across channels|
Factors to Consider When Deciding On a B2B SaaS Marketing Department Structure
- Business Goals: Understand your organization's business objectives. This can help in aligning your marketing team's efforts with the overall company strategy and ensure that all activities are directed towards achieving these goals.
- Target Market: Identify your target audience. Understanding the needs, preferences, and behavior of your potential customers is crucial for shaping your marketing strategies and tailoring your team's skills accordingly.
- Team Skills: Evaluate the skills and expertise within your team. This assessment can guide you in assigning roles and responsibilities that maximize the use of individual strengths and minimize weaknesses.
- Resources Available: Consider the resources at your disposal, including budget, tools, and time. These resources can determine the size of your team, the strategies you can implement, and the scale at which you can operate.
- Competitor Analysis: Keep an eye on what your competitors are doing in the market. This can provide valuable insights into what works and what doesn't, helping you shape your marketing team and strategies more effectively.
Explore other marketing departments:
So, there you have it, a detailed overview of a B2B SaaS Marketing team structure. From the essence of the team and key roles, to structuring and optimizing; every aspect tailored to achieve success on your business blueprint.