Geoff Cudd
Recruitment marketing teams are silent heroes of the business world. They find the best talent to drive success.
In an ever-changing business landscape, their role is crucial. Their expertise shapes the face and future of companies. I've learned this firsthand while growing my own marketing agency, GrantSpark.
But first, let's talk about the Recruitment Marketing department structures you have to choose from.
Best for Growth Marketers
- Strength in brand marketing and growth marketing
- High-level U.S. resources as well as low-cost, overseas marketing assistants available
- 48-hour talent matching, with 75% of clients hiring their first match.
Best for Paid Ads & CMO's
- Strength in fractional CMO's, paid social and search ads, and affiliate programs.
- Specialties in SEO, content, and email marketing
- No minimum hours for contractors to help you start on a small budget
Best for eCommerce Marketing
- Strength in eCommerce, influencer marketing, and growth marketing
- Detailed marketing audits available
- Fixed price marketing packages and 48-hour talent matching
Table of Contents
Structuring Recruitment Marketing Department
There are two main types of department structures based on company size and resources.
- Recruitment Marketing department structure by discipline
- Org Type: Traditional corporate departments
- Best For: Midsize/Enterprise companies
- Recruitment Marketing department structure by function
- Org Type: Employees are grouped by activities and objectives
- Best For: Small to Medium Sized Business (SMB)
Let’s go in-depth to each one of them.
1. Recruitment Marketing Department Structure by Discipline
Discipline-based structure involves building teams centered around various marketing disciplines. For example, SEO, Content, Market Research, and Product Strategy could each form separate teams within a department.
| Discipline | Key Skills | Potential Roles |
|---|---|---|
| Content | Copywriting, SEO, Storytelling, Content Planning, Analytics | Content Manager, SEO Specialist, Copywriter |
| Social Media | Content Creation, Community Management, Social Media Analytics, Brand Awareness, Engagement Analysis | Social Media Manager, Community Manager, Social Media Analyst |
| Email Marketing | Campaign Management, Email Design, Segmentation, A/B testing, Reporting | Email Marketing Manager, Email Campaign Specialist |
| Analytics | Quantitative Analysis, Data Collection, Data Interpretation, Reporting, Predictive Modeling | Data Analyst, Analytics Manager, Data Scientist |
| Employer Branding | Brand Management, Creative Direction, Public Relations, Employee Advocacy, Event Management | Employer Branding Specialist, Brand Manager, PR Officer |
| Website | Web Design, UX/UI, Conversion Optimization, HTML/CSS, Analytics | Web Designer, UX/UI Designer, Website Manager |
| Project Management | Strategic Planning, Resource Allocation, Time Management, Risk Management, Communication | Project Manager, Program Manager, Project Coordinator |
| SEO | Keyword Research, On-page SEO, Off-page SEO, Link Building, Content Optimization | SEO Specialist, SEO Manager, SEO Analyst |
2. Recruitment Marketing Department Structure by Function
Another approach is structuring by function, where teams are formed based on the different functions they perform. For example, promotion, launches, and relationship management could all be separate teams.
| Function | Key Skills | Potential Roles |
|---|---|---|
| Strategy | Market Research, Strategic Planning, Budgeting, ROI Analysis, Forecasting | Recruitment Marketing Strategist, Director of Recruitment Marketing |
| Operations | Project Management, Vendor Management, Process Improvement, Campaign Execution, Compliance | Recruitment Marketing Operations Specialist, Recruitment Programs Manager |
| Events | Event Planning, Networking, Public Speaking, Relationship Management, Event Marketing | Event Coordinator, Recruitment Event Manager |
| Creative Design | Graphic Design, Video Editing, Visual Storytelling, Adobe Suite, Branding | Graphic Designer, Creative Director |
| Partnerships | Partnership Development, Networking, Contract Negotiation, Relationship Management, Collaboration | Partnership Manager, Business Development Manager |
| Talent Sourcing | Talent Acquisition, Candidate Screening, Interviewing, Relationship Building, Database Management | Talent Sourcer, Recruitment Coordinator |
Recruitment Marketing Team Size versus Business Scale
To achieve successful marketing outcomes, you need to align the team size with your business's scale – a strategic approach that helps optimize resources and drive targeted growth.
| Business Scale | Ideal Department Size | Explanation |
|---|---|---|
| Start-up | 1-2 | Limited resources, multitasking is key. |
| Small-Medium Business | 3-5 | Higher recruitment needs, diverse skill set required. |
| Large Enterprise | 6+ | Large scale hiring, specialization needed. |
Factors to Consider When Deciding On a Recruitment Marketing Department Structure
- Team Expertise: Consider the skills and knowledge your team currently possesses. It's crucial to have a mix of experts in various areas like digital marketing, employer branding, and analytics to ensure a well-rounded strategy.
- Company Size: The structure of your recruitment marketing team will heavily depend on the size of your company. Larger organizations might need more specialized roles, while smaller companies can have team members wearing multiple hats.
- Business Goals: Align your team structure with your organization's goals. If your company is focused on rapid growth, you may need more recruiters and marketers to attract top talent.
- Budget Constraints: Financial resources will inevitably impact your team structure. It's essential to prioritize roles and responsibilities based on what your budget allows.
- Industry Trends: Keep an eye on the latest trends in recruitment marketing. Adapting to new technologies and strategies can help your team stay competitive and effective.
Explore other marketing departments:
So, there you have it, a detailed overview of a Recruitment Marketing team structure. From the essence of the team and key roles, to structuring and optimizing; every aspect tailored to achieve success on your business blueprint.
Claire Fountain
