Uses Cases & Templates for SMS Marketing for Hotels

SMS allows hotels to connect with guests to enhance their overall experience.

From promotional offers and reservation confirmations to personalized recommendations and feedback collection, SMS marketing offers a plethora of use cases to engage guests and streamline operations.

Explore innovative strategies and practical templates that hotels can leverage to harness the power of SMS marketing and elevate their guest services.

Benefits of SMS and How to Use for Hotels Video

When & How to Use SMS in Hotels

Hotels can use texting in several beneficial ways, including:

Reservations

Streamline guest reservations with SMS. Send reservation confirmations and reminders and allow guests to manage reservations via text. It’s a fast and convenient way to communicate with guests about their stay.

A few template ideas include:

• Reservation Confirmation
  • Hello [Guest's Name], this is [Hotel Name]. Your reservation for [Check-In Date] to [Check-Out Date] is confirmed. We look forward to welcoming you!
• Booking Reminder
  • Friendly reminder, [Guest's Name], your stay at [Hotel Name] is just around the corner. We can't wait to make your visit memorable! Any special requests? Reply here.
• Early/Late Check-in Request
  • Hi [Guest's Name], planning an early arrival or late departure? Let us know your preferred times, and we'll do our best to accommodate your request.

Check-In and Out

Send check-in and check-out instructions via SMS to ensure a great process for guests. Use texts to share access codes, check-out instructions, and more. This helps streamline the check-in/out process and provide a smooth experience.

Try out these templates:

• Check-In
  • Hello [Guest's Name], your check-in at [Hotel Name] is confirmed for [Check-In Date] at [Check-In Time]. We're excited to welcome you. If you have any questions, please reply.
• Early Check-In Approval
  • Great news, [Guest's Name]! Your request for an early check-in at [Hotel Name] has been approved. Your room will be ready at [Early Check-In Time].
• Check-Out Reminder
  • Hi [Guest's Name], a friendly reminder that your check-out time at [Hotel Name] is at [Check-Out Time] on [Check-Out Date]. We hope you've enjoyed your stay!
• Late Check-Out Request
  • Interested in a late check-out, [Guest's Name]? We can offer you a late check-out until [Late Check-Out Time] for an additional fee of [Late Check-Out Fee]. Reply ‘LATE' if interested.

Concierge Services

Offer concierge services via SMS, allowing guests to make requests for restaurant reservations, transportation, and local recommendations.

• Restaurant Reservation Request
  • Hi [Guest's Name], planning to dine out tonight? We can assist with restaurant reservations. Let us know your cuisine preference, party size, and desired time, and we'll take care of it.
• Local Recommendations
  • Exploring the area, [Guest's Name]? Discover hidden gems and local hotspots. Tell us your interests, and we'll send you personalized recommendations for your day out.
• Concierge Introduction
  • Welcome to [Hotel Name], [Guest's Name]! Our concierge team is here to make your stay unforgettable. Need assistance with reservations, recommendations, or anything else? Just text us.

Special Offers

Hotels can leverage SMS to send exclusive offers, including seasonal options, discounts, and more. Keep your customer list engaged and encourage bookings by delivering special offers via text.

Consider these template ideas:

• Room Upgrade Offer
  • Elevate your stay, [Guest's Name]. Upgrade to a premium room for just [Upgrade Price] extra per night. Enjoy more space and luxury during your visit!
• Limited-Time Discount
  • Exclusive offer! Enjoy a [Discount Percentage] discount on your next stay at [Hotel Name]. Book now with code [Discount Code]. Don't miss out!
• Seasonal Promotional Template
  • Experience the magic of [Current Season] with us. Book a stay and enjoy seasonal delights, special events, and cozy amenities. Reserve your room today!
• Dining Package Promotion
  • Savor culinary delights with our dining package! Book a room and get [Number of Free Meals] complimentary meals at our restaurant. Reserve now for a delicious stay!
• Frequent Guest Reward
  • As a valued guest, you've earned a reward! Enjoy [Special Offer or Perk] during your next stay with us as a token of our appreciation. Book your return visit today!

Event Notifications

Send hotel guests who are attending events reminders and updates about their schedules. Hotels can also send invites and updates about events they’re hosting.

Here are some helpful template ideas:

• Event Reminder
  • Don't forget! Our [Event Name] is happening tomorrow at [Event Date] from [Event Time]. Get ready for an unforgettable experience. See you there!
• Event Update
  • Exciting news! We've added new activities to our [Event Name] schedule. Check out the updated agenda and join us for even more fun.
• Event Registration
  • Register now for our upcoming [Event Name] on [Event Date]. Secure your spot for a day filled with learning, networking, and entertainment. Click [Registration Link].
• VIP Invitation
  • You're an exclusive guest at our VIP event, [Guest's Name]! Join us on [Event Date] at [Event Time] for an evening of luxury and entertainment. RSVP ‘YES' to secure your spot.

Room Service & Amenities

Allow guests to request amenities, like new towels or extra toiletries, via text. Take room service requests via SMS, and send information about hotel amenities, including the pool, spa, breakfast, etc.

Try out these SMS templates:

• Room Service Menu
  • Hungry, [Guest's Name]? Explore our room service menu and order your favorite dishes directly to your room. View the menu at [Menu Link].
• Amenities Information
  • Welcome to [Hotel Name], [Guest's Name]! We offer a range of amenities for your comfort, including [List of Amenities]. Need more info or assistance? Just ask!
• Housekeeping Request
  • Need housekeeping assistance, [Guest's Name]? Whether it's extra towels or room cleaning, simply reply with your request, and we'll take care of it promptly.
• Pool & Fitness Center Hours
  • Get active or relax by the pool! Our pool and fitness center are open from [Opening Time] to [Closing Time]. Enjoy your workout or soak up the sun.

Billing & Receipts

Send guests their bills and receipts via SMS for a convenient and efficient checkout process. It helps ensure they see the necessary information, and you can even send payment links via text.

Leverage these convenient templates:

• Billing Summary
  • Hello [Guest's Name], your final bill is ready. Please review your charges for your stay at [Hotel Name]. Reply ‘BILL' for a detailed breakdown.
• Receipt Confirmation
  • Thank you for choosing [Hotel Name]. Your payment of [Amount] has been processed successfully. Here's your receipt for your records: [Receipt Link].
• Additional Charges Notification
  • Hi [Guest's Name], we noticed additional charges during your stay. Here's a breakdown: [Charge Details]. If you have any questions, please reply, and we'll assist you.
• Payment Reminder
  • Friendly reminder, [Guest's Name]. Your payment is due soon. Please settle your bill of [Amount] at your earliest convenience. Reply ‘PAY' for payment options.

Guest Feedback & Reviews

When choosing a hotel, people heavily consider reviews. Use texts to send out feedback requests, including requests for a review. Ask guests about their overall stay, their experience with specific services, and more.

Try out these template ideas:

• Post-Stay Feedback Request
  • We hope you enjoyed your stay, [Guest's Name]! Your feedback helps us improve. Can you take a moment to share your thoughts on your recent visit? Reply ‘FEEDBACK.'
• Review Request
  • Share your experience! If you loved your stay at [Hotel Name], we'd appreciate a review on platforms like TripAdvisor or Yelp. Your opinion matters!
• Thank You for Positive Feedback
  • Thank you, [Guest's Name], for your glowing review! We're thrilled to hear you enjoyed your stay. Your kind words motivate our team. We look forward to welcoming you again.
• Feedback Follow-Up for Negative Feedback
  • We're sorry to hear your experience wasn't satisfactory, [Guest's Name]. We'd like to learn more to improve. Could you share additional details about your concerns?

Frequently Asked Questions

What are the use cases of SMS for Hotels?

Hotels can use SMS to improve customer experience, like communicating about reservations, check-in, special offers, billing, and more.

What is the best SMS tool for Hotels?

Some of the best SMS tools for Hotels include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.

What are the limitations of SMS for Hotels?

When using SMS, hotels must consider the short character count, guest privacy, and the potential for outdated contact information.