I've personally used a few marketing interns through Acadium, and have been very happy with the output I've gotten. But there are a few tips and tricks to follow to have a similar experience.
It's a win-win situation in most cases. The marketing intern gets an excellent opportunity to boost their resume and learn skills on the job firsthand. And you get an affordable intern to help with your marketing activities.
Who knows, maybe the intern will work out well enough that you'll be bringing them on full-time.
Table of Contents
- Should You Hire a Marketing Intern?
- How Much Does a Marketing Intern Cost?
- Marketing Intern Responsibilities & Tasks
- Best Places to Find Marketing Interns
- How To Hire a Marketing Intern
- Frequently Asked Questions
Should You Hire a Marketing Intern?
One of the first things you should ask yourself is, “Do I need a marketing intern?”. Chances are that you have some lower-value tasks that need to get done. Jobs such as organizing a PowerPoint presentation, taking notes during a meeting, or gathering stationery could be completed by interns.
This frees up your time as well as the time of your staff to handle higher-value tasks.
When to Hire a Marketing Intern
Timing will be different for everyone. Therefore, you should consider hiring a marketing intern when you know that your department is going to be busy.
For instance, you may want to consider a marketing intern if you are trying to launch a major campaign or if you are currently understaffed. Also, you should hire a marketing intern if you know for sure that you will have the appropriate amount of tasks for them.
When Not to Hire a Marketing Intern
First of all, you should not hire a marketing intern if you don’t feel that you have enough work for them.
Second, you should forgo hiring a marketing intern if you do feel that you don’t have the right candidate.
Finally, you should not hire a marketing intern if you already have a team member who can already do an intern’s tasks and has the bandwidth available.
How Much Does a Marketing Intern Cost?
You should consider paying a marketing intern at least $15 an hour. If you pay less than this amount, then the marketing intern may not have much of an incentive to show up. The top students will be able to easily secure paid internship opportunities.
Marketing Intern Responsibilities & Tasks
There are many things that you can have an intern do at your company or in your department. Here are some of the ways that you can best utilize intern talent:
- Setting up meetings – Chances are that you will have meetings every day. An intern can set up the conference room and make sure that everything is ready to go.
- Organizing presentations – An intern can also create PowerPoint or physical paper presentations.
- Posting to social media – If you need to post to social media accounts regularly, then an intern will be able to handle those duties for you.
- Taking notes during the meeting – An intern can take notes during meetings and create a document that can be distributed to the team.
- Doing research – An intern can do any research, such as gathering old ad campaigns or finding marketing data.
Best Places to Find Marketing Interns
There are several places where you can easily find qualified marketing interns online. Here’s a look at some of the top places:
Acadium is a leading site where you can find marketing talents such as interns and more senior-level professionals. Since the site is exclusive to marketing talent, it should be easy for you to find the right intern.
Indeed is one of the leading job marketplaces. While the site specializes in more mid-level and senior-level talent, you may be able to find some marketing interns. The fact that the site is so large can be a double-edged sword. You may find the right marketing intern. However, it will take a bit of searching to find the talent that you are looking for.
MarketerHire is an excellent place if you just want to look for marketing talent. While the site may have many more mid-level and senior-level marketing people, you may be able to find some students who are looking to join your team as an intern.
How To Hire a Marketing Intern
Make sure that you take the right steps before you make that big hiring decision. Here is what to do when looking to hire a marketing intern.
What Skills to Look For in a Marketing Intern
You should look for an intern who is interested in a marketing career. Top skills to look for include the ability to show up on time, have a positive attitude, and be able to complete tasks without lots of hand-holding.
It's not much different than any other field, you want to find someone eager to learn. You also have the responsibility to teach them real-world marketing skills.
Questions to Ask Marketing Intern
During the interview process, there are several questions that will help you decide if you have the right candidate sitting in front of you:
- Do you know what we do here?
- What are some of your favorite marketing campaigns?
- Where do you see yourself in five years?
- What would you like to learn during your internship?
Potential Red Flags
Make sure you spot any potential red flags that can help you avoid any headaches:
- They don’t show up on time for the interview
- They seem distracted or they don’t seem to be paying attention when you are talking to them
- They can not provide clear answers to your questions
Frequently Asked Questions
Is it worth it to hire a marketing intern?
Hiring a marketing intern will be worth it if you don't have the time to achieve some basic tasks. By hiring a marketing intern to do these tasks, it frees you and your team up for more high-level tasks.
What do marketing interns do?
Marketing interns assist in various marketing activities within a company. Their duties can include conducting market research, creating social media content, supporting marketing campaigns, analyzing data, and drafting marketing materials.
They often collaborate with different team members to gain a comprehensive understanding of marketing strategies and principles. Their role helps them acquire hands-on experience in the field of marketing.
Why hire a marketing intern?
You should hire a marketing intern because they can help handle some lower-value tasks. Also, the intern may be the ideal candidate for an entry-level position.
How much do marketing interns earn?
A quality marketing intern should earn at least $15 per hour.
What is the best way to communicate with marketing interns?
You should communicate with marketing interns by text since young people tend to use text more often than email or phones.