How to Structure a Content Marketing Dream Team

In the bustling world of business, content marketing teams are key players. They navigate the dynamic landscape, driving organizations towards success.

Understanding how to structure these teams can shape a company's trajectory. It's about optimizing performance and maximizing impact. I speak from experience from running my own marketing agency, GrantSpark.

But first, let's talk about the Content Marketing department structures you have to choose from.

Structuring Content Marketing Department

There are two main types of department structures based on company size and resources.

• Content Marketing department structure by discipline
  • Org Type: Traditional corporate departments
  • Best For: Midsize/Enterprise companies
• Content Marketing department structure by function
  • Org Type: Employees are grouped by activities and objectives
  • Best For: Small to Medium Sized Business (SMB)

Let’s go in-depth to each one of them.

1. Content Marketing Department Structure by Discipline

Discipline-based structure involves building teams centered around various marketing disciplines. For example, SEO, Content, Market Research, and Product Strategy could each form separate teams within a department.

Discipline	Key Skills	Potential Roles
Strategy	Competitor Analysis, Market Research, Content Strategy Development	Content Strategist, Chief Content Officer
Creation	Copywriting, Graphic Design, Video Production	Content Creator, Graphic Designer, Video Producer
Edit	Proofreading, SEO Knowledge, Content Editing	Content Editor, SEO Specialist
Distribution	Social Media Management, Email Marketing, Content Promotion	Social Media Manager, Email Campaign Manager
SEO	Keyword Research, Link Building, SEO Optimization	SEO Manager, SEO Analyst
Analytics	Data Analysis, Performance Tracking, Google Analytics	Data Analyst, Marketing Analytics Manager

2. Content Marketing Department Structure by Function

Another approach is structuring by function, where teams are formed based on the different functions they perform. For example, promotion, launches, and relationship management could all be separate teams.

Function	Key Skills	Potential Roles
Planning	Project Management, Collaboration, Time Management	Content Project Manager, Marketing Project Coordinator
Research	Market Research, Consumer Behavior Understanding, Trend Identification	Market Research Analyst, Consumer Insights Analyst
Management	Leadership, Strategy Formulation, Team Management	Content Team Lead, Content Marketing Manager
Outreach	Networking, Relationship Building, Influencer Engagement	Outreach Specialist, Influencer Marketing Specialist
UX	User Experience Design, User Testing, Information Architecture	UX Designer, User Researcher
Monetization	Conversion Optimization, Sales Funnel Management, ROI Calculation	Monetization Specialist, Conversion Rate Optimization Specialist

Content Marketing Team Size versus Business Scale

To achieve successful marketing outcomes, you need to align the team size with your business's scale – a strategic approach that helps optimize resources and drive targeted growth.

Business Scale	Ideal Department Size	Explanation
Start-up	1-3	Limited resources, emphasis on multi-skilled individuals.
Small-Medium Business	4-6	Increased workload requires more specialized roles.
Large Enterprise	7+	High volume of content, need diverse skills and roles.

Factors to Consider When Deciding On a Content Marketing Department Structure

1. Company Size: Consider the size of your company. A smaller business might require a leaner team, while larger companies may need a more extensive, specialized team.
2. Content Goals: Identify what you want to achieve with your content. Goals could include brand awareness, lead generation, or customer retention. This will guide the structure and roles within your team.
3. Budget: You need to account for the financial resources available. The budget will dictate how many people you can hire and what tools or platforms you can afford.
4. Industry: The nature of your industry can influence the structure. Some sectors might demand more video content or infographics, while others may focus on written content.
5. Skills and Expertise: Determine what skills and expertise are needed in your team. This might include copywriting, SEO knowledge, graphic design, or social media management.

Explore other marketing departments:

• Field Marketing Team Structure
• Performance Marketing Team Structure
• Public Relations Team Structure

So, there you have it, a detailed overview of a Content Marketing team structure. From the essence of the team and key roles, to structuring and optimizing; every aspect tailored to achieve success on your business blueprint.