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How to Structure an Inbound Marketing Dream Team

How to Structure a Inbound Marketing Dream Team

Inbound marketing is a powerful tool in today's fast-paced business world. It plays a pivotal role in fostering customer relationships and driving growth.

However, structuring an effective inbound marketing team can pose a challenge. It requires clear understanding, strategic planning, and careful organization. I've learned this firsthand while growing my own marketing agency, GrantSpark.

But first, let's talk about the Inbound Marketing department structures you have to choose from.

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Structuring Inbound Marketing Department

There are two main types of department structures based on company size and resources.

  • Inbound Marketing department structure by discipline
    • Org Type: Traditional corporate departments
    • Best For: Midsize/Enterprise companies
  • Inbound Marketing department structure by function
    • Org Type: Employees are grouped by activities and objectives
    • Best For: Small to Medium Sized Business (SMB)

Let’s go in-depth to each one of them.

1. Inbound Marketing Department Structure by Discipline

Inbound Marketing Department Structure by Discipline

Discipline-based structure involves building teams centered around various marketing disciplines. For example, SEO, Content, Market Research, and Product Strategy could each form separate teams within a department.

Discipline Key Skills Potential Roles
Content Copywriting, SEO, Storytelling, Research, Editing Content Manager, Copywriter, Editor, SEO Specialist
Social Media Community Management, Content Creation, Analytics, Customer Service, Strategy Planning Social Media Manager, Community Manager, Social Media Analyst
SEO Keyword Research, On-page SEO, Link Building, Content Optimization, Analytics SEO Specialist, SEO Manager, Link Builder, SEO Analyst
Email Copywriting, Automation, Data Analysis, A/B Testing, Personalization Email Marketing Specialist, Email Marketing Manager, CRM Manager
Analytics Data Analysis, Reporting, Data Visualization, Predictive Modeling, Statistical Skills Data Analyst, Marketing Analyst, Data Scientist
Design Graphic Design, UX/UI Design, Branding, Visual Communication, Prototyping Graphic Designer, UX/UI Designer, Art Director
Strategy Strategic Planning, Market Research, Brand Development, Competitive Analysis, Budgeting Marketing Strategist, Brand Manager, Marketing Director
Lead Generation Prospecting, CRM, Sales Funnel Management, Relationship Building, Data Analysis Lead Generation Specialist, Business Development Manager, Sales Manager

2. Inbound Marketing Department Structure by Function

Inbound Marketing Department Structure by Function

Another approach is structuring by function, where teams are formed based on the different functions they perform. For example, promotion, launches, and relationship management could all be separate teams.

Function Key Skills Potential Roles
Conversion Rate Optimization Analytics, UX/UI Design, A/B Testing, Customer Journey Mapping, Sales Funnel Management Conversion Rate Optimization Specialist, UX/UI Designer, E-commerce Manager
Project Management Planning and Organizing, Time Management, Problem-solving, Team Management, Budgeting Marketing Project Manager, Marketing Operations Manager
Customer Relationship CRM, Communication, Customer Service, Data Analysis, Relationship Building CRM Manager, Customer Success Manager, Account Manager
Product Marketing Market Research, Product Development, Competitive Analysis, Product Launch, Branding Product Marketing Manager, Brand Manager, Product Manager
Public Relations Media Relations, Content Creation, Brand Awareness, Crisis Management, Event Planning Public Relations Manager, Communications Manager, Event Coordinator
Partnership Development Networking, Relationship Building, Strategic Planning, Negotiation, Business Development Partnership Manager, Business Development Manager, Affiliate Marketing Manager

Inbound Marketing Team Size versus Business Scale

To achieve successful marketing outcomes, you need to align the team size with your business's scale – a strategic approach that helps optimize resources and drive targeted growth.

Business Scale Ideal Department Size Explanation
Start-up 1-3 people Minimal resources, focus on essential tasks.
Small-Medium Business 4-10 people Increased needs, specialize in various inbound strategies.
Large Enterprise 10+ people Scale and complexity requires a larger, diverse team.

Factors to Consider When Deciding On an Inbound Marketing Department Structure

  1. Business Goals: Consider your company's specific goals and objectives. The structure of your inbound marketing team should be designed to support and achieve these targets.
  2. Available Resources: Assess the resources at your disposal, such as budget, technology, and human resources. Your team structure should be capable of maximising these resources efficiently.
  3. Skills and Expertise: Recognize the skills and expertise required for successful inbound marketing. Ensure you have team members capable of content creation, SEO, social media, and analytics.
  4. Workflow Management: Think about how tasks will be assigned and managed. A well-structured team should have clear roles and responsibilities for every member, promoting productivity and efficiency.
  5. Adaptability: In today's fast-paced business environment, the ability to adapt is crucial. Your team structure should be flexible, allowing for quick changes in marketing strategies when necessary.

Explore other marketing departments:

So, there you have it, a detailed overview of an Inbound Marketing team structure. From the essence of the team and key roles, to structuring and optimizing; every aspect tailored to achieve success on your business blueprint.