Pump up your gym clients and growth with a leading SMS marketing strategy.
Fitness businesses can leverage texts to communicate with their team, attract gym members, and nurture client relationships.
Find out how with these top use cases and templates for gym SMS marketing.
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Table of Contents
- Why Use SMS Marketing in Gyms Video
- When & How to Use SMS in Gyms
- Frequently Asked Questions
Why Use SMS Marketing in Gyms Video
When & How to Use SMS in Gyms
Here are the top ways gyms can use SMS and some simple template options to help:
SMS is not only great for client communication but also for employee communication. Send your employees important updates, encouragement, and advice. Use SMS to inform employees about their work schedules, shift changes, or any updates related to their roles at the gym.
Here are some templates to try:
- Shift Reminder
- Hello [Employee's Name], a friendly reminder about your upcoming shift at [Gym Name] on [Date] from [Time]. Thank you for your dedication!
- Schedule Change
- Hi [Employee's Name], we've made a change to your upcoming schedule. Please review the updated details for [Date] and [Time].
- Training Opportunity
- Hello [Employee's Name], we have a training session scheduled for [Date] at [Time]. Please confirm your attendance by replying ‘YES' or ‘NO
- Important Announcement
- Hi [Employee's Name], there's an important announcement regarding new gym policies. Please check your email for details and be prepared to discuss during your shift.
- Weekly Motivation
- Dear Team, here's some weekly motivation to keep you going: ‘Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.' – Pelé
Appointment Confirmation & Reminders
Send SMS reminders to clients about upcoming fitness classes or personal training sessions, ensuring they don't miss their sessions and promoting class attendance. Tell them of any confirmed appointments, and remind them to add it to their calendars as well.
Leverage these template options:
- Personal Training Session Confirmation
- Hi [Client's Name], we've scheduled your personal training session for [Date] at [Time]. Please confirm your attendance by replying ‘YES'.
- Group Class Confirmation
- Dear [Client's Name], your spot is confirmed for the [Class Name] class on [Date] at [Time]. Get ready for a fantastic workout!
- Class Reminder
- Hello [Client's Name], just a quick reminder about your [Class Name] class tomorrow at [Time]. Don't forget to bring your enthusiasm and workout gear!
- Appointment Reminder
- Hello [Client's Name], we look forward to seeing you for your fitness assessment appointment on [Date] at [Time]. Please mark your calendar.
- Calendar Reminder
- Hi [Client's Name], don't forget to add your upcoming fitness class on [Date] at [Time] to your calendar. See you at the gym!
- Last-Minute Class Availability
- Dear [Client's Name], we have a last-minute opening in our [Class Name] class tomorrow at [Time]. Secure your spot now by replying ‘YES'!
Payment/ Membership Reminders
Notify clients when their gym membership is about to expire and provide a convenient link to renew it online. Streamline any due payments by sending reminders and payment links via text. This will help ensure on-time payments, and provide gym members with an easy way to pay.
Here are some templates to consider:
- Membership Renewal Reminder
- Hi [Client's Name], your gym membership is set to expire on [Expiration Date]. Renew now to continue enjoying our fitness services. Renew here: [Link].
- Membership Upgrade Opportunity
- Hello [Client's Name], consider upgrading your membership for exclusive benefits and more classes. Learn more about our membership options here: [Link].
- Payment Due Reminder
- Hello [Client's Name], your payment for this month is due on [Due Date]. To make it easy, click here to pay now: [Link].
- Automatic Payment Reminder
- Hi [Client's Name], your monthly gym membership payment will be automatically processed on [Payment Date]. No action needed!
- Late Payment Reminder
- Dear [Client's Name], it appears your payment is overdue. Please make a payment today to avoid any disruptions to your gym access. Pay here: [Link].
- Payment Confirmation
- Hi [Client's Name], thank you for your prompt payment. Your gym membership is now up to date, and you can continue enjoying our facilities. See you at the gym!
Health & Fitness Tips
Provide personalized workout plans or fitness tips via SMS to help clients stay on track with their fitness goals. Send ideas for how to use equipment in your gym, healthy meals and snacks, and other helpful ideas.
Try out these templates:
- Daily Workout Tip
- Hello [Client's Name], here's your workout tip of the day: Try incorporating resistance bands into your routine for a full-body workout.
- Equipment Tutorial
- Client's Name], ever wondered how to use the rowing machine effectively? Watch this video tutorial: [Link].
- Exercise Variation
- Hello [Client's Name], switch up your routine with these fun [Exercise] variations: [Link]. Keep challenging yourself!
- Stretching Reminder
- Hi [Client's Name], don't forget to incorporate stretching into your fitness routine to improve flexibility and reduce the risk of injury.
- Healthy Snack Idea
- Dear [Client's Name], looking for a healthy snack idea? Try Greek yogurt with berries and a drizzle of honey for a protein-packed treat. Let us know if you try it!
Fitness Center News & Updates
Alert clients about upcoming gym events, such as fitness challenges, workshops, or guest speaker appearances, and encourage their participation. Inform clients about any temporary facility closures, maintenance, or renovations. This minimizes inconveniences and keeps them informed.
Get started with these templates:
- Upcoming Event
- Hello [Client's Name], get ready for our upcoming fitness challenge on [Date]. It's a great opportunity to achieve your fitness goals! RSVP here: [Link].
- Workshop Announcement
- Hi [Client's Name], we're hosting a nutrition workshop on [Date]. Learn about healthy eating habits and meal planning. Reserve your spot now: [Link].
- Renovation Update
- Hi [Client's Name], we're excited to share that our gym is undergoing renovations to enhance your experience. Stay tuned for exciting changes coming soon!
- Special Offer Alert
- Dear [Client's Name], to apologize for our brief closure, we're offering a special discount on personal training sessions. Grab this limited-time offer: [Link].
Two-Way Customer Communication
Streamline two-way customer communication with text. Allow customers to ask questions, and use SMS to check in on them. This provides another convenient avenue for communication, improving the customer experience and helping you retain gym members.
Add these template options to your list:
- Hi [Client's Name], welcome to our gym! If you have any questions or need assistance, simply reply to this message, and we'll be happy to help.
- Class Availability Inquiry
- Hi [Client's Name], interested in our upcoming classes? Reply with the class name, and we'll check availability for you.
- Personalized Workout Plan
- Dear [Client's Name], let us know your fitness goals and preferences, and we'll create a personalized workout plan just for you. Reply with your goals, and we'll get started!
- Membership Assistance
- Hello [Client's Name], if you have any questions about your membership or need assistance with anything gym-related, please feel free to reach out via SMS.
Promotions & Discounts
Incentive clients to sign up for classes, add-ons, or upgrades by sending out information on any promotions. This is also a great way to nurture leads and get more gym members. Share any exclusive promotions, discounts, and limited-time offers to incentivize personal training or membership sign-ups.
Try out these templates:
- Exclusive Offer
- Hello [Client's Name], as a valued member, we're offering an exclusive 20% discount on personal training sessions this month. Don't miss out, book now: [Link].
- Membership Upgrade
- Hi [Client's Name], unlock premium benefits with our Gold Membership! Sign up today and enjoy exclusive access to our premium facilities and classes.
- Class Package Discount
- Hello [Client's Name], purchase a 10-class package this week and get 2 additional classes for free. It's the perfect time to boost your fitness routine!
- New Member Welcome
- Dear [Potential Member], welcome to [Gym Name]! Sign up today and enjoy a special 15% discount on your first month's membership. Get started on your fitness journey!
- Limited-Time Special
- Hi [Client's Name], our limited-time offer ends soon! Join now and receive a free fitness assessment plus a 10% discount on your first month's membership.
Customer Feedback & Reviews
Request feedback from clients via SMS surveys to gather valuable insights and continuously improve gym services and facilities. Text is a fast and easy way to ask customers for their thoughts on a class, trainer, or the gym in general. You can also send links to leave reviews, helping to grow your gym.
Here are some helpful templates:
- Feedback Request
- Hello [Client's Name], we're committed to improving your gym experience. Please take a moment to share your feedback with us: [Link]. Your input is invaluable.
- Class Review Request
- Hi [Client's Name], we hope you enjoyed your recent [Class Name] class. Share your thoughts and help us make it even better by clicking here: [Link].
- Trainer Evaluation
- Dear [Client's Name], how was your training session with [Trainer's Name]? Your feedback will help us provide the best personal training experience. Review here: [Link].
- Overall Gym Experience
- Hello [Client's Name], we'd love to hear about your overall gym experience. Please take a moment to share your thoughts and suggestions: [Link].
- Thank You for Feedback
- Dear [Client's Name], thank you for sharing your feedback with us. Your insights are valuable, and we're committed to making improvements based on your suggestions.
Best for Small Businesses
Best for Medium to Enterprise
Frequently Asked Questions
What are the use cases of SMS for Gyms?
Gyms can use SMS to communicate with employees, send workout class reminders, share helpful health tips, and incentivize memberships with personalized promotions.
What is the best SMS tool for Gyms?
Some of the best SMS tools for Gyms include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.
What are the limitations of SMS for Gyms?
Managing SMS campaigns, given their short character limit and requirement for opt-in, can be a challenge for gyms. Using a leading SMS tool helps streamline the process.