Uses Cases & Templates for SMS Marketing for Non-Profits

Generating donations and even getting people to show up to events can be a major challenge for Non-Profits, and the right SMS marketing strategy can help.

From event invites and donation links to thank-yous and educational content, there are several important use cases for Non-Profit SMS.

We’ve got you covered with this guide on the top SMS use cases and templates for Non-Profits.

Why Use SMS Marketing for Non-Profits Video

When & How to Use SMS in Non-Profits

Here are the top ways that Non-Profits can use SMS (and some templates to get you started)

Non-profit organizations can utilize SMS marketing to engage with donors, volunteers, and supporters more effectively.

Here are 10 SMS use cases for non-profits:

Donation Campaigns

Send SMS messages to donors about fundraising campaigns. This makes it easy for them to contribute to your cause with a quick text or link to a donation page.

Here are some template ideas to try:

• Join the Mission
  • Join our mission! Your donation can make a difference. Text ‘DONATE' to [Shortcode] or visit [Link] to support us.
• Even a Dollar Helps
  • Your generosity fuels our work. Every dollar counts. Please consider making a donation today: [Link].Non-Profits
• Fundraising Goal
  • Help us reach our fundraising goal! Donate now and empower change. Text ‘GIVE' to [Shortcode] or visit [Link].Non-Profits
• Together for Change
  • Together, we can change lives. Support our cause with a tax-deductible donation. Text ‘SUPPORT' to [Shortcode] or visit [Link].Non-Profits
• Personal Impact
  • Make an impact today! Your donation provides hope and opportunities. Contribute now at [Link].
• Every Dollar Counts
  • Did you know a small donation can make a big impact? Support our cause by texting ‘HELP' to [Shortcode] or visiting [Link].

Event Reminders

Send SMS reminders about upcoming events, fundraisers, and volunteer opportunities to ensure strong attendance and participation. This will keep your audience excited about the upcoming events and reduce the chances of a no-show.

Check out these templates:

• Charity Event Reminder
  • Don't forget our charity event this Saturday at [Location]. We can't wait to see you there!
• Add to Calendar
  • Non-ProfitsMark your calendar! Our annual fundraiser is just around the corner on [Date] at [Venue].
• Day Before Reminder
  • Non-ProfitsFriendly reminder about our volunteer appreciation dinner tomorrow at [Time] at [Venue].
• Event Invitation
  • Join us for a night of fun and giving at our charity gala on [Date] at [Venue]. Tickets are available at [Link].
• Volunteer Event Invitation
  • Volunteers, we need your help this Saturday at our community cleanup event. See you at [Location] at [Time].
• Charity Run Reminder
  • Our charity run is coming up on [Date]. Lace-up your sneakers and register at [Link]!

Volunteer Recruitment

Use SMS to reach out to potential volunteers. Share volunteer opportunities, and streamline the recruitment process. Send out updates about volunteering events, including reminders for upcoming sessions.

Add these templates to your arsenal:

• Join Us
  • We need your help! Join our team of dedicated volunteers and make a difference in your community. Learn more at [Link].
• Call for Volunteers
  • Calling all volunteers! Join us in our efforts to create positive change. Sign up to volunteer at [Link].
• Impact of Volunteering
  • Your time can change lives! Become a volunteer and be part of our mission. Learn more at [Link].Non-Profits
• Make a Difference
  • Help us make a difference! Volunteer opportunities are available. Visit [Link] to get involved.
• We Need Volunteers
  • Volunteers are the heart of our organization. Join us in making a difference. Learn about volunteer opportunities at [Link].
• Do Good
  • Be a force for good! Join our volunteer community and create a lasting impact. Sign up at [Link].

Impact Updates

Keep supporters informed about the impact of their donations and the progress your organization is making toward its goals. This will keep them motivated to continue participating and help them see the value of their contributions.

Check out these template options:

• Milestone Appreciation
  • Thanks to your support, we've reached [Milestone]! Together, we're changing lives.
• Success Story
  • Your donations in action: [Share a success story or achievement]. Your support matters!
• Witness Your Impact
  • See the impact you're making: [Include a link to a story or video highlighting your work].
• Sharing Accomplishments
  • We're excited to share our recent accomplishments with you, thanks to supporters like you!
• Creating Change
  • Your contributions are creating positive change in the world. Here's a glimpse of what we've achieved.
• Goal Progress
  • With your help, we've made significant progress toward our goal. Stay tuned for more updates!

Advocacy Campaigns

Mobilize supporters to advocate for your cause by sending SMS messages. Include key information about important issues and actions they can take. Send out links for additional education as well.

Get started with these templates:

• Campaign Introduction
  • Support [Campaign Name]: Text ‘ADVOCATE' to [Shortcode] to join the fight for [Cause].
• Use Your Voice
  • Your voice matters! Advocate for [Cause] by contacting your representatives today. Text ‘ACTION' to [Shortcode] for details.
• Join the Cause
  • Join our advocacy efforts to protect [Cause]. Text ‘SUPPORT' to [Shortcode] to stay updated on actions you can take.
• Promote Change
  • Help us make a change! Text ‘VOICE' to [Shortcode] and be part of our advocacy network for [Cause].
• Make a Difference
  • Your advocacy can make a difference. Join us in championing [Cause]. Text ‘CHANGE' to [Shortcode] to get started.
• Uniting for Change
  • Together, we can create positive change. Join our advocacy campaign for [Cause] by texting ‘JOIN' to [Shortcode].

Newsletter Subscriptions

Allow supporters to subscribe to your organization's newsletter via SMS to stay updated on news, events, and campaigns. Send updates when new newsletters and blogs go out. You can also send a shortened version via text to keep everyone in the loop.

Here are some templates to get started:

• Call to Subscribe
  • Stay informed and connected with our mission. Subscribe to our newsletter at [Link] today!”
• Reason for Newsletter
  • Get the latest updates, stories, and news from [Non-profit Name]. Sign up for our newsletter at [Link].
• New Newsletter
  • Hey [Name], learn all about our recent volunteer success in our latest blog post! Read now [Link].
• Newsletter Feature
  • Hey [Name], we’ve spotted you in our latest newsletter. Check out your great efforts in action and share with your friends and family. [Link]

Survey and Feedback

Collect valuable feedback from supporters and stakeholders through SMS surveys. Use their responses to improve your organization's operations and campaigns.

Try out these templates:

• Value Input
  • Dear [Supporter's Name], we value your input! Please take a moment to complete our short survey and share your thoughts on how we can improve. Click here: [Link].
• Request for Feedback
  • We want to hear from you! Your feedback can help us better serve our community. Please share your thoughts in our brief survey: [Link].
• We Care About Your Thoughts
  • Your opinion matters! Please take a minute to answer a few questions in our survey. Your insights will guide our efforts. Start the survey: [Link].
• Feedback for Change
  • Help us make a bigger impact by providing your feedback. Complete our survey and let us know how we can improve our programs and services: [Link].

Thank You Messages

Express gratitude by sending personalized thank you messages to donors and volunteers, letting them know their support is appreciated.

Consider these template options:

• Thank You for Donation
  • Thank you for your recent donation, [Donor's Name]! Your generosity is deeply appreciated.
• Motivational Gratitude
  • We wanted to express our heartfelt gratitude, [Supporter's Name]. Your support keeps us going!
• Thanking Volunteers
  • A big shout-out to our amazing volunteers like you, [Volunteer's Name]. Thank you for your dedication.
  • Volunteers like you make the world a better place, [Volunteer's Name]. We are so thankful.
• Powerful Impact
  • You are making a real difference, [Supporter's Name]. We're honored to have you on our team.

Frequently Asked Questions

What are the use cases of SMS for Non-Profits?

Non-profits can use SMS to send out information about events, promote advocacy campaigns, request donations, and more.

What is the best SMS tool for Non-Profits?

Some of the best SMS tools for Non-Profits include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.

What are the limitations of SMS for Non-Profits?

Non-profits should be aware of the short character limit for SMS, as well as the need for vigilant privacy regulations and opt-in/opt-out solutions. Using the right SMS tool can simplify the process.