SMS marketing is one important tool salons can use for client communications. With the right texting strategy, hair salons can improve their client experience and boost loyalty.
Here are some of the top use cases (and some easy templates to use) for hair salon SMS marketing.
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Benefits and Ways to Use SMS Marketing in Hair Salons Video
When & How to Use SMS in Hair Salons
Hair salons can send SMS reminders to clients a day or two before their scheduled appointments, reducing no-shows and helping customers keep track of their salon visits. They can also send reminders when it’s time to book an appointment, like when a client is due for a color or cut.
Try out these templates:
- Upcoming Appointment Reminder
- Hi [Client's Name], just a friendly reminder that your appointment for [Service] is scheduled for [Date] at [Time]. We can't wait to see you at [Salon Name]. If you need to reschedule, please call us at [Salon Phone Number].
- Maintenance Appointment Reminder
- Hi [Client's Name], it's time for your regular maintenance appointment! Don't let your gorgeous look fade. Book your next [Service] appointment with us now. Call [Salon Phone Number] or reply ‘BOOK' to this message.
- Appointment Rescheduling Reminder
- Hi [Client's Name], we noticed you had to reschedule your appointment for [Service]. Life happens! To find a new convenient time, please call us at [Salon Phone Number] or reply ‘RESCHEDULE,' and we'll assist you.
- Last-Minute Availability Reminder
- Hey [Client's Name], we have a rare opening for a [Service] appointment tomorrow at [Time]. If you'd like to snag this slot, reply ‘YES' or call us at [Salon Phone Number]. First come, first served!
Special offers can motivate clients to book appointments, and SMS offers an effective way to deliver the message. Send texts for any discounts or promotions, including any customer loyalty perks.
Check out these easy templates:
- Exclusive Discount Offer
- Hi [Client's Name], we have an exclusive offer just for you! Enjoy a [Discount Percentage]% discount on your next [Service] appointment when you book within the next [Time Frame]. Use code [Discount Code] when scheduling. Call [Salon Phone Number] to book now!
- Customer Loyalty Reward
- Hello [Client's Name], your loyalty means the world to us. As a token of our appreciation, enjoy [Reward, e.g., $10 off] your next appointment with us. Simply mention this text when booking at [Salon Phone Number]. Thank you for choosing [Salon Name]!
- Seasonal Offer
- Hi [Client's Name], refer a friend to [Salon Name] and both of you will receive a [Reward, e.g., 15% off] your next appointment. Share the love and call us at [Salon Phone Number] for more details!
- Flash Sale Alert
- Don't miss out, [Client's Name]! We're having a flash sale on [Date]! Get [Discount Percentage]% off all services for appointments made that day. Spaces are limited, so call [Salon Phone Number] to secure your slot!
Use SMS to follow up with clients after their hair appointment. Thank them for their visit, send their receipt, and allow them to book their next visit via text. SMS streamlines the follow-up process for salons and clients.
Here are some templates to try:
- Thank You and Receipt
- Hi [Client's Name], thank you for choosing [Salon Name]! We hope you loved your recent visit. Attached is your receipt for your convenience. If you'd like to book your next appointment, simply reply ‘BOOK' to this message
- Booking Reminder
- Hello [Client's Name], we appreciate your visit to [Salon Name]. Your receipt is attached. Don't forget to schedule your next appointment for [Service] to maintain your stunning look. Call [Salon Phone Number] or reply ‘BOOK' to book now.
- Receipt and Future Booking Offer
- Hi [Client's Name], here's your receipt for your recent visit to [Salon Name]. As a token of our appreciation, enjoy [Discount/Incentive] on your next [Service] appointment when you book within [Time Frame]. Call us at [Salon Phone Number] to reserve your spot.
- Easy Booking Option
- Hello [Client's Name], thank you for your visit to [Salon Name]. To make booking easy, simply reply ‘BOOK' to this message, and we'll help you schedule your next appointment. Your receipt is attached for your records. We look forward to seeing you again!
Styling Tips and Hair Care Advice
Share haircare and hairstyling tips with clients via text. Help clients maintain their hair and share helpful advice, including product recommendations, to strengthen client relationships.
Here are some helpful template ideas:
- Weekly Hair Care Tip
- Hi [Client's Name], for gorgeous hair every day, try this weekly routine: [Hair Care Routine, e.g., ‘Deep condition once a week with [Product] for soft, lustrous locks']. Find this product at [Salon Name] today!
- Seasonal Hair Care Tip
- Hello [Client's Name], with [Season] here, it's essential to protect your hair from [Season-Specific Issue, e.g., humidity]. Try [Product Recommendation] to keep your locks looking their best. Visit [Salon Name] for more tips!
- Product Recommendation for Shine
- Hi [Client's Name], want to add extra shine to your hair? Our stylists recommend [Product] for that glossy finish. Visit us to get yours and enjoy a [Discount/Perk]!
- Heat Styling Protection Tip
- Hello [Client's Name], to protect your hair from heat styling, use [Product Recommendation]. Apply before blow-drying or using hot tools for salon-like results. Available at [Salon Name].
Send personalized texts for your client’s special occasion, like their birthday. Consider general special occasions, like prom, seasons, holidays, etc., to send quick greetings and relevant appointment suggestions.
Incorporate these templates:
- Birthday Greeting
- Happy Birthday, [Client's Name]! We hope your day is as fabulous as you are. To make it even more special, enjoy a [Discount/Perk] on your next visit to [Salon Name]. Call us at [Salon Phone Number] to book!
- Prom Season Special
- Hey [Client's Name], it's prom season! Get ready to shine on your big night. Book your prom hair and makeup appointment with us, and we'll make sure you look stunning. Call [Salon Phone Number] to schedule.
- Holiday Season Glamor
- Hello [Client's Name], the holiday season is here! Get party-ready with our special styling and makeup packages. Call us at [Salon Phone Number] to book your festive makeover.
- Back-to-School Hair Care Tips
- Hi [Client's Name], as school starts soon, ensure your child's hair is picture-perfect. Ask us for back-to-school hair care tips and product recommendations. We're here to help!`
Ratings & Reviews
Salons can request feedback from clients via SMS, encouraging them to leave reviews and ratings on platforms like Google or Yelp. This shows your commitment to client care and can help boost your salon's online reputation.
Check out these useful templates:
- Review Request
- Hi [Client's Name], we'd love to hear about your recent experience at [Salon Name]. Please take a moment to leave a review on [Review Platform, e.g., Google or Yelp]. Your feedback helps us improve!
- Appreciation and Review Request
- Hello [Client's Name], we appreciate your recent visit to [Salon Name]. If you loved our services, please consider leaving a review on [Review Platform]. Your feedback means the world to us!
- Feedback Followup
- Hi [Client's Name], it's been a while since your last visit. We hope you had a great experience. If you have any feedback or suggestions, please share them with us. We value your input
- Review Incentive
- Hello [Client's Name], as a thank you for your loyalty, leave a review on [Review Platform] and receive [Incentive, e.g., 10% off] your next appointment. Your feedback is important to us!
- Year-End Review Reminder
- Hello [Client's Name], as the year comes to an end, we'd like to hear your thoughts on your visits to [Salon Name] in 20XX. Please leave a review on [Review Platform] when you have a moment. Thank you for your continued support!
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Frequently Asked Questions
What are the use cases of SMS for Hair Salons?
Hair salons can use SMS to send appointment reminders, exclusive offers, hair care tips, and requests for feedback.
What is the best SMS tool for Hair Salons?
Some of the best SMS tools for Hair Salons include SimpleTexting, TextMagic, Mobile Text Alerts, and Omnisend.
What are the limitations of SMS for Hair Salons?
One major limitation of SMS for hair salons is the small character limit. Additionally, SMS relies on client-provided numbers and clients opting into that form of communication.