Best SMS Marketing Software for 2024
With over 400 SMS marketing platforms available, it's a daunting task to find the right one. We've tested the best, so you don't have to.
Editor's Note: We've set up affiliate relationships with the top providers after selecting our favorites.
- Most cost-effective (0.058 ₵ / text)
- Try it for free
- 1,000+ Integrations (MailChimp, Slack, Shopify, & More)
- Scalable: Easily upgrade and downgrade plans, no contract
- No development experience required
- Quick setup - import contacts in seconds
- Pay-as-you-go pricing, no commitment to contracts or plans ($4.90 per 100 SMS)
- Wide range of plans, starting as low as $20/month
- Mobile app available to manage campaigns on the go
- Easy setup - create an account and start texting within 30 seconds
- Offers plans that include both email and SMS marketing
- 130+ integrationsÂ
- 250+ email templates availableÂ
- Pay-as-you-go pricing; no monthly maintenance fees
- Forgiving return policy (14-day money back, no questions asked)
- Very easy to setup - took me about 30 minutes
How We Tested & Ranked SMS Marketing Platforms
Yes, we tested them for real.
Your marketing budget will influence your choice of SMS marketing platform, but it's crucial to consider features that drive business growth.
We evaluated the features, including mobile apps, two-way communication, and international capabilities, user satisfaction and ease of use, integration with other tools like Salesforce and Google Calendar, customer support availability, and affordability and scalability.
What Is SMS Marketing?
SMS marketing involves sending promotional and transactional messages via text to notify customers about offers, reminders, and updates.
With almost everyone owning a cell phone, companies can reach their customers instantly. SMS marketing is highly effective, boosting foot traffic, sales, and customer base. Instant communication strengthens customer-business connections, keeping consumers updated with pertinent information.
Additionally, SMS marketing enhances the effectiveness of email marketing strategies when used together and remains compliant with regulations.
How Much Does SMS Marketing Cost?
There are some SMS marketing services that are completely free up to a certain limit of messages.
SMS marketing services differ in their pricing models; some charge per message, while others offer tiered packages with a predetermined number of messages. This variation can make price comparisons challenging.
Typically, SMS marketing costs between one and five cents per message. Tiered packages often begin at around $20 to $30 per month for the first 500 messages, with prices rising to over $1,000 per month for 50,000+ messages.
Use our free calculator to find the costs for each provider based on your messaging needs:
What to Look for in SMS Marketing Platform
When selecting an SMS marketing platform, it's important to consider various factors that can impact the effectiveness and efficiency of your SMS campaigns.
Delivery Rate and Reliability
Ensure the platform has a high delivery rate for messages. Reliability is crucial for timely and successful message delivery.
Ease of Use
The platform should have an intuitive interface, making it easy to create, send, and manage campaigns without requiring extensive technical knowledge.
Features and Functionality
Look for essential features like automation, scheduling, personalization, segmentation capabilities, and the ability to send multimedia messages (MMS).
Integration Capabilities
The platform should easily integrate with your existing CRM, email marketing tools, and other software to streamline workflows and data synchronization.
Compliance and Security
Compliance and SecurityEnsure the platform complies with regulations like GDPR, TCPA, and others relevant to your audience's location. Security features are also vital to protect customer data.
Scalability
ScalabilityThe platform should be able to scale with your business, handling increasing volumes of messages without a drop in performance.
Analytics and Reporting
Analytics and ReportingLook for robust analytics tools that provide insights into campaign performance, delivery rates, open rates, and customer engagement.
Customer Support
Customer SupportGood customer support is essential, including access to help guides, tutorials, and responsive customer service teams.
Pricing Structure
Pricing StructureConsider the pricing model and whether it aligns with your budget and the scale of your operations. Look for transparent pricing without hidden fees.
Trial Period or Demo
Trial Period or DemoCheck if the platform offers a free trial or demo to test its features and usability before committing.
User Reviews and Reputation
User Reviews and ReputationResearch user reviews and testimonials to gauge the platform's reputation and customer satisfaction levels.
Message Personalization
Message PersonalizationThe ability to personalize messages can significantly impact engagement rates.
Best for Small Businesses
SimpleTexting
- Easiest platform to use
- Have two-way conversations with customers
- Good customer support & resources for beginners
Best for Medium to Enterprise
Textmagic
- Easily scale up or down with pay-as-you-go pricing
- Convert emails into SMS with their "Email to SMS Gateway"
- Team-sharing function for easy collaborationÂ
Most Integrations
Mobile Text Alerts
- Affordable monthly starting cost of $20 (paid annually)
- 5,000+ integrations with Salesforce, HubSpot, Mailchimp, and more
