Geoff CuddWhat’s one of the best ways to build authority both as a brand and in the eyes of the all-knowing Google? Link building. In fact, it’s arguably one of the best tools in the SEO shed.
If you’re looking to facilitate link-building relationships but don’t have time to handle the necessary queries and correspondence, consider one of the link-building services profiled here. To create this list, we’ve done thorough research to ensure these services will help you save time and gain search visibility.
Let’s take a look at our favorite HARO link-building providers and see why they made the cut.
Our Favorite Provider for "Niche Edits"
- High-authority, niche-relevant links to boost your search traffic
- Typically DR 50+ links
- Links from highly vetted sites with organic traffic (no PBNs or link farms)
Our Favorite Provider for "HARO Outreach"
- Promote your website with links from mainstream news & media
- Leverage existing relationships with journalists
- Pay-for-Performance Pricing - only pay for links above DR 40
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best Link Building Services
1. Reporter Outreach
We love Reporter Outreach for HARO link-building services because this company focuses its energy on HARO specifically.
They offer these services to eCommerce, tech, and SaaS companies with the promise of helping aged content rank faster.
Reporter Outreach does this by reaching out to some of the 200 publishers that they have built a personal relationship with.
Using their extensive knowledge of how HARO works, they’re able to create a healthy mix of branded home page anchor links and specific anchor links pointing to their clients’ inner pages through link insertions.
Offering both quality and quantity, Reporter Outreach has created a holistic approach to link building through HARO.
- Check out our review here
2. DoFollow
DoFollow tops our list of link-building services. Why? In short, it hits the mark thanks to its transparent pricing, lack of fixed contracts, and a hyper-focused approach to sourcing high-quality backlinks.
To elaborate on that last point, DoFollow prides itself on using a unique outreach approach that enables it to source high-quality backlinks from journalists working with publications and institutions as respected as Forbes, Business Insider, and Stanford University. The scope and reach of its journalism contacts enable it to provide you with backlinks from reputable, high-authority sites, which in turn raises the authority of your own website.
Also unique is that there’s no long-term contract where you’re locked in for a year or two. Instead, you pay per month based on the number and types of links that were built out onto your site. You’ll need to earmark a minimum $3,000 budget per month, but you may ultimately pay less depending on the work completed that month. Since there’s no contract, you can cancel anytime.
Overall, DoFollow’s high-quality connections and clear pricing structure make this an excellent option for growing your backlink count.
3. JollySEO
Another of our favorite backlink providers is Jolly SEO. They make our list for their customized solutions and premium, personalized approach to generating backlinks.
After you have a free call to determine if their services are right for you, you’ll be assigned a single account specialist who acts as your official liaison. They’ll take the time to understand your needs and work with you to build an effective link-building strategy that gets you the results you want.
This outreach plan is executed not by automated software but by the Jolly SEO team themselves. The company is quick to point out that every one of the 5,000 outreach emails they send each month is custom-crafted and well-researched. That’s in part because they don’t buy any of their provided backlinks. All link-building efforts are a result of their successful outreach campaigns with journalists, media publications, and other top-tier sites.
Pricing isn’t as transparent as DoFollow, but some online sleuthing suggests you should expect to pay $675 per backlink with an average Domain Rating of 75.
4. The Upper Ranks
Founded in 2011 by David Farkas, The Upper Ranks is a veteran player in the world of quality backlinking curation services. Over the years, it has worked with top brands from across various sectors and verticals, including Silicon Valley startups and Fortune 500 companies, to establish and build out their backlinks and grow their online visibility.
Like the other companies on this list, The Upper Ranks strictly follows white-hat SEO tactics. It prides itself on providing its clients a curated, customized approach to their backlink efforts and relies on proven tools and methodologies to deliver impactful results in traffic and ranking.
The Upper Ranks breaks down its process into five key pillars: research, prospecting, outreach, content production, and reporting. Through these five key areas, it will learn your business and industry, find quality publications and websites to partner with for building backlinks, and even create custom content that will incorporate sourced backlinks. They tie it all together with link-building reports sent out after their content is published.
Pricing is not disclosed on the site, so you’ll, unfortunately, need to contact them to learn more about their current rates and packages.
5. Linkbuilder.io
Not looking to spend a fortune on your backlinks, but still want high-quality, premium results? Linkbuilder.io might be the answer. As a bespoke link-building agency, they work with you to understand your brand and industry in order to provide the quality white-hat SEO results that you want for your website. But our favorite part of this agency is their affordable, transparent pricing tiers.
Stick with the base package and you’ll pay $325 per backlink. For that money, you’ll get cherry-picked backlinks for sites with traffic of at least 1,000 to 10,000 organic visitors per month. These sites are vetted to ensure they rank for competitive keywords and are free of spammy content. Expect a minimum Domain Rating of 40. The middle tier costs $375 per backlink and looks for sites with a DR of 50 and more organic traffic. At $450 per link, you’ll get sites with up to 40,000 organic visitors and a DR of 60.
Linkbuilder.io also offers package deals as well, which provide a more holistic service that further includes competitor analysis and more custom outreach. These plans are more akin to what’s offered by the other sites profiled on our list.
Ultimately, the ability to choose the plan and pricing structure that works for you in order to enjoy the same boutique, high-quality link-building services provided by the other players profiled in this article is why we’re drawn to Linkbuilder.io.
Frequently Asked Questions
What is link building and why is it important?
Link building is the process of getting other websites to link back to your website. It’s important because this is a significant ranking factor in the eyes of Google and other search engines. According to the logic of the algorithms, when reputable websites link back to your site, it must mean that your site is also authoritative – and therefore deserves a top spot when users search queries relevant to your niche.
How do I get backlinks?
You could pitch websites yourself, or respond to journalist queries from sites like HARO. However, your best option is to use a link-building service, which is able to devote the time and resources to get backlinks that you might not have.
What is a link building service?
A link building service is a company that focuses on finding you quality backlinks that will raise your site’s SEO value. With their curated approach and full-time commitment to finding you quality backlinks, link building services are an excellent investment if you don’t want to do all the legwork necessary to generate a consistent flow of reputable backlinks.
Do backlinks still work in 2022?
Yes. In fact, backlinks are a major ranking factor for all the big search engines.
How many backlinks do I need to rank?
It depends on a number of factors, but keyword difficulty is an especially important factor. The more difficult a keyword is to rank for, the more related backlinks you’ll probably need to improve your search engine visibility.
Stefan Schulz
Claire Fountain
