18 Interview Questions to Ask a Freelance Influencer Marketer

You determined which marketer you need, posted a job description, and found a few potential candidates. The next step is an interview; navigating this crucial step requires a solid understanding of the role to ask the right questions.

What is a Freelance Influencer Marketer?

A Freelance Influencer Marketer is a self-employed professional who helps brands connect with audiences through social media influencers, shaping public perception and driving sales. Asking smart questions during their interview is crucial to ensure they align with your brand's values and have the skills to effectively engage your target market.

General Interview Questions

1. What industries do you specialize in?

What You'll Learn: From their preferred industries, you understand their expertise and if they align with your market. It reveals their comfort zone and potential industry connections.

2. How do you bill for your services?

What You'll Learn: Their billing method offers insight into how they structure their business and if it matches your budgeting needs. It reflects their professionalism and experience level.

3. What questions do you have about our company?

What You'll Learn: Their inquiries show their interest in your brand and can indicate how much research they've done. It helps gauge their strategic thinking and potential for a tailored marketing approach.

Technical Skill-Based Interview Questions

4. How do you determine the right influencers to partner with for a specific campaign, taking into account the brand's target audience and goals?

What You'll Learn: The answer reveals the candidate's ability to align influencer selection with a brand's audience and objectives, showing their strategic approach and understanding of target demographics.

5. Can you describe the process and tools you use for tracking ROI from influencer marketing campaigns?

What You'll Learn: This response helps you assess the candidate's familiarity with analytics and their proficiency in measuring the success of campaigns, highlighting their result-oriented mindset.

6. In your experience, what are the most effective platforms for influencer marketing and why?

What You'll Learn: By discussing their preferred platforms, you learn about the candidate's practical knowledge of social media and ability to tailor strategies to platforms that best suit the campaign's needs.

7. How do you stay updated with FTC guidelines and ensure compliance in your influencer marketing campaigns?

What You'll Learn: The candidate's answer indicates their awareness of legal standards and commitment to ethical practices in marketing, demonstrating their professionalism and risk management skills.

8. Can you walk us through how you would develop and execute an influencer marketing strategy for a product launch?

What You'll Learn: This explanation showcases the candidate's strategic thinking, creativity, and project management abilities in conceptualizing and implementing a campaign from start to finish.

Scenario and Experience-Based Interview Questions

9. Describe a time when you had to adjust your influencer marketing strategy due to unexpected changes in market trends or platform algorithms, and how you handled it?

What You'll Learn: This response reveals the candidate's ability to adapt to change and pivot strategies effectively, showcasing their problem-solving skills and flexibility.

10. Tell us about a successful influencer collaboration you managed and what made it successful from both the influencer’s and the brand's perspective?

What You'll Learn: Through this answer, you gain insights into the candidate's past successes, their understanding of what constitutes a successful partnership, and their ability to meet the goals of all parties involved.

11. Can you provide an example of a time when an influencer did not deliver the expected results, and how did you address the situation?

What You'll Learn: This tells you about the candidate's capacity for damage control and how they handle disappointment or failure, which is key for maintaining professional relationships and campaign integrity.

12. Share an experience where you had to negotiate with an influencer or their management team to fit a campaign within a tight budget, and how did you ensure it met the campaign's objectives?

What You'll Learn: The candidate's negotiation skills and creativity in maximizing a campaign's value, even with financial constraints, are highlighted here, indicating their resourcefulness and strategic thinking.

13. Recall a situation where you had to manage and resolve a conflict between an influencer and a brand, what was the issue and how was it resolved?

What You'll Learn: This answer sheds light on the candidate's conflict resolution abilities and their approach to maintaining harmony between influencers and brands, critical for a smooth working relationship.

14. Have you ever had to pivot from the original plan of an influencer campaign due to poor performance metrics, if so, what actions did you take?

What You'll Learn: Learning about the candidate's response to underperformance provides a window into their decision-making process and ability to quickly course-correct to meet campaign goals.

15. Describe a time when you leveraged data from previous influencer campaigns to inform your strategy for a new client or project, and what were the outcomes?

What You'll Learn: This demonstrates how the candidate uses data-driven insights to inform strategies, reflecting on their analytical skills and ability to apply lessons learned to new scenarios for continuous improvement.

16. Tell me about a time when you had to use your persuasion skills to convince a brand or team to take a risk on a new influencer marketing approach?

What You'll Learn: From this response, you'll understand the candidate's ability to effectively communicate and sell innovative ideas. It also sheds light on their capacity to navigate resistance and their skills in influencing decisions, showcasing their creativity and strategic thinking.

17. Can you talk about a particularly challenging campaign where you had to manage multiple influencers with different personalities and work styles, and how did you ensure the campaign's success?

What You'll Learn: This answer will reveal how the candidate deals with the complexities of coordinating diverse individuals. It assesses their conflict resolution, project management, and leadership skills, as well as their adaptability to maintain harmony and productivity in a team setting.

18. Reflect on an instance where you received criticism or negative feedback from a client about an influencer campaign you ran; how did you handle it and what did you learn from that experience?

What You'll Learn: The candidate's approach to criticism is key here. You'll see their level of professionalism, ability to incorporate feedback, and resilience. It also highlights their capacity for self-reflection and growth, indicating how they improve strategies to meet clients' expectations.

Explore further with our tailored interview questions for Freelance CRO specialist, Freelance Facebook ads specialist, and Freelance Google ads specialist to ensure you're equipped to select the best professionals across the board.

In choosing your next freelance influencer marketer, let these questions guide you to find a candidate who is not just skilled, but also a perfect fit for your team's ethos.

Happy hiring!