When it comes to a company’s public image, its online presence is arguably one of the most important parts of that image. With this in mind, having a winning digital PR strategy is key to maintaining a positive...
Category - Digital PR
4 Best HARO Link Building Services
What’s one of the best ways to build authority both as a brand and in the eyes of the all-knowing Google? Link building. In fact, it’s arguably one of the best tools in the SEO shed. If you’re looking to facilitate link...
5 Best Digital PR Agencies and Firms for Link Building and SEO
There are a lot of misconceptions surrounding digital PR and what it actually is. This becomes even more evident once you start to search for the best Digital PR agencies. You'll quickly find hundreds of agencies and...
What Is the Skyscraper SEO Link Building Technique?
The harsh reality of today's internet marketing landscape is that there's a lot of amazing content out there. If you think that publishing mediocre content will get the extraordinary results you hope for, think again...
Do Press Releases Work & Help SEO?
Five years ago, SEO experts and Digital PR agencies would call you crazy if you didn't use press releases as part of your SEO strategy. But is the practice still relevant today? It's only natural to wonder, “Do press...
Help a Reporter Out (HARO): How to Use Link Building Services & Tips
HARO (Help A Reporter Out) is a service that allows journalists working in traditional and new media to find authoritative sources for their articles easily. It is a popular Digital PR technique used by expert bloggers...
What is Reactive PR? The Complete Guide
Does anyone genuinely understand public relations? Sure, we have all heard of it, but it is unlikely you will understand the ins and outs unless you are in the industry yourself. Public relations separate into two...
What is Newsjacking?
Trends (and memes) come and go quickly. In today's digital age, information flows fast, and people process and move on from it even faster. Ad campaigns must present a multi-faceted approach and span many platforms to...
Digital PR for SEO (How to avoid my $10,535 mistake)
I wasted $10,535 on digital PR. Truthfully, it wasn’t a complete bust. I did earn five half-decent backlinks, which come to about $2,100 a pop (sigh). But more importantly, I learned valuable lessons on where to better...