When it comes to a company’s public image, its online presence is arguably one of the most important parts of that image. With this in mind, having a winning digital PR strategy is key to maintaining a positive...
Category - Digital PR
5 Best HARO Link Building Services
What’s one of the best ways to build authority both as a brand and in the eyes of the all-knowing Google? Link building. In fact, it’s arguably one of the best tools in the SEO shed. In fact, it’s arguably one of the...
9 Best HARO Alternatives for Link Building
While I do love HARO (I promise I do), I have to admit it’s just not that easy to navigate. In my occasional bouts of frustration, I’ve done some research into HARO alternatives that might prove to be less of a...
6 Best Digital PR Agencies and Firms for Link Building and SEO
There are a lot of misconceptions surrounding digital PR and what it actually is. This becomes even more evident once you start to search for the best Digital PR agencies. You'll quickly find hundreds of agencies and...
My Honest Review of Reporter Outreach Link Building
We love HARO, but it’s not the easiest to navigate unless you know what you’re doing. Luckily, Reporter Outreach knows what they’re doing. We’re using this HARO link-building service right now, and we wanted to share...
My Honest Review of We Outreach Link Building Service
Me and We Outreach, we go way back. We used them for several years (for another site, not the one you’re on right now, but still!) But we also tested half a dozen niche edit providers recently and we… still love them...
Niche Edits: Everything You Need to Know
As a digital marketer, I'm always looking for good link-building opportunities. They really do make a positive impact on your blog or website. But there is some setup, outreach, and coordination involved for niche edits...
What Is the Skyscraper SEO Link Building Technique?
The harsh reality of today's internet marketing landscape is that there's a lot of amazing content out there. If you think that publishing mediocre content will get the extraordinary results you hope for, think again...
Do Press Releases Work & Help SEO?
Five years ago, SEO experts and Digital PR agencies would call you crazy if you didn't use press releases as part of your SEO strategy. But is the practice still relevant today? It's only natural to wonder, “Do press...
Help a Reporter Out (HARO): How to Use Link Building Services & Tips
HARO (Help A Reporter Out) is a service that allows journalists working in traditional and new media to find authoritative sources for their articles easily. It is a popular Digital PR technique used by expert bloggers...
What is Reactive PR? The Complete Guide
Does anyone genuinely understand public relations? Sure, we have all heard of it, but it is unlikely you will understand the ins and outs unless you are in the industry yourself. Public relations separate into two...
Digital PR for SEO (How to avoid my $10,535 mistake)
I wasted $10,535 on digital PR. Truthfully, it wasn’t a complete bust. I did earn five half-decent backlinks, which come to about $2,100 a pop (sigh). But more importantly, I learned valuable lessons on where to better...