The harsh reality of today's internet marketing landscape is that there's a lot of amazing content out there. If you think that publishing mediocre content will get the extraordinary results you hope for, think again...
Category - Digital PR
Stefan SchulzDo Press Releases Work & Help SEO?
Five years ago, SEO experts would call you crazy if you didn't use press releases as part of your SEO strategy. But is the practice still relevant today? It's only natural to wonder, “Do press releases work?” After all...
Help a Reporter Out (HARO): How to Use Link Building Services & Tips
HARO (Help A Reporter Out) is a service that allows journalists working in traditional and new media to find authoritative sources for their articles easily. It is a popular Digital PR technique used by expert bloggers...
What is Reactive PR? The Complete Guide
Does anyone genuinely understand public relations? Sure, we have all heard of it, but it is unlikely you will understand the ins and outs unless you are in the industry yourself. Public relations separate into two...
What is Newsjacking?
Trends (and memes) come and go quickly. In today's digital age, information flows fast, and people process and move on from it even faster. Ad campaigns must present a multi-faceted approach and span many platforms to...
Digital PR for SEO (How to avoid my $10,535 mistake)
I wasted $10,535 on digital PR. Truthfully, it wasn’t a complete bust. I did earn five half-decent backlinks, which come to about $2,100 a pop (sigh). But more importantly, I learned valuable lessons on where to better...
Geoff Cudd
