My Honest Review of BrandWell AI Writing

I'm a professional editor and spent over 2 weeks testing the top AI writing tools. I’ve even helped create an awesome course that takes the guesswork out of using AI.

My favorite tool I've tested is, hands down, BrandWell, formerly known as Content at Scale.

I was skeptical at first.  I thought it would be like every other AI provider and only build a section of content at a time with a steep learning curve.

Boy was I wrong.  Once I tried it, I was blown away by the simplicity and the quality of output for long-form, blog post content.

Let's walk through the software and some sample output so you can see it for yourself.

It’s important to note that this review has been updated since Content at Scale was rebranded and relaunched to BrandWell. The change came with some added features, which we’ll cover.

What Is BrandWell?

Justin McGill started Content at Scale (now known as BrandWell) in 2021. From what I’ve tested, it is poised to shake up the AI writing tool arena.

Unlike other AI writing tools, BrandWell doesn’t just operate off of GPT-3 and proprietary machine learning models. No, BrandWell is swinging for the long-form fences by integrating 3 different types of AI, including GPT-3 as well as 2 natural language algorithms.

With only one longtail keyword, BrandWell will produce a 2,600+ word article, including title, article, meta description, and content brief checklist, within five minutes.

Since half of the battle with AI is teaching it and explaining to it what you want it to do, they’ve also added 2,500+ hand-curated prompts for everything from eCommerce to customer service and even blockchain technology.

These will help you “speak” to the AI in its own language, creating accurate and relevant content that’s exactly what you’re looking for.

If that doesn’t make you sit straighter, I don’t know what will.

Since they have relaunched, they shifted their business to focus on being a brand growth engine rather than just an AI writer. Their offerings have expanded to include the ability to completely rewrite a full site’s worth of content, something thy refer to as “knowledge graphing” to better understand your own brand, and a Brand Publisher Network to grow your links naturally.

Who Would Use BrandWell?

As the name suggests, BrandWell is designed for any brand that wants to do it well. Creating an article can’t get any easier than putting in a longtail keyword, video, podcast, or URL and hitting the Create Content Now button.

There is something for every creator who is ready to scale-up their output. If you’re a beginner or a start-up, the interface is easy enough that you don’t need to watch extensive videos to learn how to create an article.

If you’re a veteran content creator, BrandWell can help you scale up quickly by producing an article per keyword. Feed BrandWell a spreadsheet of keywords, and it will give you an article for each one.

Lastly, if you’re a growing business looking to scale, BrandWell is a great option for you. They have tools to perform a full audit of your site to refresh your content and track link performance.

BrandWell Review

Overall, I was quite impressed with BrandWell. I loved its ease of use, ability to truly scale up content, and the text editor (the best I’ve seen in AI writing software).

BrandWell reminds me of my favorite feature from Frase (read my review here), which is the integration of SEO and SERP into creating articles.

BrandWell Relaunch Updates

Along with the rebrand and relaunch of BrandWell came a whole slew of new features and tools, including:

• More content – Each plan now comes with 3x more content. I.e.: The Essentials plan will go from 8 to 25 posts per month.
• Brand Graph – They will crawl and evaluate your entire site and identify what pages are poorly optimized automatically. They will make topical suggestions and automatically and internally link your relevant content without the need of the WordPress plugin.
• Link Graph – Clients are added to their Brand Publisher Network which nets links back to your site from real brands.
• Content Refresh – Keep the core piece of your existing content but get it updated with real-time research and better optimization? Say hello to Content Refresh.
• Additional ways to grow your brand – Get access to our Brand Publisher Network and build your authority while saving massive time. (This network gives you backlinks from real brands, allowing you to skip the hassle of outreach, guest posts, and tedious link-building strategies.)
• Unlimited GenAI credits – Use our AI Detector, Plagiarism Checker, Grammar Checker, Chat Assistant, Tone Checker, Undetectable Writer, Language Simplifier, and Summarizer as much as you want. Without additional cost.
• Unlimited Access to our special features – No more limits on optimization audits, topic reports, content briefs, or keyword research.
• Real-time insights on your brand – Know your brand inside-out
• Extra features – 40+ all new and improved AI agents (revamped this month!) to help you with book writing, social media marketing, advertising, brand strategy, and more.
• Deep research, better results – They’re constantly refining their tools, giving you the best in data-backed keywords, real-time SERP insights, and quality content.

• A smoother experience – BrandWell’s goal is to make your content creation and brand-building journey as stress-free as possible. They nternally redesigned some pieces of their platform for a user experience that’s breezy and streamlined.

BrandWell Overview

How Does BrandWell Work?

To help you see exactly what you can achieve with BrandWell, I’ve simulated a fake website called Club Pup to test out BrandWell’s HyperSEO'd article writing abilities.

In fact, I’m using this same simulation across all my AI reviews so that you can see how each one stacks up against the competition. Click here to see BrandWell article output.

First, you will arrive at the projects page, which will house each of your projects. The projects operate similarly to folders on Google Drive. They will house the articles that BrandWell creates for you.

From there, you will be prompted to choose from several options: keyword, existing blog post URL, YouTube video, podcast, or custom audio file. For the non-keyword content types, you’ll just need to add the URL that you want the AI to use.

Then you’ll want to hit next and enter your keyword (this is required for all content types) and any additional topics to drill in closer to what you want (this input is optional). Hitting the Create Content Now button starts BrandWell AI.

This will take a few minutes. Unlike other AI writing software, BrandWell uses multiple AIs to produce natural language text, so naturally, it will take a bit longer. Give it about five minutes or so, and then come back.

According to BrandWell, after it produces this first article, the subsequent articles finish more quickly, especially if you’re using neighboring keywords.

Editing the document in BrandWell’s text editor will feel quite similar to Google Docs. You can change everything from heading styles to link incorporation to images to symbols. It’s all there for you to use.

Once you’re there in the text editor, you can also rewrite sentences or paragraphs as well as incorporate new sections based on the SERPs in the Briefs tab. So, while BrandWell doesn’t give you options to customize at the beginning, it does allow you to do that once the article is produced.

The update also brought plenty of new features including help with book writing, social media marketing, advertising, brand strategy, and more. They have 40+ AI agents to make this the best content creator ever.

Generative AI Suite

The update produced one of my favorite features of any AI writer I’ve seen: the Generative AI Suite, featuring a chatbot assistant named AIMEE.

You can chat with AIMEE in a similar way you chat with ChatGPT. Just ask her questions, request references for further research, and anything else you could think of. She’ll respond quickly and with plenty of information.

NLP Optimization

In September 2023, Content at Scale introduced NLP Optimization to the SEO tab. I can’t underscore how helpful this update has been and will be. There are two tabs: Keywords & Entities and NLP Optimization.

The K & E tab gives you the ranking for keywords in your articles, while the NLP Optimization gives you insights into the saliency of the entities in your sentences. Now, what these tabs allow you to see is how search engines “read” your articles.

I can’t really deep-dive into saliency and entities here (that’s a whole other article), but in short, the NLPs that search engines use hate fluff. They want direct answers. So, when you have too much fluff, it thinks the text is either AI or doesn’t pertain to your keyword.

Either way, when your sentences aren’t direct and to the point, the article’s ranking for that keyword drops significantly.

This is where the Keyword and Entities and the NLP Optimization tabs come in. They let you see behind the NLP curtain and into how your article will perform in its current state. This is an invaluable tool.

RankWell © Suite

Along with 3.0 cam another standout new feature: RankWell © Suite, Content at Scale’s built-in SEO intelligence suite that promises to make your content rank.

Leveraging the power of AI, the RankWell Suite helps you do everything from researching keywords to offering insight on how to optimize existing content for better SEO. It also gives you scores on how optimized your posts are and uses its own AI detector to humanize content.

Deep Research

With RankWell © and Deep Research, BrandWell is refining its SEO strategies by leveraging in-depth analysis of top-performing content (not just posts) across the web.

Deep Research now draws insights from top-ranking articles, news, and social media. Before this update, you were only able to pull from the top Google SERPs.

With this shift to Deep Research, BrandWell is dialing into creating even more informed, accurate, and engaging articles. And this is possible because BrandWell can now look at what's currently leading online discussions not just rankings.

It's a promising advancement for anyone looking to elevate their content game, offering a smarter way to approach SEO.

BrandWell Pricing

BrandWell has an essentials plan with optional add-ons.

The Essentials Plan costs $249/month and comes with:

• 1 User, 2 Brand Projects Included
• Everything in WriteWell
• Fully AI Integrated Writing Editor
• 25 Fully Researched, SEO Optimized Article credits
• AIMEE (supertrained marketing chatbot)
• 30+ Specialized AI Agents
• Advanced AI & Plagiarism Detector
• Everything in RankWell
• RankWell content suite
• 2 Brand Projects Included
• Unlimited SEO Optimization of Articles
• Entity analysis, NLP & salience scoring
• Automated meta, title & description
• Topic Clustering
• Unlimited Keyword Research
• Real-time competitive Analysis reports
• Brand Publisher network Access
• Google Search Console Integration
• Direct Publishing to WordPress & Shopify

You can get the agency add-on for an additional $249/mo which includes 2 additional brand projects + 1 additional User, volume discounts and bulk pricing, and a white label option.

You can get the API add-on starting from $4 per post.

Intelligence Suite

Content Intelligence Suite makes keyword and topic research easier than ever. It provides all the keyword density, search volume, and CPC info you need, plus a topic clustering tool that helps you organize and create content. You can save these clusters for later or turn them into posts with H2 and H3 headings all sorted for you, which saves time and money.

You can also generate real-time topic reports and content briefs. Just type in your keyword, pick your location, and you’ll get a report with SEO scores, readability, and a breakdown of the top 50 competing articles. I use this to build an optimized content brief if I want, or save even more time by jumping straight into writing.

Their optimization audits included are perfect for reviewing older content. They give me a step-by-step guide on why my content isn’t ranking and how to fix it, and with just a click, I can update it with RankWell.

Lastly, the knowledge graphing feature dives into all my published content, helping me create better, more relevant posts and even earn links by understanding my brand’s context better.

BrandWell AI Detection Review

Check out more detailed review of BrandWell's AI detector (with real testing results)

One of the biggest drawbacks to using an AI writer is that Google has gotten good at detecting AI content and pushing it down. With a recent announcement, Google confirmed that it can detect AI content.

As I mentioned before, Content at Scale’s AI detector has become an integral part of my editing and writing process. It’s practically a permanent tab in my browser.

That’s because of how helpful it is.

After you copy-n-paste your content into the text box and hit Check for AI Content, you’ll get 4 different scores: Overall, Predictability, Probability, and Pattern. Each of these lower categories focuses on areas where AI struggles compared to human-written text.

But the AI detector goes beyond that. To the right of the text box, the results show you a highlighted version of your text. It tells you exactly which areas need attention, so you can focus your edits on those problem areas.

I can’t tell you how much time and energy this has saved me and other editors. I don’t have to guess which parts of an article need fixing. Content at Scale’s AI detector tells me automatically.

The only thing that I wish it would do is let me save the results as a PDF or Docx file so that I can share the results with the other editors on my team. But this issue is super minor and probably just something I would like to see. I’ve already created a workaround for this.

• See how it compares against Originality.AI

Final Thoughts on BrandWell

From quick and rankable output to a user-friendly interface, there is a lot to like about Content at Scale. They have definitely improved upon the current offerings of AI writing tools.

The new update is all-inclusive, providing you with everything you need to completely overhaul your existing content or create bulk new content from scratch with little effort.

If you’re ready to kick your long-form content into high gear, you will definitely want to sign up to start testing Content at Scale.

BrandWell Alternatives

AI Writing Tool Alternatives

• Content Raptor – read our review
• Jasper – Read our review
• KoalaWriter – Read our review
• Copy.ai – Read our review
• Mentum – Read our review
• Frase – Read our review
• Rocket Content – Read our review
• Writesonic – Read our review
• Grammarly – Read our review
• QuillBot – Read our review
• Undetectable.Ai – Read our review

Read our detailed comparison of the best AI writing tools

Content Writing Service Alternatives (real writers)

• PandaCopy – Read our review  (*** our top pick ***)
• SEOButler – Read our review
• Content Cucumber – Read our review
• Content Refined – Read our review
• Verblio – Read our review

Read our detailed comparison of the best content writing services

Favorite Editing Services (for human writers and AI-generated content)

• EditorNinja – Read our review
• PandaCopy Editing Service – Read our review

BrandWell Sample Output From Our Analysis & Testing

I put in a fairly straightforward informational post prompt for our fictional “Club Pup” group. Check out a portion of the sample output thatBrandWell's AI generation tool came up with:

Sample Output (Portion):

Adopting a rescue pup brings with it many rewards – not only providing a forever home for an animal in need, but also creating space at shelters to welcome other animals. In this comprehensive guide, we'll cover everything from the benefits of adopting a rescue dog to dealing with common challenges that may arise.

This guide will look into the process of locating and welcoming your new four-legged friend, including where to find them. Additionally, we will delve into training tips specifically tailored for rescue dogs including puppy training, potty training basics, and crate training essentials.

Furthermore, learn about feeding and caring for your new pet by choosing the right food and providing appropriate toys and exercise. We will also touch upon grooming tips to keep them looking their best.

Lastly, we'll address some common challenges faced when adopting a rescue dog such as separation anxiety in dogs, understanding behavioral issues in rescued dogs, and managing health problems in older pets. With our expert guidance on adopting a rescue dog throughout this blog post series,

Table of Contents:

• Adopting a Rescue Dog
• Benefits of Adopting a Rescue Dog:
• Where To Find A Rescue Dog:
• Training Your Rescue Dog
• Potty Training Basics:
• Feeding and Caring for Your Rescue Dog
• Common Challenges with Adopting a Rescue Dog
• Dealing with Separation Anxiety in Dogs:
• Understanding Behavioral Issues in Rescued Dogs:
• FAQs in Relation to adopt a Rescue Dog
• Why you should adopt a dog article?
• What are the benefits of adopting a rescue dog?
• Is it a good idea to have a rescue dog?
• What is the 3 3 3 rule for rescue dogs?
• Conclusion

Adopting a Rescue Dog

Embracing a rescued pup is an excellent method of furnishing a pet who requires care and affection with a lasting home. There are many benefits to rescuing a pet, including saving money on adoption fees and providing an animal with the care they deserve. It’s important to know where to look for potential rescues, as well as how best to prepare for your new pet before bringing them into your home.

Benefits of Adopting a Rescue Dog:

The most obvious benefit of adopting from a rescue organization is that you will be giving an animal in need the chance at finding their forever home. By rescuing a pet, not only will they be provided with the love and care they deserve, but it can also help to prevent them from being euthanized due to overcrowding or other factors. In addition, adopting from a shelter often costs less than buying from breeders or pet stores, so it can save you money in the long run.

Where To Find A Rescue Dog:

Many shelters have websites where potential adopters can browse available animals online before visiting in person. You can also search online classified sites such as Craigslist or Petfinder for local adoptable pets who may not yet be listed at shelters or rescues near you. Additionally, there are numerous national organizations dedicated solely to rescuing animals; these include ASPCA (American Society for the Prevention of Cruelty Against Animals), Best Friends Animal Society, and North Shore Animal League America among others.

Before bringing your new furry family member home, it is important to take some time to prepare both yourself and your living space accordingly. Make sure that all members of your household understand what having another pet entails such as increased responsibility when it comes to feeding times and exercise requirements. This includes any existing pets too; introducing two dogs requires special attention so ensure everyone involved knows how best do this safely without causing distress in either dog. Stock up on supplies like food bowls and bedding prior to the arrival day – if possible try visiting beforehand too so pup feels familiar with the surroundings upon arrival – plus toys and treats never hurt either. Lastly, make sure veterinarian appointments are scheduled ahead of time just in case any medical issues arise after adoption takes place.

Bringing home a rescue pup can be immensely gratifying, as you are providing a caring environment for an animal in need. Training your new pet is the next step towards creating a successful relationship with them and helping them adjust to their new life.

Key Takeaway: Taking on a rescue pup can be an incredibly gratifying adventure for both the person and animal involved. There are many organizations dedicated to rescuing pets as well as online resources to find potential adoptees; it's important to do your research before bringing home your new furry family member, and make sure that everyone involved understands their responsibilities when introducing two dogs.

BrandWell / Content at Scale Release Timeline

• September 2022: Content at Scale goes into beta.
• March 2023: Content at Scale officially launches.
• July 2023: CaS 2.0 brings an overhaul to the platform.
• September 2023: Content at Scale launches NLP Optimization tools + AI Detector Pro
• November 2023: Content at Scale launches new Generative AI Suite, HyperSEO’d Content Producer, and RankWell® Suite
• March 2024: Launched Deep Research
• August 2024: Re-branded and launched BrandWell

Frequently Asked Questions

Is BrandWell’s text edited?

Yes, with the new update, BrandWell’s content is edited and optimized.

Does BrandWell have a free trial?

No, BrandWell does not offer a free trial.

What type of content does BrandWell create?

BrandWell can create long-form content and now has an option for product listings.

Is BrandWell worth it?

Yes, with all of the new features, BrandWell is worth it, as it’s like having a full-time writer on staff.

Is BrandWell content SEO optimized?

Yes, BrandWell content is “HyperSEO” SEO optimized.

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Content at Scale 2.0 Changes Video