Geoff CuddAny good business owner will tell you that marketing is essential to the success of any business.
The creation and implementation of a marketing plan, while important, is just as difficult to handle, especially when you’re a business owner who has plenty of other tasks on your plate.
Luckily, Boston has plenty of marketing agencies that can handle all different aspects of your company’s marketing needs.
Best for Growth Marketers Best for Paid Ads & CMO's Best for eCommerce Marketing
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best Digital Marketing Agencies in Boston
Ready for the full breakdown? Here are our top picks for Boston digital marketing agencies and why they made the cut.
1. 829 Studio
Best full-service marketing agency
For 15 years, 829 Studios has been offering a full range of marketing services to the businesses of Boston.
This is our pick for the best full-service agency because they offer a wider variety of services than most marketing agencies including the standard SEO and PPC marketing as well as social media management, content production, public relations, and all aspects of branding.
Their 180 employees come from a variety of backgrounds and expertise, offering clients a comprehensive marketing strategy and implementation that guides them from building a brand and a voice to social media and influencer management, even hosting and maintaining a client’s website once it’s been re-designed.
If you want to build a fantastic company, use this marketing agency right from the beginning stages of your business and create a cohesive and compelling online presence that makes people excited about your brand.
Pros
- Comprehensive service range including SEO, PPC, and social media.
- Diverse team expertise for varied strategies.
- Strong focus on brand and influencer management.
- Long-term client retention indicating reliability.
Cons
- Potentially overwhelming for small-scale needs.
- Higher cost due to full-service approach.
- Broad focus might dilute niche-specific strategies.
2. Eri Design
Best for higher education institutions
With many prestigious colleges and universities using their services, Eri Design is our choice for web and app development for higher education institutions.
Eri Design offers web and app development services as well as interactive media design, creating unique and beautiful experiences for each user.
Their approach includes creating initial prototypes for web and mobile apps and then creating the moving parts that will make your site and app successful. They then provide maintenance and hosting for those apps to make sure every user experiences the best version of your business every time.
Development isn’t all that this company does. Eri Designs also offers services for branding as well as digital marketing including SEO, social media, and marketing automation.
Pros
- Specialized in web/app development for education sector.
- Interactive media design for user engagement.
- Comprehensive maintenance and hosting services.
- Prototype creation for web and mobile apps.
Cons
- Limited to development, less on broader marketing.
- Not ideal for non-educational sectors.
- Narrow focus on development over marketing strategies.
3. Race Point Global
Best for healthcare
Health technology has become all the more important during the COVID-19 pandemic and marketing has to keep up with those needs. RPG (Race Point Global) is up to the challenge.
Healthcare companies have unique needs when it comes to their digital marketing strategies and their app development and design. This is why RPG has placed its focus on developing winning marketing strategies for health tech companies.
The focus at RPG is on communication. Not only do they want health tech companies to create innovative brand solutions that make their clients stand out, but they also help them improve their image through the ways customers can keep in contact with them, including social media, press releases, and copywriting.
They offer unique services that help health tech companies connect with customers as well, including the development and production of podcasts and even marketing for live events and conventions.
Pros
- Specialized in healthcare technology marketing.
- Strong communication strategy focus.
- Innovative solutions like podcasts and event marketing.
- Tailored strategies for health tech challenges.
Cons
- Highly specialized, less versatile for other industries.
- Limited in traditional digital marketing areas.
- May not offer depth in non-health tech marketing.
4. PreApps
Best for app marketing
If you’re looking for a marketing agency in Boston for your mobile app, look no further than Pre Apps.
By choosing to laser focus on working only with apps, this company has reached success in their own business as well as the success of their clients.
They focus on app growth through any channels necessary. This includes app store optimization tactics to get clients’ apps ranked higher in search, keyword optimization, and paid advertisement management.
This also includes some creative solutions. Video production to grow brand awareness, app content creation to make the app itself more interesting and engaging, and using strategic relationships to get their clients’ apps promoted.
Pre Apps will also track the success of its marketing campaigns, using advanced A/B testing methodologies and accurate KPI tracking.
Pros
- Focused expertise in mobile app marketing.
- Comprehensive services including app store optimization.
- Advanced testing methodologies for strategy effectiveness.
- Strategic relationship utilization for promotion.
Cons
- Exclusive focus on app marketing.
- Limited broader marketing services.
- Niche focus not suitable for all business types.
5. Third and Grove
Best for eCommerce
When it comes to eCommerce, Third and Grove is our top pick in Boston.
ECommerce sites are presented with unique challenges that other sites don’t have to face. To create solutions that improve user experience and drive up online sales, Third and Grove uses their expertise and a straightforward plan that’s easy to understand.
The services: strategy, creative, data, technology, marketing, and ADA.
ADA (the Americans with Disabilities Act) compliance is an important aspect of any website and is all the more important for eCommerce sites. If your online shop isn’t accessible to people with different abilities, you could be missing out on valuable sales and loyal customers. With Third and Grove making sure your site is up to par, you ensure that every customer has a good experience shopping with you.
Pros
- eCommerce specialization for online stores.
- ADA compliance for wider customer reach.
- Clear, structured service plan.
- Focus on strategy, creative, and technology.
Cons
- Mainly suitable for eCommerce businesses.
- Limited services in non-retail marketing.
- Specialized approach may increase costs.
Frequently Asked Questions
Is hiring a marketing agency worth it?
Though it depends on your company’s size, budget, and marketing needs, a marketing agency is usually worth it due to how much profit a good marketing strategy can generate for your business.
How much is a digital marketing agency?
Digital marketing agencies charge based on services rendered and using different models, but you can expect to pay anywhere from $2,500 to upwards of $10,000 per month for a digital marketing agency.
What is the best digital marketing agency for healthcare technology businesses in Boston?
Race Point Global is the best digital marketing agency for healthcare technology businesses in Boston.
What is a full-service marketing agency?
A full-service marketing agency provides a complete set of services for every aspect of a business’s marketing strategy and implementation.
What is the best marketing agency for eCommerce in Boston?
Third and Grove is the best marketing agency for eCommerce businesses in Boston.
