When it comes to growth marketing, the only constant is change.
Here are the top 7 growth marketing trends for 2023 and how you can implement them in your own strategy.
Best for High-Quality Growth Marketers
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When people can have direct involvement with marketing materials, they become more invested and connected to your brand, which is even more important when your business is trying to grow.
In fact, Business Wire, who launched an Interactive Media feature for news releases, claims that the interactive format “engages audiences 30% – 50% more than traditional news releases.” This is why interactive marketing is one of the top digital marketing trends in 2023.
Interactive marketing can include everything from quizzes to polls and even games. If you want to go the extra mile, consider holding a live stream Q&A session to allow customers insight into your organization.
You can also give your audience the opportunity to rate your content and provide valuable feedback that can improve your marketing strategy in the future.
Short-Form Video Content
Yep, TikTok is one of the popular marketing tools for 2023. But if you’re not into that, there are also other avenues that businesses can use to leverage the power of short-form video content, like Instagram Reels and YouTube Shorts.
The power of video content isn’t news to anyone, but its popularity and efficacy have reached an all-time high this past year. Posts with videos get 157% more search traffic than those that don't, making it an essential part of every business’s marketing strategy.
Virality is the goal, here. The best short-form video content is engaging and entertaining to the audience. Things like behind-the-scenes videos, tutorials, and “days in the life” of employees make businesses more relatable, which makes customers more likely to buy what you’re selling.
Leveraging AI and Machine Learning
We know you’re probably tired of hearing about it by now but, you guessed it, AI and machine learning are making a big impact on digital marketing this year.
Using AI writing tools is a no-brainer when it comes to written content creation. ChatGPT and other writing tools like Content At Scale (check out our review!) make churning out high volumes of written content easy and quick, cutting costs.
While high-quality AI writers are great, they aren’t always entirely accurate and, if they’re detectable by Google, you can get punished for using AI content on your site. It’s important to fact-check anything an AI writer creates for you and run it through an AI detection tool before publishing the content anywhere.
Aside from writing, AI is also useful in voice tools and transcription, so implement it (with caution) wherever you can.
According to The State of Influencer Marketing Benchmark Report of 2023, influencer marketing is expected to grow to $21.1 billion this year.
Because of this, more businesses are investing in this form of marketing than ever. And your business probably should, too.
The secret to successful influencer marketing is to partner with micro-influencers for sponsorships in your business’s niche. Sponsorships with micro-influencers have a proven track record of higher engagement since the smaller amount of dedicated followers views them as a friend; someone whose opinion they can trust.
Micro-influencers also often occupy a niche, making it easier to reach your target audience who is more likely to purchase your product or service.
Prioritizing Social Responsibility/ Inclusivity
The public (especially younger generations) is more aware than ever that they vote with their dollars regarding supporting businesses. Social media has proven to be a great avenue for customers and employees alike to share their personal experiences with your brand, for better or worse.
In the simplest of terms, if your business doesn’t have a sense of social responsibility or a focus on inclusivity, people aren’t buying it.
Because of this, it’s more important than ever to examine your business practices and see what changes need to be made. Then make them.
This focus on diversity, inclusion, and social responsibility can be reflected in your marketing, which will make your brand more appealing to the masses. And it’s a better business practice in general.
To learn more about incorporating genuine diversity and inclusion in your business, check out the 2023 list of DEI resources.
Hey, Alexa? Search “best websites for entrepreneurs looking to save money and time by using SaaS tools and outsourcing tasks to freelancers.”
We would, of course, love to hear DDIY as Alexa’s first response. And that would be thanks to voice search optimization.
More people than ever are using voice assistants as a resource when searching for everything from local restaurants to international flights. To stay ahead of the competition, businesses need to incorporate specific optimizations that encourage voice assistants to promote their products.
Luckily, many of the same actions you can take to optimize your business for voice search are the same ones you would take to optimize your business for search engines. This includes things like site optimization, local SEO, and building a great Google business page.
Omnichannel Digital Marketing
It’s time to experiment.
In 2023, resting your digital marketing strategy on just a few of the big marketing channels (SEO, YouTube, Google Search) will no longer be enough to grow your business in the ever-changing digital landscape.
While it is valuable to keep a large portion of your advertising budget dedicated to the traditional channels, you’ll need to carve out part of your budget to spend on newer outlets like TikTok if you want your business to see true growth.
Diversifying your channels gives you the opportunity to reach a wider audience, grow your online presence, and form meaningful connections with loyal customers.
How to Leverage 2023 Growth Marketing Trends
Here’s a quick bullet list for a few ideas on how to implement these trends in your own practice.
- Interactive marketing– Add quizzes, polls, games, and live streams to your marketing strategy.
- Short-form video content– Make a TikTok, Reel, or YouTube Short of a tutorial or “day in the life” to grow brand awareness.
- Leveraging AI and machine learning– Use AI writers to churn out content (edit before you publish!) and take advantage of AI voice generators.
- Influencer marketing– Reach out to a micro-influencer for a sponsorship opportunity that allows you both to grow.
- Prioritizing social responsibility/ inclusivity– Build a strong foundation for your company in inclusion and social responsibility to show new customers that you’re committed to doing what’s right.
- Voice search– Optimize your Google business page and on-site SEO so that your business ranks higher when people search via their voice assistant.
- Omnichannel digital marketing– Take risks and experiment with new marketing channels to diversify your audience and reach new customers so that you can keep up that momentum.
Best Place to Find Growth Marketers
If you’re ready to seriously scale your business, this list may seem daunting. That’s because it is.
To see the most possible growth for your business, outsource your growth marketing efforts to a team of experts that are committed to helping your business grow.
Best for High-Quality Growth Marketers
Frequently Asked Questions
What are the predicted marketing trends for 2023?
The predicted marketing trends for 2023 are interactive marketing, leveraging AI, influencer marketing, short-form video content, prioritizing social responsibility, voice search, and omnichannel marketing.
What is growth marketing vs. marketing?
Growth marketing is focused on helping growing businesses reach their full potential while traditional marketing encompasses broader brand awareness and mass communication approaches.
Where is the best place to hire a growth marketer?
MarketerHire is our recommended place to find a growth marketer.
What do marketers need to know in 2023?
Marketers in 2023 need to stay updated on new technologies and adapt to evolving consumer behaviors and preferences to deliver personalized, authentic experiences.