Taylor MunsellAmong the array of communication channels, SMS marketing has emerged as a potent tool for reaching audiences quickly and efficiently.
Selecting the right SMS marketing software can be a pivotal decision for businesses looking to venture into white-labeling and reselling.
Let's explore some of the top SMS marketing software options that are tailor-made for white-labeling and reselling ventures.
Best for Small Businesses
SimpleTexting
- Easiest platform to use
- Have two-way conversations with customers
- Good customer support & resources for beginners
Best for Medium to Enterprise
Textmagic
- Easily scale up or down with pay-as-you-go pricing
- Convert emails into SMS with their "Email to SMS Gateway"
- Team-sharing function for easy collaborationÂ
Most Integrations
Mobile Text Alerts
- Affordable monthly starting cost of $20 (paid annually)
- 5,000+ integrations with Salesforce, HubSpot, Mailchimp, and more
Table of Contents
- Best SMS Marketing Software for White-Labeling & Reselling
- 1. SimpleTexting
- 2. Twilio
- 3. MessageBird
- 4. Avochato
- 5. SlickText
- 6. Trumpia
- 7. Zingle
- 8. SMSMaster
- 9. TxtSync Pro
- What Is White-Labeling & Reselling for SMS?
- What Are the Benefits of White-Labeling & Reselling SMS?
- How Does Texting for White-Labeling & Reselling Work?
- Use Cases of SMS in White-Labeling & Reselling
- How To Choose Right SMS Software for White-Labeling & Reselling
- Getting Started With SMS Marketing for White-Labeling and Reselling
- Other Uses for SMS Marketing
- Frequently Asked Questions
We offer this website completely free to our visitors. To help pay the bills, we’ll often (but not always) set up affiliate relationships with the top providers after selecting our favorites. However, we do our best not to let this impact our choices. There are plenty of high-paying companies we’ve turned down because we didn’t like their product.
An added benefit of our relationships is that we always try to negotiate exclusive discounts for our visitors.
Best SMS Marketing Software for White-Labeling & Reselling
1. SimpleTexting
Best for Robust Features
SimpleTexting, known for its simplicity and effectiveness in SMS marketing, is also an excellent choice for businesses seeking a white-label solution to resell under their brand. The platform combines user-friendliness with powerful features, making it a versatile option.
SimpleTexting’s white-label capabilities are particularly beneficial for marketing agencies, communication firms, and resellers who want to provide SMS marketing services without building their own infrastructure.
The platform offers automated messaging, list segmentation, drip campaigns, and real-time analytics. And their simplicity extends to the white-labeling process, making it easy for companies to customize and brand to align with their identity.
Pros
- White-label capability for branding as your own.
- User-friendly interface for easy customization.
- Comprehensive list management and segmentation features.
- Automated responses for efficient client support.
- Real-time analytics.
Cons
- Pricing may vary based on usage, impacting cost predictability.
- May lack specific niche features.
- Learning curve for mastering advance customization.
- Limited integration options.
Pricing
SimpleTexting offers flexible pricing plans based on the number of text messages sent and received, which is advantageous for resellers looking to accommodate different client needs.
- Read our SimpleTexting review.
2. Twilio
Best for Customization
Twilio offers APIs and tools for building custom communication solutions, including SMS marketing. With its Flex platform, businesses can create a fully customizable contact center solution that can be white-labeled and resold to clients.
This is an ideal choice for companies with development capabilities and a focus on customization.
Pros
- Versatile API and developer-friendly tools for customization.
- Flex platform for building fully customizable contact center solutions.
- Extensive documentation and resources for developers.
- Scalable architecture to accommodate growing business needs.
- Wide range of communication channels beyond SMS.
- Global reach, making it suitable for businesses with international clientele.
- Integration capabilities with other software and systems.
- Strong security features for data protection.
Cons
- Steeper learning curve for non-developers due to its API-centric approach.
- Pricing can escalate as features and usage increase.
- Customization may require coding expertise.
- Some advanced features might require additional configuration or development effort.
- Customer support might be prioritized for higher-tier plans.
- Complexity might be overwhelming for smaller businesses with basic needs.
Pricing
Twilio offers a pay-as-you-go pricing model, with costs varying based on usage and the specific services utilized.
- Read our Twilio review.
3. MessageBird
Best for International
MessageBird offers a white-label solution allowing businesses to build their SMS marketing platform under their branding. This platform includes features such as SMS campaigns, automated messages, and reporting.
It's suitable for businesses targeting international audiences and those wanting a seamless and reliable SMS solution.
Pros
- Comprehensive and global SMS marketing platform.
- White-label solution for creating branded communication tools.
- Reliable and robust infrastructure for SMS delivery.
- Multichannel capabilities beyond SMS, including Voice, WhatsApp, and more.
- User-friendly interfaces for easy campaign setup and management.
- Automation features for efficient customer engagement.
- Reporting and analytics to measure campaign performance.
- Strong support for international messaging.
Cons
- Pricing might be relatively higher compared to basic SMS marketing solutions.
- Customization options for white-labeling might have limitations.
- Some advanced features may require additional investment.
- Integrations might require technical expertise.
- Extensive features might be overwhelming for businesses with simple needs.
- Customer support might be prioritized for larger accounts.
- Learning curve for mastering all platform features.
Pricing
MessageBird's pricing varies based on the number of messages, channels used, and specific features required.
4. Avochato
Best for Easy Customization
Avochato offers white-labeling options for its SMS marketing software, allowing businesses to provide branded communication solutions to clients.
With features like automation, templates, and contact management, Avochato is an excellent choice for businesses looking to set up and offer SMS marketing services quickly.
Pros
- User-friendly SMS marketing platform for quick adoption.
- White-labeling options for providing branded communication solutions.
- Automation features for streamlining campaign workflows.
- Contact management tools for maintaining organized customer data.
- Pre-designed templates for easy and efficient campaign creation.
- Multi-channel capabilities for reaching customers on various platforms.
- Integration options with other software and tools.
- Strong customer support for assistance with onboarding and technical queries.
Cons
- Advanced features might be limited compared to more complex platforms.
- Customization options for white-labeling could have constraints.
- Pricing might not be as competitive as simpler SMS marketing solutions.
- Not as suitable for enterprises or businesses with complex needs.
- Some integrations might require technical expertise.
- Scalability might be limited for businesses with rapid growth.
- Certain industry-specific features might be absent.
Pricing
Avochato's pricing varies based on the number of contacts, users, and features required.
5. SlickText
Best for User-Friendly
SlickText provides white-labeling capabilities for its SMS marketing platform, allowing resellers to offer their clients a user-friendly solution for engaging customers through text messages.
It's an ideal option for businesses focusing on simplicity and quick campaign setup.
Pros
- User-friendly SMS marketing platform, ideal for small to medium-sized businesses.
- White-labeling capabilities for branding the platform under your own identity.
- Quick campaign setup with pre-designed templates for efficient communication.
- Opt-in management for compliance with regulatory requirements.
- Strong focus on simplicity and ease of use.
- Competitive pricing suitable for businesses on a budget.
- Basic automation features for streamlining messaging.
- Dedicated customer support for assistance and guidance.
Cons
- Advanced features might be limited compared to more comprehensive platforms.
- Customization options for white-labeling could have constraints.
- Not suitable for large enterprises or businesses with complex requirements.
- Reporting and analytics might not be as robust as in higher-tier solutions.
- Integration options might be limited compared to more versatile platforms.
- Scalability could be a concern as businesses grow.
- Some industry-specific features might be missing.
Pricing
SlickText offers competitive pricing starting at $49 per month, making it an affordable choice for resellers targeting small to medium-sized businesses. For precise pricing details based on your needs, refer to SlickText's official pricing information or contact their sales team.
6. Trumpia
Best for Automation
Learn More
Trumpia offers white-labeling options for its SMS marketing software, enabling businesses to provide clients with customizable communication tools.
With features like automation, multimedia messaging, and segmentation, Trumpia caters to businesses that want to offer a robust suite of SMS marketing services.
Pros
- White-label solution for offering personalized SMS marketing services under your brand.
- Robust automation features for optimizing campaign performance.
- Integration options for seamless data flow with other software.
- Multimedia messaging capabilities, including images and videos in messages.
- Segmentation tools for targeting specific customer groups with tailored messages.
- Strong customer support for assistance with onboarding and technical inquiries.
- Opt-in management for regulatory compliance and permission-based campaigns.
- Scalable architecture to accommodate business growth and increasing demands.
Cons
- Pricing might be higher compared to simpler SMS marketing solutions.
- Learning curve due to the extensive feature set, especially for beginners.
- Customization options for white-labeling might have limitations.
- Some advanced features could require additional configuration or expertise.
- Not as suitable for businesses with basic or limited messaging needs.
- Reporting and analytics might not be as comprehensive as in specialized tools.
- Integration might require technical know-how.
Pricing
Trumpia offers customized pricing based on specific enterprise requirements, ensuring businesses receive tailored solutions aligned with their needs.
7. Zingle
Best for Personalization
Zingle offers a white-label solution that allows businesses to provide personalized SMS marketing and customer engagement solutions to clients.
With features like automation, integrations, and real-time messaging, Zingle is suitable for businesses that want to focus on enhancing customer interactions.
Pros
- White-label solution enabling businesses to offer personalized SMS engagement solutions under their own brand.
- Automation features for streamlining customer interactions and responses.
- Integration capabilities for connecting with other software and tools.
- Real-time messaging for immediate customer support and engagement.
- Multichannel capabilities for a holistic communication approach.
- Customizable features to align with specific client needs.
- Strong support for enhancing customer interactions and relationships.
- Reporting and analytics for measuring campaign effectiveness.
Cons
- Learning curve due to the extensive feature set, especially for newcomers.
- Customization options for white-labeling might have constraints.
- Pricing might be higher compared to simpler SMS marketing solutions.
- Some advanced features could require additional configuration or technical expertise.
- Not as suitable for businesses with basic or limited messaging needs.
- Scalability might be limited for rapidly growing businesses.
- Customer support might be prioritized for higher-tier accounts.
Pricing
Zingle's pricing structure may vary based on the features, customization, and scale required for white-labeling and reselling services.
8. SMSMaster
Best for Scalability
SMSMaster stands out as a versatile solution for businesses seeking comprehensive white-label SMS marketing capabilities. With its intuitive user interface, users can effortlessly create personalized SMS campaigns that resonate with their target audience.
The software offers a wide array of features, including automated drip campaigns, interactive polls, and real-time analytics. The ability to seamlessly white-label the platform under your own brand enhances your professional image.
Pros:
- Robust customization options for white-labeling, ensuring brand consistency.
- Advanced analytics that provide insights into campaign performance.
- Scalable architecture suitable for businesses of all sizes.
- Two-way communication for engaging interactions.
Cons:
- Learning curve for beginners due to the extensive feature set.
- Some advanced features might require additional configuration.
- Pricing plans can be relatively higher for smaller businesses.
Pricing:
SMSMaster offers tiered pricing plans starting at $99 per month, catering to the diverse needs of businesses.
9. TxtSync Pro
Best for Customer Support
TextSync Pro takes simplicity to the forefront, making it an ideal choice for resellers who prioritize ease of use for their clients. The software provides essential SMS marketing tools, such as contact management, campaign scheduling, and template customization.
Resellers can enjoy the benefits of white-labeling while ensuring that their clients can quickly adopt and utilize the platform for effective communication.
Pros:
- User-friendly interface, making it accessible to clients of all skill levels.
- Dedicated customer support to assist resellers in their endeavors.
- Quick campaign setup with pre-designed templates.
- Opt-in management for maintaining regulatory compliance.
Cons:
- Limited advanced features compared to more robust platforms.
- Customization options might be restricted for white-labeling.
- Lacks some automation features found in higher-tier solutions.
Pricing:
TextSync Pro offers competitive pricing starting at $49 per month, making it an affordable choice for resellers targeting small to medium-sized businesses.
What Is White-Labeling & Reselling for SMS?
Text messaging for white-labeling and reselling refers to the practice of offering SMS marketing services to other businesses under your own brand identity. In this model, businesses develop or acquire SMS marketing software and then rebrand it, allowing other businesses to use the platform as if it were their own creation.
White-labeling involves customizing the software's appearance, features, and even domain, giving the impression that the solution is an integral part of the reseller's offerings.
What Are the Benefits of White-Labeling & Reselling SMS?
Embracing SMS marketing for white-labeling and reselling comes with a host of compelling benefits:
- Expanded Revenue Streams: Offering SMS marketing software as a service opens up new revenue streams without the need to develop a product from scratch.
- Enhanced Branding: White-labeling allows resellers to reinforce their brand identity and build stronger relationships with clients.
- Minimal Development Effort: Instead of investing in extensive software development, resellers can focus on customization and customer support.
- Quick Time-to-Market: Resellers can bring their SMS marketing solution to market rapidly, capitalizing on the ever-growing demand for effective communication tools.
How Does Texting for White-Labeling & Reselling Work?
Texting for white-labeling and reselling operates on a straightforward principle. Resellers either develop their SMS marketing software or partner with established providers. Once acquired, the software undergoes customization to reflect the reseller's brand identity.
After the white-labeling process, the reseller has a fully functional SMS marketing platform they can offer their clients. Clients, in turn, can use this platform to create and manage SMS campaigns targeted at their audience. The end-users of the software, which are the clients of the reseller, enjoy a seamless experience as they interact with the platform, unaware of its white-labeled nature.
Use Cases of SMS in White-Labeling & Reselling
SMS marketing has a diverse range of applications in the realm of white-labeling and reselling:
- Retail Promotions: Resellers can provide retail businesses with SMS marketing solutions to send exclusive promotions, flash sales, and discount offers to customers, driving both sales and customer engagement.
- Appointment Reminders: Service-based businesses can utilize SMS marketing to send appointment reminders, reducing no-shows and enhancing customer satisfaction.
- Event Updates: Event organizers can keep attendees informed about event schedules, changes, and important updates via SMS, ensuring a smooth experience for participants.
- Feedback and Surveys: Resellers can offer SMS tools for collecting customer feedback and conducting surveys, enabling businesses to gather valuable insights and enhance their services.
- Emergency Alerts: Educational institutions, healthcare providers, and local governments can utilize SMS to send critical alerts during emergencies, ensuring public safety.
How To Choose Right SMS Software for White-Labeling & Reselling
Selecting the right SMS software for white-labeling and reselling requires careful consideration of several factors:
Customization
Opt for software that allows extensive customization, ensuring the platform aligns seamlessly with your brand and your clients' needs.
Features
Choose a platform with features that cater to a variety of industries and use cases, enabling you to meet diverse client requirements.
Scalability
Prioritize software that can scale as your business grows and as your clients' needs evolve over time.
Ease of Use
User-friendly interfaces and intuitive tools will make adoption smoother for your clients, enhancing their experience.
Support
Look for software providers that offer robust customer support to assist you in onboarding, customization, and addressing any technical issues.
Pricing
Consider the pricing structure and how it aligns with your business model and target clientele.
Integration
If necessary, check whether the software can integrate with other tools and systems your clients use.
Getting Started With SMS Marketing for White-Labeling and Reselling
Selecting the right SMS marketing software for white-labeling and reselling endeavors is a pivotal decision that can significantly impact your business's success. Whether you prioritize customization, user-friendliness, or comprehensive features, there's a solution to match your needs.
By embracing the power of SMS marketing, businesses can unlock new avenues of customer engagement and communication.
Best for Small Businesses
SimpleTexting
- Easiest platform to use
- Have two-way conversations with customers
- Good customer support & resources for beginners
Best for Medium to Enterprise
Textmagic
- Easily scale up or down with pay-as-you-go pricing
- Convert emails into SMS with their "Email to SMS Gateway"
- Team-sharing function for easy collaborationÂ
Most Integrations
Mobile Text Alerts
- Affordable monthly starting cost of $20 (paid annually)
- 5,000+ integrations with Salesforce, HubSpot, Mailchimp, and more
Other Uses for SMS Marketing
Frequently Asked Questions
What is white-labeling?
White-labeling refers to the practice of rebranding a product or service as your own, allowing you to present it under your own brand identity.
How can SMS marketing benefit my business?
SMS marketing enables direct and instant communication with your audience, leading to higher engagement rates and fostering customer loyalty.
Is SMS marketing compliant with regulations?
Yes, reputable SMS marketing software adheres to regulations such as GDPR and TCPA, ensuring that your campaigns are compliant and permission-based.
Can I track the performance of my SMS campaigns?
Absolutely. Most SMS marketing software provides detailed analytics and insights into campaign performance, including open and click-through rates.
Are there limitations to the number of contacts I can manage?
The contact limit varies based on the software package you choose. Selecting a plan that aligns with your contact management needs is advisable.
Claire Fountain
